Digital & Social Media Designer
Hits Marketing DMCC
Total years of experience :6 years, 3 Months
• Launched and grew 8 social media communities from scratch; achieved engagement rate was 1.3% higher than the industry average at launch.
• Managed Facebook, Twitter, Instagram and LinkedIn ad campaigns within budget and scope of online objectives; generated awareness and increased web traffic.
• Developed and executed the design, editorial calendar and social media strategies for Social Media Summit, the leading social media event in the Middle East.
• Forged relationships with media and entertainments industry thought leaders and influencers to increase awareness amongst target markets.
• Delivered social media monitoring and effectiveness reports for senior management.
• Created logo, design theme and graphics for marketing and sales presentations, print and corporate websites.
• Learnt Adobe After Effect skills and developed motion graphics for social media, digital, and website usage.
• Managed social media accounts and created social graphics for daily postings; increased organic social media following by 300% per year.
• Gained 25, 000+ Facebook fans by creating and launching social promotions, sweepstakes, and giveaways.
• Coordinated with the marketing, sales and management teams to design digital media campaigns according to business requirements.
• Developed strategies based on analysis of previous website promotions by tracking page views, click maps and revenue.
• Spearheaded an interactive marketing campaign using Layar - an interactive print technology app; resulting in a boost in YouTube views and brand awareness.
• Directed the SEO/SEM team to ensure projects are done according to the specifications, and within budget.
• Created, monitored and managed e-mail marketing campaigns via MailChimp to engage with existing and potential clients.
• Edited TV display videos with Premiere Pro and created branded footage, trailer clips, and doctors’ profiles.
• Designed all graphics and publication layout needs including marketing collateral, banner ads, email videos, and presentations.
• Researched and developed new web content ideas to increase viewership.
• Regularly tracked and created insight reports about competitors' strategies, and recommended appropriate strategies.
• Co-ordinated video production activities.
• Offered creative inputs for shows under production.
• Brainstormed ideas for new shows for ‘UTV Bindass’.
• Developed and presented new ideas for TV shows to the channel heads.
• Undertook casting of new actors for a reality show; auditioned and shortlisted them based on criteria set by the producers.
• Assisted in the creative production activities for the show ‘Video Wars’.
• Learnt Final Cut Pro skills and made first cuts to raw footage of episodes, edited and rendered audition footage.
• Improved foot-fall by actively engaging potential clients on Twitter and Facebook.
• Administered day-to-day social media activities.
• Curated relevant web content for multiple clients’ accounts.
• Used social media tools like Klout, Tweetdeck, Buffer to boost engagement, content visibility and reach.
Studied Mass Communication, Advertising, Marketing, Copywriting, Advertising Design among various subjects related to Media.
