Suhaib Diyab

• Spearheaded trade marketing and sales initiatives across diverse retail channels, including groceries, supermarkets, and stations.
• Crafted and communicated accurate sales forecasts to supervisors and sales representatives, consistently achieving forecast targets.
• Conducted in-depth analysis of sales data, market trends, and customer behaviors to drive repeat purchases and enhance customer loyalty.
• Managed marketing investments effectively, ensuring product quality and compliance with company standards.
• Facilitated the timely execution of marketing campaigns, contributing to increased brand visibility and market penetration.
• Cultivated strong relationships with key stakeholders to support business growth and strategic initiatives.

• Oversaw wholesale operations in the West region, driving sales growth and market penetration.
• Developed and assigned accurate sales forecasts for wholesale customers, optimizing contributions across sales representatives.
• Managed credit lines for wholesale clients, effectively reducing overdue accounts and enhancing cash flow.
• Designed and implemented promotional offer days, maximizing sales opportunities and customer engagement.
• Cultivated strong relationships with wholesale customers, conducting stock counts to ensure accurate inventory management.
• Directed sub-distributor management, streamlining sales routes to enhance distribution efficiency and performance.
• Leveraged market insights to inform strategic decisions, contributing to overall business development and growth initiatives.

• Led a high-performing trade marketing team and activation supervisors to drive strategic initiatives.
• Analyzed sales data, market trends, and customer behavior to enhance repeat purchasing and foster customer loyalty growth.
• Cultivated strong relationships with outsource agencies, ensuring high-quality promoters supported increased brand awareness and trial rates.
• Managed marketing investments effectively, ensuring compliance with standard conditions for marketing units.
• Executed impactful campaigns with strategic planning to achieve key performance indicators and drive business growth.
• Demonstrated a strong ability to transition into roles such as Sales Manager, Business Development Manager, and Regional Manager, leveraging trade marketing expertise.

• Spearheaded the merchandisers and sales team to effectively promote and drive product sales, achieving significant market presence.
• Leveraged market trend analysis and customer surveys to enhance product offerings, resulting in improved customer satisfaction.
• Executed impactful brand campaigns that elevated brand visibility and engagement.
• Educated sales staff and customers on product features, leading to increased sales conversions.
• Negotiated favorable terms with trade partners, securing mutually beneficial agreements that strengthened partnerships.
• Expanded the distribution network by successfully onboarding new customers, increasing outlet presence and sales opportunities.

• Acted as the Single Point of Contact (SPOC) for all administration inquiries, enhancing communication and efficiency across departments.
• Coordinated property and site acquisitions for over 1500 buildings, ensuring compliance with sensitive contractual obligations.
• Successfully managed Mobily premises, optimizing rental agreements to maximize revenue.
• Oversaw service management for Mobily and outsourced labor, improving operational efficiency and service quality.
• Directed facilities and fleet management, ensuring resources were utilized effectively to support business growth.
• Leveraged strong organizational and negotiation skills to drive business development and support sales initiatives.