Srikanth Chinta

Product Manager at AATCO

• Oman - Muscat
• My current job since June 2013

Job Role
• Review & track progress versus set business objectives namely volume sales, revenue sales, numeric
distribution, weighted distribution, listing, visibility contracts etc. on monthly, take corrective action and
deliver the end result consistently.
• Implementing various BTL activities across various Key accounts in major Markets.
• Understanding and developing trade specific promotional strategies.
• Training and execution planning of the whole Delicio Specific Merchandising Team across markets.
• Designing and implementing varied online consumer engagement activities to spread awareness of brand
“Delicio”.
• Launched new product categories (Pasta Sauces) in both Kuwait and UAE markets.
• Ensure clear communication and adherence of set pricing and devised promotions in retail market for both
Key accounts as well as Traditional trade,
• Market intelligence / sharing of knowledge through various monthly reports namely secondary sales report,
merchandizing report, KADEP (Key Account Development Plan), Competition activity tracking report on a
regular basis & to use the reports effectively to initiate business development
• Train the distribution partners sales & merchandizing team to:
a) Improve the distribution width & depth, merchandizing standards
b) Execution of local consumer promotions by way of both on job & classroom periodical training
sessions.
• Identify added-­‐‑value product categories or service opportunity areas to expand to
• Requirements of current clientele to increase current basket of products from company and their current
revenue share which is hitherto not fully realized its potential vis-­‐‑Ã -­‐‑vis market shares
• New Products having high potential and which is within current manufacturing capability
• Other inorganic extensions for increasing market share & profitability within the distribution model for own
brand
Mr. Srikanth Chinta Marketing & Brand Professional

Key Competencies
• Devising strategies to drive the growth of various categories in all the markets
• Devising and implementing many consumer activation programs across different product categories
• Devised the Online marketing strategy for the Brand “Delicio” and launching it on various social media
Platforms
• Product launch plans of categories in diverse markets across GCC .
• Identify and develop new business relationships related to product and product services
• Using consumer insights in various different markets with respect to different categories and using them to
create the right marketing & pricing strategy