سريرا ليكشمي

▪ Generate and take ownership of business by developing and executing the vision and strategy for events, exhibition concepts, venue, and technology experience solutions, ensuring alignment with organizational goals
▪ Collaborate with operational teams across the GCC and European countries to ensure seamless delivery to all locations
▪ Oversee sales and manage logistics for large-scale exhibitions and technology solutions, achieving outstanding design concepts, and ensuring project operations, vendor coordination, and compliance with show standards, structural specifications, regulations, and budget management
▪ Support the establishment of events and partnership strategies, objectives, and KPIs aligned with the communications business plans

▪ Generated new clientele for branding, exhibitions, campaigns, innovative technology, and events across the UAE, GCC, and Europe
▪ Directed exhibition and fit-out projects from the inquiry stage through design, cost estimation, production, logistics, and technical support for timely on-site delivery
▪ Assisted exhibitors in conceptualizing and designing live exhibition spaces and displays, effectively reflecting the brand's vision and resulting in a 90% increase in sales
▪ Coordinated sales calls and email outreach, evaluating the effectiveness of sales activities while promoting key digital marketing initiatives
▪ Identified and nurtured long-term relationships with potential and existing clients to secure business opportunities through space booking, planning, designing, contracting, corporate gifts, advertising, and brand activation
▪ Oversaw and ensured the achievement of both annual sales and monthly targets

• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget considerations through competitive and SWOT analyses
• Engaged potential customers through tele calling, emails, and in-person inquiries
• Crafted both short-term and long-term brand strategies that identified product gaps, new market opportunities, and messaging approaches
• Launched brand awareness campaigns across digital media, exhibitions, mall activation, outdoor events, PR, and partnership marketing, resulting in an 80% increase in sales
• Led a team of 20 in overseeing all aspects of social media strategy, significantly increasing followers on LinkedIn by over 400% and Facebook by 500%

• Generated new business through marketing initiatives and strategic plans within the GCC region, Europe, and the Middle East
• Managed daily inquiries for exhibition and fit-out opportunities, aiming for conversion to align with occupancy targets
• Continually upheld and enhanced the company’s reputation and positive image within the markets served
• Built and maintained robust relationships with key stakeholders, including researchers, industry partners, and sponsors
• Brainstorm, propose, and coordinate the implementation of SELL OUT.

• Directed and accelerated account management to retain existing relationships and grow market share in exhibitions, fit-out, events, and campaigns for Government and multinational companies across various sectors in Qatar, GCC, and Europe
• Leveraged industry trends and conducted competitive analyses to enhance customer relationships
• Prepared documentation for ISO and OSHA certification, municipal inspections, and higher ministry approvals
• Ensured compliance with the organization’s daily activities and long-term plans while establishing policies and legal guidelines based on Qatar’s consumer protection and Labor Law

▪ Increased profits by 80% through the acquisition of new accounts and the cultivation of existing client relationships
▪ Monitored online advertising and social media campaigns to evaluate the success of various strategies
▪ Defined product and channel marketing strategies, including the development of marketing activities aligned with overall business goals and objectives
▪ Managed media and press relations to support advertising efforts, including preparing bids and ensuring timely submission