Head Of Ecommerce
Easa Hussain Al Yousifi & Sons Co.
Total years of experience :19 years, 10 Months
- Define and Develop E-Commerce Business strategy
- Manage E-Commerce Sales and Operations including Digital Marketing.
- Planning, Budgeting and future growth.
Defining business strategy for Online Channel and effectively managed the business starting from inception to execution and now managing entire operations.
Effectively handling business services and ensuring customer satisfaction.
Introducing new services and creating opportunities for business growth.
Key Responsibilities:
• Collaborate with Warehouse, Delivery & Installation Department, Service Centre, Product, Sales & Showrooms to ensure order fulfillment and to provide After Sales Services to Online Customers.
• Liaison with Category Management, Marketing Team and Content Team to ensure Products & Promotions offered at kanzy.com are operationally accessible and delivered to the Customer.
• Leading and growing team responsible for Customer Service, Deliveries, Fulfillment, and Installation of products that are ordered on kanzy.com
• Ensuring market leading end-to-end customer centricity is maintained whilst driving maximum efficiency and managing costs.
• Establishing and improving reporting and management systems to monitor and improve the performance of the Operations teams.
• Creation of Operational processes that will underpin the future growth of the e-commerce business unit and to collaborate with Group Control, Legal and Risk Management & Control Department and to assist them to develop the policy & procedure and to comply with them.
• Define and implement Service Level Standards for operations along with Key performance Indicators.
• Developing a culture of continuous improvement through the operations team by ensuring a robust performance management framework.
• Assisting in Ecommerce Strategy Development.
• Liaison with external parties and IT department to introduce website features and services and to support QA Team.
• Introduce Value Added Services; develop, implement and ensure services are operational as per defined standards.
Highlights:
• Launched Kanzy.com on 24th April 2016 in Kuwait with features and services including The Chairman’s Club, Create your Bundle for more discounts, 3hrs free delivery, etc.
• Successful implementation of Click & Collect across 10 Showrooms in Kuwait.
Key Responsibilities:
• Create and execute electronic strategy plan for promoting and selling products & services.
• Collaborate with Marketing, Sales and Commercial Team to utilize online tools to reach sales goals and promoting brands, products & services.
• Develop & rollout marketing campaigns with the support of marketing team through online channels and social media.
• Improve data integrity, develop KPI & periodic reports, and utilize business intelligence and analytical tools to monitor activities.
Highlights:
• Took over the responsibilities of managing company website development through third party and ensured successful launch within project timelines. Website launched on 1st Nov 2014.
• Established Web Support team for maintenance and product management for Website, developed team structure and role & responsibilities.
• Developed KPIs, Dashboard and periodic reports for measuring processes and visibility.
• Introduced process between Web Support & Commercial teams for Product Management, resulting in 45% reduction in time to manage products on website.
Key Responsibilities:
Planning & Monitoring Procurement, Production and distribution for Al-Rifai business with 250+ stores across Middle East. In addition, for FMCG distribution within Kuwait and export to Middle East and North African Countries (total 13 countries).
Highlights:
• Supported the Head of Operations & Planning to established Supply Chain Planning department for Al-Rifai business in order to centralize procurement & manufacturing.
• Defined KPIs and developed dashboard and reports for managements.
• Within 3 months of joining, initiated efforts on tracking near to expiry products and aged stock. With the support of Retail, Franchise, Distribution and Factory departments, ensured packed goods are liquidated, raw goods are transformed into finished products based on demand and developed new product mixes to liquidate products before threshold expiry dates. The total savings realized were KD 250, 000.
Key Responsibilities:
• Collaborate with Supply Chain Management, Engineering Division, Delivery & Installation Department, Service Centre, Product, Xcite Sales & Showrooms and Home Furnishing Division to ensure order fulfillment and to provide After Sales Services to xcite.com Customers.
• Liaison with Category Management, Marketing Team and Content Team to ensure Products & Promotions offered at xcite.com are operationally accessible and delivered to the Customer.
• Leading and growing team responsible for Customer Service, Deliveries, Fulfillment, and Installation of products that are ordered on xcite.com
• Ensuring market leading end-to-end customer centricity is maintained whilst driving maximum efficiency and managing costs.
• Establishing and improving reporting and management systems to monitor and improve the performance of the Operations teams.
• Creation of Operational processes that will underpin the future growth of the e-commerce business unit and to collaborate with Group Control, Legal and Risk Management & Control Department and to assist them to develop the policy & procedure and to comply with them.
• Define and implement Service Level Standards for operations along with Key performance Indicators.
• Developing a culture of continuous improvement through the operations team by ensuring a robust performance management framework.
• Assisting in Ecommerce Strategy Development.
• Liaison with external parties and IT department to introduce website features and services and to support QA Team.
• Introduce Value Added Services; develop, implement and ensure services are operational as per defined standards.
Highlights:
• Established the Online Operations department from Start-up and developed End-to-End processes for Order Processing, Fulfillment, Customer Services and Back Office Activities.
• Defined KPIs, Policy & Procedures, Org. Structure, Bonus Plan & Job Descriptions for each role.
• Collaborated with Supply Chain Management, Engineering Division, Home Division and Electronics Division for Specialized Fulfillment Activities for various product categories.
• Introduced “Pay on Delivery” & “Online Coupons” as mode of Payments for Customers and “Web Store Credit” as quick Refund Option.
• Procurement Planning and Resource management to retain low cost of delivery and to run the operations.
- Manage Lean Six Sigma Black Belt, Green Belt Projects and Kaizen Events
- Identify Opportunities for Operational Excellence & implement solutions by collaborating Teams from Operations and Technology Divisions
- Lead Business Process Improvement Initiatives for Electronics Group
- Project Planning, Estimation, Budgeting & Control and Implementation
- Project Risk Management, Procurement Management and Contingency Planning.
- Conduct periodic Project Review meetings with Project Sponsors.
Key Responsibilities:
• Leading versatile Projects by collaborating Teams from Operations and Technology Divisions
• Identify Opportunities for Operation Excellence & implement solutions
• Provide Consultation to Business Managers over Technological Solutions
• Project Planning, Estimation, Budgeting & Control and Implementation
• Project Risk Management, Procurement Management and Contingency Planning.
• Create WBS (Work Breakdown Structure) to accomplish Project Objectives; define & plan deliverables to be executed by Project Team.
• Conduct periodic Project Review meetings with Project Sponsors.
• Develop Training Matrix & Programs for Project Stakeholders.
• Conduct Interviews & periodic performance evaluations for Appraisals
Highlights:
• JDA Space & Floor Planning System for 14 Electronics Showrooms (Kuwait); initiated project with Vendor evaluation, selection, negotiation & at present leading implementation at Showrooms
• Implementation & Training of SAP SD & MM at Electronics Export in Dubai
• Project implemented through DMAIC Methodology (Lean Six Sigma) for Electronics Showrooms to improve Internal replenishment of Products resulting in 73% reduction in Back Store deliveries
• Part of Implementation Team responsible to rollout New Promotion Strategies (incl. Showroom wise & Hourly Promotions) for 30 Retail Showrooms
• Implementation of SAP-SD & BI Solution (Business Objects) for Electronics Service Center
• Lead Project for After Sales Service Division to reduce Field Technicians’ time to Order & Receive Spare Parts for Customer Unit Repair. Resulting in 87% reduction in time to Order & Receive Spare Parts every morning, increased Field Technicians’ productivity by 13% & revenue by KD 25k/year.
• Project implemented through DMAIC Methodology (Lean Six Sigma) for After Sales Service Division to reduce Jobs/Complaints cancelled per year. Resulting in revenue KD 34k/year and reduction in Jobs Cancelled by 25%
Key Responsibilities:
• Business Process Re-Engineering & Software Product development including Requirements Gathering & Analysis with teams of Business Analysts including process diagnosis, redefinition, reconstruction & monitoring; Designing; Planning and Development.
• Product Architecture designing for Independent and Interrelated Modules.
• Project Implementation Planning, Estimating, Budgeting & Control.
• Project Risk Management and Contingency Planning.
• Create WBS (Work Breakdown Structure) to accomplish Project Objectives; define & plan deliverables to be executed by Project Team.
• Conduct periodic Project Review meetings with Project Sponsors.
• Develop Training Matrix & Programs for Project Stakeholders.
• Hire Business Analysts, (Sr.) Software Engineers and Graphics Designers for Product Development & Project Implementations.
• Conduct periodic Performance Appraisals of Business Analysts, (Sr.) Software Engineers and Graphics Designers based on overall performance.
Highlights:
• Assigned as Project Manager in April 2007 (Team Strength: 5 Business Analysts, 1 Sr. Software Engineer & 3 Software Engineers) at Three Stars Hosiery (Pvt.) Ltd. Multan, Pakistan for a period of 4 months in order to resume, stabilize and later hand over the project to new project manager after 4 months (i.e. July 2007)
• As a Project Manager, successfully performed the Implementation and Closure of Project (Team strength: 4 Business Analysts, 1 Sr. Software Engineer & 2 Software Engineers) at Maxco (Pvt.) Ltd. Karachi, Pakistan. Implemented ERP solution with Materials Management (Procurement & Stores), Pre-Production Planning, Production Planning, Production Activity & Control (PAC) Modules and Financials (GL, AP, AR and Fixed Assets).
• Lead the marketing effort of ALGO-ERP and presented it to the Directors of three major apparel companies (Hop Lun Bangladesh Ltd., Purbani Group of Industries & ABA Group) in Bangladesh during February14-21, 2007.
Key Responsibilities:
• Lead Teams of Software Engineers and Business Analysts for Software Development.
• Develop Software Architecture Designs (SAD) including ERD; Class, Sequence & Activity Diagrams for modules under the supervision of Project Manager, device software development plans and its execution.
• Conduct SRS Review meetings with Business Analysts, Code Reviews with Software Engineers and perform System Integration Testing after development.
• Approve Test Cases drafted by Business Analysts and ensure its successful implementation.
• Plan & execute deployments of software product modules with teams on remote projects as defined by Project Managers.
• Plan & Conduct training sessions for newly joined Software Engineers.
Highlights:
• Lead teams (Avg. Team Strength: 2 Business Analysts & 2 Software Engineers) for the development of PAC (Production Activity and Control) Modules for Apparel Manufacturing Industries, Export Management System and Accounts Receivable (AR) Module.
• Defined Policy and Procedures for Software Configuration Management & Version Control, including implementation of Microsoft Visual Source Safe.
Key Responsibilities:
• Develop detailed design based on Software Architecture Document (SAD) provided by Sr. Software Engineers.
• Develop enterprise solution based on detailed design & plans devised by seniors.
• Perform Unit testing, resolve defects and participate in peer code reviews.
• Create technical Specification documents.
Highlights:
• Developed Pre-Production and Production Planning modules along with MRP (Materials Requirement Planning) Engine for Manufacturing Industries.
• Successfully integrated MRP Engine into Materials Management (Consumables and Stores) Module to bring out the real essence of an ERP.
• As a Team Lead, successfully took charge of developments of Pre-Production and Production Planning modules after the former Team Lead left the organization.