Manager, Sales & Marketing
NTV Technologies LLC
Total years of experience :18 years, 7 Months
NTV Technologies LLC, UAE- April 2015 - Present
Roles: Marketing and sales division head, marketing blue print, general administration, process mapping, documentations, system creation, team building, client handling, business development
Working out marketing strategies and a blue print for the organization
Recruitment, training & work allocation of sales team
Marketing collateral, documentation and systems
Advertisement agency and client handling
Sponsorship and time slot - sales management, new schemes
Conceiving and implementing innovative schemes
Content synchronization
Schedules and flow charts
Coordinate with content and technical team
General administration
Media Management and Brand communications
Prepare branding and communication solutions for various brands including Vanitha, India's largest circulated magazine and 16 other products across print and digital.
Preparing, planning and controlling of annual marketing plan & promotional budget for products.
Coordination of on-field national and international marketing activities
Conceptualizing and executing innovative schemes and contests for direct customers and agency networks
Coordination of media plans, ATL, BTL and OOH activities for all products
Conceiving, planning, launching monitoring and auditing promotions
Media buying and agency handling
Product strategies - positioning, segmentation, pricing and new product development
Market Research, Data Analysis and feedback analysis
Identifying schemes, contests, campaigns for promoting sales
Consistent coordination with content teams for brand strategy alignment
Brand Communications
Media (print, TV & radio) Planning :ATL, BTL and TTL promotional plans
Conceptualizing and developing creative for TV, print advertisements, outdoor, sales brochures and event's collateral.
B2B campaigns
On-line advertisement campaigns for select products
Event Creation & Management
Successfully conceived and implemented events some of the now-popular exhibitions in the region in segments like consumer, health and wellness, home and interior etc, including the biggest women’s consumer exhibition in India.
Launched new series of events based on cookery, beauty, women safety etc.
Initiated a host of seminars on topics ranging from career to gardening.
Played a stellar role behind one of south India’s largest Film Awards ceremony
Implemented India’s largest painting contest for kids and South India’s largest scholarship for kids.
Territory in Charge
Profile : Sales & Marketing in an assigned area.
Sales
Leading a team of 12-15 field executives to achieve specified sales and revenue targets
Marketing evaluation, vendor identification, logistics planning
Organizing events and seminars
Agency handling and network improvement
Team building, mentoring and motivating
Corporate sales
Distribution mapping and improvements
During the period conceived and implemented several key which are now common industry practices.
ISO standards implementation
Played a pivotal role in implementing ISO 9001 standards for entire circulation division.
Process mapping, documentation, accomplished ISO auditor
Strong in documentation and process controls
EMBA in Marketing