Business Development Specialist
Nasser Bin Khalaed
Total years of experience :17 years, 6 Months
• Accomplished professional with proven track record of over 15 years of extensive experience in managing Teams and Projects, through effective Cost Analysis, Corporate Negotiations, Business Development and Technical Sales.
• Multinational Experience in Sales & Marketing for Earthmoving, Compaction Lifting Equipment’s and After-Market-Spare-Parts in diverse cultural markets of Middle East (Qatar, UAE, Oman), Africa (Ethiopia, Sudan, Kenya) & Asian Countries (Indonesia, India & Bangladesh).
• Associated with well-known and renowned Construction, Compaction and Lifting Equipment Brands such as CASE (U.S.A), BOMAG (Germany), MANITOU (France), MONTABERT (France) and DAVINO (Italy).
• Proficiency in analysing market trends to provide critical inputs, Product Feedback, Product Demos, Competitor Products Comparison, formulation and implementation of various promotional and management strategies.
• Business strength through technical background and in-depth product knowledge to identify customer needs, recommend solutions and become a trusted customer resource with strategic business insights and commercial acumen.
• Excellence in mapping client’s requirements backed with technical discussion with clients; preparing techno-commercial offers in accordance with the specifications.
• Energetic leader known for capability to envision and create successful outcomes in complex and multi-cultural environment. Also a keen learner with the Commitment of performing professionally and effectively to contribute to the success of the company.
Al Shirawi Enterprises LLC. is the sole UAE distributor for CASE Equipment’s, CASE IH Tractors and Manitou Lifting Equipment’s.
Handled sales and marketing for CASE & MANITOU in both Abu Dhabi and Al Ain Region for last1 year. At present handling Dubai and Northern Emirates. Built new customers as well as maintained the existing customer list.
Focused both on Construction as well as Agricultural sector as we have both the type of equipment’s
in our scope of supply.
In most of the deals arranged Equipment Demonstration for both major and medium sized contracting companies.
Handling all categories of customers such as Ready mix, Road Construction, Building and Villa Contractors, Dairy Farms.
Participated in CASE Equipment Training conducted by CNH at Al Shirawi’s facility in UAE.
Handled also export customers from Turkmenistan, Russia, Africa.
•Presently handling Sales & Marketing for BOMAG Compaction & Asphalt Equipment’s. Based on the requirement & customer also handling sales for other Earth moving Equipment’s such as CASE (Tele Handlers, Excavators, Skid Loaders), MONTABERT Breakers and TEREX Cranes.
•Focusing mainly on Road Projects regularly visiting the construction sites to find out the correct requirement of the client and also meeting the consultants of those respected projects.
•Making a comparison chart for BOMAG & other Competitive Brands and regularly updating them so that it can be used as a sales tool.
•Providing the customer always a solution rather than just selling him the products. Also taking care of the after sales service which is a very important factor for making a repeated sale.
•Updating the NBK Management & Principle about the Qatar Market based on the ongoing and upcoming projects so that necessary actions can be taken and Inventory can be planned accordingly.
•Conducting Sales Training for the Sales Engineers and other staff members so that they can approach the market in right direction.
•Identifying potential Customers/Dealers, streamlining their Payment through Credit/Cash, and ensured that the payment is followed up & collected within the approved limit.
•Identifying Market Requirement and planning accordingly for the inventory. Reviewing market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
Working as an Asst Manager-Sales & Marketing for Hoe Leong Corporation (ME), a Singapore based MNC, to handle the sales of AFTERMARKET & Genuine SPARE PARTS FOR CATERPILLAR & KOMATSU Earth Moving Equipments.
•Promoted sales of Spare parts for Heavy Earthmoving Machines for Caterpillar and Komatsu, in UAE, as well as by traveling to other countries like India, Bangladesh, Oman, Egypt, Turkey & Africa (Sudan, Ethiopia, Kenya, and Tanzania).
•Identified Market Requirement, Sourced the parts, handled sales of spare parts through dealers, individuals & other establishments. Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
•Identified potential Customers/Dealers, streamlined their Payment through Credit/Cash, and ensured that the payment is followed up & collected within the approved limit.
•Involved in activities like Advertisement, Promotional activities, participating in exhibitions, and other channels to promote the product.
•Involved in Stocking of Spare parts based on Market requirements, comparing prices from the vendors, price negotiation, issuing LPO & FPO, dealt with Vendors locally-UAE, China, Singapore and other Middle East & African countries.
• Executed daily operations of promoting sales of Spare parts for Heavy Earthmoving and Construction Equipments.
• Handled sales for some of the reputed international brands such as BERCO, FLEETGUARD, F.P.DIESEL and SERVO LUBRICANTS.
• Handled sales of spare parts to various Major Garages, Insurance companies, individuals & other establishments.
• Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
• Traveled throughout assigned territory to call on regular and prospective customers and to solicit orders. Displayed and demonstrated product, using samples and catalogues.
• Compiled lists of prospective customers for use as sales leads, based on information from newspapers, business directories and other sources.
• Quoted prices and credit terms and prepared sales contracts for orders obtained.
• Spearheaded and grew sales revenue of the spare part division. The main focus of responsibility was to work closely with management, and clients to position the company for continued growth and market expansion.
• Actively involved in procurement of Spare parts from the Principals all across.
• Developed excellent & long-lasting business contacts with suppliers of Lubricants, Batteries, tools & Spare parts within the country and abroad.
• Estimated date of delivery to customer, based on knowledge of own firm's delivery schedules.
• Developed sales campaigns in order to accommodate goals of company.
• Prepared periodic sales report showing sales volume and potential sales.
Bachelors Degree in Mechanical Engineering with specialization in subjects like Industrial Management, Production Technology, Engineering Drawing, Thermal Engineering, Quantitative Methods of Management, Hydraulics & Hydraulics Machines.
