Suhaib Ghunaim

\[General Manager - First Basic Express\]
 Appointed as the General Manager of a new established joint venture with a Chains global leader in freight forwarding DEK Group.
 Established the company through issuance of the commercial registration and other government entities, hiring of all team members, and marketing materials.
 Managed all planning and operations activities of the company.
 Actively participated as a member of the group’s Executive Committee to discuss and resolve issues/suggestions among the subsidiaries.
 Managing a large multicultural team encompassing, sea operations, road operations, air operations and customer service
 Complete responsibility for the country office operations in terms of volume targets, sales performance, documentation quality, customer satisfaction & business development, profitability, turnover & cost efficiencies.
 Complete P&L and balance sheet responsibility for freight management and related logistics operations.
 Marketing and Business Development of the company’s presence within the region
 Performance enhancement and succession planning
 Development and enhancement of customer relationships
 Gained promotion from Marketing Executive
Report to Managing Director

\[Group Sales Advisor - First Basic Group\]
 Provided a number of focused technical sales trainings for the sales executives/engineers across the group.
 Be in charge of performance enhancement and succession planning
 Develop and enhance customer relationships
 Implement projects in accordance with customer requirements

 FAL WORLD EXPRESS (2010 - 2014, Khobar)
\[General Manager\]
 To lead the assigned business area, ensuring the effective implementation of strategies and business plans to achieve maximum growth, profitability and enhancement of the company.
 Contribute to the process of development of the overall business strategy and give comments and suggestions from the viewpoint of Operations.
 DHL Express (2004 - 2010, Khobar)
\[National Customer Sales Manager\]
 Manage and develop a portfolio of Multinational and Global customers and prospects on a high level in Eastern Province through building a strong customer relationship to ensure customers’ needs are recognized and met.
 Establish customer agreements and negotiate per the pricing guidelines are always applied and profitability targets for key customers are met.
 Ensure that customers’ prices are reviewed on regular basis and whenever any promised volumes discrepancy arises a re-negotiation takes place.
 Develop and implement an approach to secure competitors and prospects business in the shortest time possible. Establish Prospects pipeline to support this approach and target them accordingly.
 Develop and implement a personal sales plan and call cycle that incorporates initiatives for identifying and gaining new business and maximizes growth of existing customers to achieve the individual sales (volume and profitability) targets.
 Manage and develop a portfolio of prospects and customers through building a strong customer relationship to ensure customers’ needs are recognized and met.
 Establish customer agreements and ensure that pricing guidelines are always applied and profitability targets for customers are met.
 Ensure that customers’ prices are reviewed on regular basis and whenever any promised volumes discrepancy arises a re-negotiation takes place.
 Develop and implement an approach to secure competitors and prospects business in the shortest time through an established pipeline.
 Exploit all new opportunities from existing and potential customers (prospects) ensuring a maximum penetration of DHL in assigned territory.
 Develop and implement a personal sales plan and call cycle that incorporates initiatives for identifying and gaining new business and maximizes growth of existing customers to achieve the individual sales (volume and profitability) targets.

Role Purpose
Leads and manage a team of sales professionals focusing on the achievement of stretching revenue goals and broader business/service objectives. Include those relating the Customer Experience that involves the team building effective customer relationships that inspire loyalty and support the growth of profitable business. Ensures achievement of planned growth (revenue, territories, service etc. by implementing effective structures, processes and tools to attract and grow a high performing Sales Team.

Key Activities
• Consistently driving forward business and motivating a team of 12 sales staff to deliver regional sales of 75 units per month to exceed stringent sales targets and meet annual sales objectives.
• Sourcing strong prospects and negotiating new contracts, securing 30 new accounts and generating additional income in excess of 10 million per annum.
• Periodically preparing realistic and timely sales forecasts to enable accurate inventory planning.
• Putting effective systems in place to proficiently control costs and best allocate resources to ensure budgetary compliance and profitability projections are met.
• Conducting market intelligence, documenting and evaluating market variances and competitor activity, identifying trends and strategies to enable improved strategic sales planning.
• Researching and targeting potential business channels and identifying new product lines, putting firm foundations in place to achieve continued growth in to existing and emerging plant rental markets.
• spearheading compelling promotional and marketing campaigns to raise market awareness and increase departmental turnover
• Monitoring and assessing rental fleet utilization data, assaying time and monetary elements to determine improved rental programmers that significantly increase product utilization rates.
• Developing comprehensive roll-in, roll-out strategies for all current product families.
• Controlling rental fleet size to ensure optimal levels of equipment and vehicles are available to fulfil orders, whilst eliminating unnecessary fleet holding costs to maximize profitability.
• Evaluating rental policy and procedure documentation to compose revised processes and paperwork to significantly improve rental management and maintenance in the Cat Machine Rental Department.
• Devising and managing an effectual transportation system, enabling timely collection and deliveries from 3 regional depots and offering a troubleshooting service to quickly address any issues encountered.
• Promoting open and effective communication across regions to maximize rental revenue, implementing systems and logistical procedures to facilitate seamless movement of rental inventory to fulfil orders.
• Continually monitoring staff performance and evaluating team training requirements to ensure all team members are fully conversant with the requirements of their role to deliver professional, quality service.

• Managing and motivating a dedicated team focused on driving sales of all product.
• Promoting cohesive teamwork to meet strict sales objectives and exceed annual sales forecast targets.
• Demonstrating outstanding sales and negotiation skills to proactively secure lucrative contracts with numerous key clients, forging solid relationships to encourage repeat business and rolling contracts.
• Assaying sales and industry data to devise suitable sales forecasts for each franchise, providing detailed recommendations to enable accurate inventory planning and accommodate seasonal fluctuations.
• Evaluating and revising budgets to reflect operational needs, effectively allocating funding and controlling costs to meet budgetary constraints.
• Closely observing market conditions and competitor activity, submitting detailed reports to aid the management team to devise strategic sales plans which substantially outperform the competition.