Marketing Manager
Self Employed
Total years of experience :17 years, 7 Months
Freelance Marketing Manager for Clients from the Private Sector, Business Development and Property Development Sectors.
Responsible for developing and maintaining marketing strategies to meet agreed company objectives.
Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
Oversee all marketing, advertising and promotional staff and activities.
Direct marketing staff where budgets are devolved.
Manage all aspects of print production, receipt and distribution.
Achieve frequent, timely and positive media coverage across all available media.
Managing the entire product line life cycle from strategic planning to tactical activities.
Conduct market research in order to identify market requirements for current and future products.
Develop and implement a company-wide plan to push product, working with all departments for its execution
Analyse potential strategic partner relationships for product lines.
This is a brand new concept of an international meat and steak house that is located in a Grade 2 Listed.
Main activities will vary from:
- handling special events for corporate organizations, birthday parties, business meetings, food and wine pairing, YouTube video shoots and fashion photo shoots for designers and fashion magazines ex. GQ Magazine, Boden UK, The Evening Standard Magazine, PWC, JPMORGAN, HSBC, etc.
- day-to-day operations
- Identify new events opportunities for the company
-Provide leadership, motivation, direction and support to your team
-Establish staff schedules, task assignments and equipment allocation to ensure conformance with department objectives and goals
-Prepare budgetary recommendations, event programs and pre-event and onsite communication with delegates
-staff control
- customer relations
-dealing with new suppliers and wine merchants
-Negotiate agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service
-dealing with new suppliers and wine merchants
- decor arrangement
-creating new wine lists and cocktail menus
- assisting in creating food menus
-organizing regular staff trainings on wine and food knowledge -up-selling techniques and business psychology trainings.
-Supervise, direct and coordinate the activities of personnel, subcontractors and vendors as required to successfully execute all aspects of the event on the scheduled delivery day
Ensure total guest satisfaction is achieved
Ensure the systems in place to maintain the required high standards of
professionalism, cleanliness and service delivery are followed at all
times
Ensure all company procedures relevant to these areas are adhered to
at all times.
Ensure any guest issues are addressed immediately and resolved in a
manner which exceeds the customer’s expectation
Assist in the promotion/creation of in-house sales initiatives ensuring operations contribute proactively to the overall sales function
Ensure all service and hospitality quality standards are adhered to on all occasions by yourself and the teams that you supervise.
Ensure all new team members are inducted, mentored and trained thoroughly alongside the Restaurant Manager and Deputy Restaurant and Bar Manager.
Working with the General Project Manager on new projects for the Clinic, organizing new therapies and treatments, and events. Developing new Marketing plans to increase the revenue of the clinic, as well working on fundraising and charity events, advertising
Other activities would include meeting the patients and directing them to a particular room for an appointment, handling new patients’ registration forms and dealing with private and confidential information in regards to patients’ health.
Managing air and ground travel arrangements, source venues, recommend and engage catering, acquire supporting technology and coordinate development of materials to execute a quality event.
Taking responsibility for the business performance of the restaurant.
Analyzing and planning restaurant sales levels and profitability.
Organizing marketing activities, such as promotional events and discount schemes.
Preparing reports at the end of the shift/week, including staff control, food control and sales.
Creating and executing plans for department sales, profit and staff development.
Setting budgets and/or agreeing them with senior management.
Planning and coordinating menus.
Coordinating the entire operation of the restaurant during scheduled shifts.
Managing staff and providing them with feedback.
Responding to customer complaints.
Ensuring that all employees adhere to the company's uniform standards.
Meeting and greeting customers and organizing table reservations.
Advising customers on menu and wine choice.
Recruiting, training and motivating staff.
Organizing and supervising the shifts of kitchen, waiting and cleaning staff.
Responsible for marketing and publicizing goods or services within a company. Performs research to find target audience, holds focus groups, outlines goals, develops concepts, creates storyboards, approves copy-writing, and sets budgets for ad campaigns.
Meeting client’s specific needs.
• Creating audiovisual material.
• Planning advertising campaigns.
• Searching new clients.
• Managing budgets.
• Planning menus in consultation with chefs and
ordering supplies as required.
• Hiring, training, supervising and motivating permanent
and casual staff.
• Organizing staff rotas.
• Ensuring health and safety regulations are strictly
observed, recorded and archived.
• Monitoring the quality of the product and service
provided.
• Setting and monitoring budgets and maintaining
financial and administrative records.
-Negotiate agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service
Service, table arrangement, outside caterings, planning and organizing private events such as weddings, birthdays, engagements and private parties. Specializing in outside events and catering.
Principles and Practice in Marketing Advertising Theory, Metrics and Control Integrated Marketing Communications Digital Communications and Media Relations Brand Management Consumer Public Relations Digital Marketing Communication Theory & Concepts Corporate Communications Strategy Digital Media Business Enterprise Creative Advertising and Copy-writing Marketing Consultancy in Practice Managing Corporate Reputation
Demonstrate their ability to communicate effectively in business situations through speaking, writing, and by use of electronic media. Demonstrate their ability to build teams and work effectively within them. Demonstrate awareness and capability of analysis of environmental (economic, social, political, legal, and ethical) trends and their impact on individuals and businesses. Describe the application of manual and computer-based quantitative and qualitative tools and methodologies in identifying and solving problems and making decisions in business situations. Critically evaluate and apply concepts, techniques, strategies, and theories from any appropriate discipline in business contexts. Demonstrate an understanding and awareness of the cross-cultural, moral, and ethical issues in the management of hospitality organizations. Examine and critically analyze principles and applications of theory to contemporary issues and evaluate trends affecting the global hospitality industry. Demonstrate an understanding of the unique needs of hospitality management. Demonstrate ability to apply knowledge and skills developed during the program in hospitality contexts. Demonstrate ability to build a supportive organizational environment that fosters teamwork, loyalty, creativity and mutual understanding of a diverse workforce.
