Steve Devasagayam

• In this capacity, Im responsible for leading, motivating, and coaching team members (Medical
representatives, Product executives and Distributor sales reps) in order to maximize market
opportunities and achievement of set targets.
• Assisting and giving strategic inputs to develop brand plan for the organization portfolios.
• Developing, Executing, Monitoring and Controlling MPD Business plan with correct KPI.
• Maintaining area level and MPD level compliance as per the organization requirement.
• Setting, communicating and collaborating on area sales and communication objectives.
• Assisted in the Business development and Commercial excellence functions, through evaluation
and realization of new business opportunities and also involvement in initiatives for building the
capabilities of the sales-promotions team.
• Interfacing with the marketing team on sales and marketing strategies.
• Responsible for developing and managing key opinion leaders for the portfolio.
• Responsible for conducting core product and sales training for new recruits.
• In this capacity, I have consistently met sales and marketing objectives and brought about many
successful initiatives in the area of coaching, development and commercial excellence.
• Responsible for the planning of consumer and pharmaceutical collaboration
• Ensure that distributor function effectively, making products available at the point of sales,
enabling customer accessibility to Cipla products.
• Accompany distributor sales reps on a regular basis to asses and coach them during their field
activities, to enable them to be more successful in improving product delivery time, customer
interactions and service quality.
• Manage the inventory levels in each distributor to ensure continuity of supply, and minimize the
risk of overstocking; facilitating regular purchasing patterns to aid forecast accuracy and bias.
• Endure RD system/data is effectively and accurately maintained by distributor administrative staff,
as well as timely sales invoicing.

• Utilize value proposition to effectively drive commercial success of SUN Pharma and its brands.
• Effectively align cross functional teams on key customer needs, account objectives and the
resulting implementation plan.
• Developing and maintaining clear competitive advantages in SUN Pharma for designated
accounts.
• Prioritizing key risks & opportunities per account.
• Ensure that distributor function effectively, making products available at the point of sales,
enabling customer accessibility to SUN Pharma products.
• Monitor SUN Pharma financial and requirements, including Key accounts agreements, bank
guarantees, payment and free issues.
• Comply with all relevant SOPs, ABAC (Anti bribery anti-corruption) and compliance standards
to manage and mitigate the potential risks to SUN Pharma associates third party Key Accounts.
• Deliver timely business insights (Including sales) reporting for the relevant functions of the
business.
• Conduct pre evaluations of vaccines stockiest cold chain facilities to ensure compliance with
SUN Pharma quality standards.
• Support delivery of distributor sales representatives training and development programs increase
the sales competencies.

• Handling 3 Sales Representatives to drive the sales in Kandy area.
• Converting Doctors and maintaining rapport with existing customers
• Generating prescriptions through scientific communication and effective BTL
activities
• Overall responsibility of Sales and Marketing in the assigned area