Assistant Vice President
IDFC FIRST Bank
مجموع سنوات الخبرة :19 years, 2 أشهر
Digital markerting, market research, strategic marketing, brand & product communications
Handled Tobacco and Lifestyle category of ITC. Experiential and integrated marketing at Hotel-Restaurant-Cafe (Ho-Re-Ca) and social media marketing (Facebook and Twitter) Handled interventions for 'Classic' and "Gold Flake' super premium variants and 'Quentos Cigars'.
Managed mass media marketing (TV and Print campaigns) and Customer Engagements and Activation for Mutual Funds, Pre-paint wallcare solutions and Tissues for ICICI Mutual Fund, Franklin Templeton Mutual Fund, Birla White Wallcare and Asia Pulp & Papers
Consumer research, strategic planning and communications for alco-bev, real estate and auto brands
Account management - Cadbury’s Chocolate & its variants
Account management - Club HP, Tourism Ireland, Morgan Stanley, UTI Mutual Fund
Account management - Airtel
Account management - Godrej & Boyce, Reliance Life Insurance, Air India
including e-mail marketing and webpage design
Account management - IT, Real Estate and Auto clients in Pune
MBA in Marketing. Internship in Videocon International Ltd Title: Consumer Behaviour Study in Colour Television Category in the state of West Bengal