Branch Manager
Poddar Tyres Ltd
Total years of experience :34 years, 5 Months
* Sales Turn over in 3years Average Increased from 10 Millions Pa to 45 Millions Pa
* Cash collection increased from 45% to 85%.
Professional Profile Achieves marketing and sales operational objectives, by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans and implementing production productivity, quality and customer service standards, resolving problems, completing audits’ identifying trends determining system improvements, implementing changes.
20+ years Experience in Branch Administration, Accounts receivable, Sales and Marketing of Automobile, FMCG and Courier.
Experience
➢ From Nov 1997 to March 2012 worked as Branch Manager reporting to Vice President (H.O), in Poddaar Tyres Ltd which is second largest with the turnover of Rs 5 Billion in manufacturing two wheeler tires, tubes (Bedrock) and spare parts
Searching New Clients
Improve Sales, & Collection
➢ From Jan 1994 to Oct 1997 worked as Sales officer, reporting to Regional Sales Manager, in Farex India Ltd, which is largest FMCG in baby food processing and marketing
➢ From Jan 1989 to Dec 1993 worked as Marketing Executive, reporting to Branch Manager, in First Flight Couriers Ltd
Job Profile
✓ Overseeing of whole Branch Administration and coordinating with internal department managers and staff.
✓ Timely submission of Monthly/weekly/daily MIS reports to Head Office - Report on Sales, Collections, cash and bank position, Inventory position, staff performance, Variance Reports, Projected Sales and Cash Flow.
✓ Designing and implementing market strategies for new products through various channels
✓ Achieves marketing and sales operational objectives, by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans and implementing production productivity, quality and customer service standards, resolving problems, completing audits' identifying trends determining system improvements, implementing changes.
✓ Marketing opportunities by identifying consumer requirements, defining market, Competitor's strengths and weaknesses, forecasting projected business, establishing targeted market share
✓ Monitoring of stock movement on daily basis and conducting of physical inventory audits to verify accuracy of records fixing of specific targets to sales team on individual basis to accomplish the Corporate Goals.
✓ Staff Recruitment, induction programs, Training, and updating corporate price/scheme policies and procedures to Sales field staff, coordinating with other departments, (H.O) Branch Administration
✓ Preparing an annual sales budget, scheduling expenditures, analyzing variances and initiating corrective actions to achieve the financial sales objectives
✓ Ability to communicate and coordinate with Dealers, Distributors, Corporate clients, advertisers, artists, and media
✓ Protection of organization values by keeping information confidential
❖ Best Profit Center Award
❖ Best Intelligence report Award
❖ Highest Tires & Tubes Sales Incentives
Achievements
* Joined in Poddar Tyres Ltd as Sales Representative in November 1997 and showing Continues performance and promoted to various positions from Asst., sales Officer - Sales Officer -, Asst, Branch Manager - Branch Manager
* Controlled Client Credit period from 90 days to 30 days
* Successful Implementation of collections through Electronic Transfers from Dealers like RTGS, NEFTS etc., to reduce Cash Transaction
Philosophy and Pschycology
BSc., MA from Andhra University, India