Business Development Head
Eurostar Group
Total years of experience :25 years, 9 Months
• Taking brand ownership and providing the vision, mission, goals and strategies to match up to, translating brand strategies into brand plans, brand positioning and go-to-market (GTM) strategies
• Providing leadership, strategic and operational support to drive revenue growth, monthly/annual sales target for the assigned region
• Liaising with sales leadership teams to define performance management and benchmarks for sales managers
• Playing a proactive role in overall strategic and budgetary planning, and development through situational analysis and insights into optimization of sales and operating plans
• Collaboratively working with other departments to drive innovation and develop differentiated new products and services
• Hold complete P&L authority and accountability, increasing productivity and profitability, leading the revenue growth for the region.
• Working closely with key internal stakeholders to support and build the proposition accounting for regulatory changes, client feedback and company strategic direction
• Establishing a strong Retail network (KAM) to strengthen the sales activities and development for a wide range of electronic goods within the region
• Monitoring and analyzing industry trends, competitor benchmarks and creating plans as per the analysis
• Managing business operations with focus on top-line and bottom-line performance
• Worked towards establishing a strong channel partner network to strengthen the sales activities and development for a wide range of products within the entrusted region
• Developed marketing strategies to create brand awareness for the various products enabling the brand to penetrate into the market and creating a goodwill
• Provided strategic support to the company’s policies and executed plans in line with the goals and objectives of management
• Directed the company’s strategic alliances and partnerships and developed a sustained relationship with principle stakeholders
• Explored and identified untapped market segments and business opportunities through networking, research and formulated strategies to establish a brand presence.
• Identified marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Product Management:
New Product Development (NPD)
New Product Introduction (NPI)
Managing Product Life Cycle (PLC)
Price Positioning
Brand Management:
Brand Funnel Management
Brand Health Index (BHI)
Customer Satisfaction Index (CSI)
Product Marketing:
Market Intelligence-Mapping Business Strategy in accordance with Competition (Proposal, Plan and implementation) to maintain Market Share both in Volumes & Value.
Planning Marketing Calendar
Managing all ATL/BTL activities
Launch of Promotional Scheme
Market Sensing
MAR COM
Management:
Giving Product presentation to the Branches.
Training Sales force and mentor them for achieving the targets.
In Store MOT (Moment Of Truth) management
MOP Management
Stock Planning:
Forward Stock Management.
Sales/Business Forecast.
Monitor/Review/track LT (Long Term) Stock.
Chase the Business Commitments from the Branch Offices and support them to achieve the targets.
Cross Functional Coordination.
Interface with the Business Partner
Manage Internal supply chain and logistic with Production, Branch Warehouses & Quality.
•Key Account Management:
Client Management
Sales/Business Forecast
Monitor/Review/track performance Sales, Collection and Outstanding
Chase the business commitments and achieve the targets
Coordinate sales and distribution logistic
•Business Development:
Mapping Business strategy (Proposal, Plan, implementation, delivery)
Giving Business presentation to tap corporate clientele
New Market/Segment development.
•Market Promotion and Branding:
Launch Promotional scheme
Regular Market survey, customer survey
Branding creation and value.
•Interface with the Business Partner:
Manage Internal supply chain and logistic with Production, Warehouse, Quality etc.
•Management:
Training Sales force and mentor them for the achieving the targets.
Create leadership ability with each sales force.
Team Management and Manpower management
Received Best
CG, Western U.P. & Delhi Deputy RSM
Job Profile:
•Sales Strategy and Planning:
Prepare and implement annual sales strategy for the Branch.
Motivates the sales team to achieve Sales Plan
Monitor competition and develop strategies to maximize market share.
Recommend pricing strategies / tactics for the Branch.
•Team Management:
Monitor, coach and mentor team members to ensure high levels of competence in the team. Provide training to all team members on a regular basis on sales skills. Participate in recruitment and selection of team members. Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts. Monitor all reports sent by team members
1.To Identify the potential market & make the visibility of our products (water lifting pumps all types).
2. To ensure the after sales service to the end users.
3. To generate the cash flow for the company.
Achieving the desired corporate goals - Sales Target.
•Development of distribution Network - Dealers
•Providing pre and post sales customer service and ensure total customer satisfaction.
•Training and liasioning with field force to achieve target in their respective zone.
VI. Rajdoot Paints
Job Profile:
Responsibility included business development in western U.P. launch of company in towns like Bulandsahar, Muzaffarnagar.