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Sreera Lekshmi, Senior Business Development Manager

Sreera Lekshmi

Senior Business Development Manager·One Events and Experiences

United Arab Emirates

Bachelor's degree, Business Studies And Industrial Engineering

Work experience

Total years of experience: 16 years, 9 months

Senior Business Development Manager

December 2023 - Present

One Events and Experiences

Dubai, United Arab Emirates

December 2023 - Present

▪ Generate and take ownership of business by developing and executing the vision and strategy for events, exhibition concepts, venue, and technology experience solutions, ensuring alignment with organizational goals
▪ Collaborate with operational teams across the GCC and European countries to ensure seamless delivery to all locations
▪ Oversee sales and manage logistics for large-scale exhibitions and technology solutions, achieving outstanding design concepts, and ensuring project operations, vendor coordination, and compliance with show standards, structural specifications, regulations, and budget management
▪ Support the establishment of events and partnership strategies, objectives, and KPIs aligned with the communications business plans

Company industry:
Events Management
Job role:
Engineering

Senior Business Development Manager

January 2022 - December 2023

Levo Exhibitions and Events LLC

Dubai, United Arab Emirates

January 2022 - December 2023

▪ Generated new clientele for branding, exhibitions, campaigns, innovative technology, and events across the UAE, GCC, and Europe
▪ Directed exhibition and fit-out projects from the inquiry stage through design, cost estimation, production, logistics, and technical support for timely on-site delivery
▪ Assisted exhibitors in conceptualizing and designing live exhibition spaces and displays, effectively reflecting the brand's vision and resulting in a 90% increase in sales
▪ Coordinated sales calls and email outreach, evaluating the effectiveness of sales activities while promoting key digital marketing initiatives
▪ Identified and nurtured long-term relationships with potential and existing clients to secure business opportunities through space booking, planning, designing, contracting, corporate gifts, advertising, and brand activation
▪ Oversaw and ensured the achievement of both annual sales and monthly targets

Company industry:
Entertainment
Job role:
Sales

Regional Manager Business Development

May 2019 - August 2021

Milestone Exhibition LLC

Dubai, United Arab Emirates

May 2019 - August 2021

• Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget considerations through competitive and SWOT analyses
• Engaged potential customers through tele calling, emails, and in-person inquiries
• Crafted both short-term and long-term brand strategies that identified product gaps, new market opportunities, and messaging approaches
• Launched brand awareness campaigns across digital media, exhibitions, mall activation, outdoor events, PR, and partnership marketing, resulting in an 80% increase in sales
• Led a team of 20 in overseeing all aspects of social media strategy, significantly increasing followers on LinkedIn by over 400% and Facebook by 500%

Company industry:
Events Management
Job role:
Marketing and PR

Manager Business Development

May 2014 - March 2019

Hatchway Interiors LLC

Dubai, United Arab Emirates

May 2014 - March 2019

• Generated new business through marketing initiatives and strategic plans within the GCC region, Europe, and the Middle East
• Managed daily inquiries for exhibition and fit-out opportunities, aiming for conversion to align with occupancy targets
• Continually upheld and enhanced the company’s reputation and positive image within the markets served
• Built and maintained robust relationships with key stakeholders, including researchers, industry partners, and sponsors
• Brainstorm, propose, and coordinate the implementation of SELL OUT.

Company industry:
Fit-Out & Joinery
Job role:
Marketing and PR

Manager Business Development

August 2011 - March 2014

Seashore Group of Companies

Doha, Qatar

August 2011 - March 2014

• Directed and accelerated account management to retain existing relationships and grow market share in exhibitions, fit-out, events, and campaigns for Government and multinational companies across various sectors in Qatar, GCC, and Europe
• Leveraged industry trends and conducted competitive analyses to enhance customer relationships
• Prepared documentation for ISO and OSHA certification, municipal inspections, and higher ministry approvals
• Ensured compliance with the organization’s daily activities and long-term plans while establishing policies and legal guidelines based on Qatar’s consumer protection and Labor Law

Company industry:
Construction & Building
Job role:
Management

Business Development Officer

March 2009 - July 2011

Tamam Exhibition Services LLC

Dubai, United Arab Emirates

March 2009 - July 2011

▪ Increased profits by 80% through the acquisition of new accounts and the cultivation of existing client relationships
▪ Monitored online advertising and social media campaigns to evaluate the success of various strategies
▪ Defined product and channel marketing strategies, including the development of marketing activities aligned with overall business goals and objectives
▪ Managed media and press relations to support advertising efforts, including preparing bids and ensuring timely submission

Company industry:
Events Management
Job role:
Sales

Education

Anna University

April 2006

April 2006

Bachelor's degree, Business Studies And Industrial Engineering

India

GPA (percentage): 80%

GPA (percentage): 80%

Bachelor of Technology in Industrial Technology
View attachment

Skills

Entertainment Technology
Expert
Entertainment Technology
Expert
Exhibition Management
Expert
Exhibition Management
Expert
Business Development Manager
Expert
Business Development Manager
Expert
Budgeting
Expert
Budgeting
Expert
Branding
Expert
Branding
Expert
MS Office
Expert
MS Office
Expert
CRM
Expert
CRM
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Google Apps
Expert
Google Apps
Expert
Brand Promotions
Expert
Brand Promotions
Expert
Business Statistical Analysis
Expert
Business Statistical Analysis
Expert
Creativity and Brainstorm Concepts
Expert
Creativity and Brainstorm Concepts
Expert
Exhibition and sponsorship Sales
Expert
Exhibition and sponsorship Sales
Expert
Communications and Leadership
Expert
Communications and Leadership
Expert
Networking and Analytical Thinking
Expert
Networking and Analytical Thinking
Expert

Social profiles

Languages

Arabic

Beginner

English

Expert

Malayalam

Native Speaker

Tamil

Native Speaker

Hindi

Intermediate

Tagalog

Beginner

Malay

Intermediate

Training and Certifications

Certifications
Certified Business Manager - Knowledge and Development Authority [Ministry of Education - Dubai, UAE
Apr 2012

Hobbies and interests

Reading

Yes

Branding

Yes