Marketing Manager
IBS
Total years of experience :11 years, 10 Months
Being the first Marketing recruit of the company in my region, I was primarily responsible for kick-starting the inbound & outbound marketing activities. These include,
- Writing, editing and publishing blog-worthy posts to educate, inform and provide opinion
- Creating and/or re-purposing existing content to suit different formats: website, case studies, business proposals
- Internal and external corporate communication through mailers, newsletters, PRs, etc.
- Building sales-ready kits (presentations, case studies, market analyses) for sales pitches and campaigns
- Outreach through social media via the official LinkedIn, Facebook and Twitter pages
- Negotiating with vendors for promotional materials for events within the stipulated budgets
- Building network with newspaper agency (ABP/TOI) for local level news publication like IBSAT Launch and Selection Briefing.
- Ensuring proper allocation of Budget and Fund.
Liaised with the retailers of the computer shop in establishing and recommending the most realistic sales goal for the company
Engage consumers on social media like Facebook, Twitters, Instagram
Arranged Events like Exhibitions in Dell Stores specially in malls for local public and also organizing Corporate events in Offices like Conferences and Meeting for HNI Clients and also sometime Grand Events in Hotels
Ensured events are held on time, within budget, that meet expectations
Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters
Attained marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs and developing field sales action plans.
Monitoring competitor activity and generating leads for products and services.
Organizing public relations events or product exhibitions and making sure campaigns deadlines are met.
Played a key role in organizing Events Like Best Manager in Amity University Played Cricket for: o West Bengal District Level & have won Certificate o Amity University & have won Certificate & Trophy Keen on organizing events, conferences & leading State Cricket Team and Organized Best Manager Events in Amity University International Conference Participated in Rajasthan Business Plan Competition 2011(Semi-Finalist) Participated in French Dictation Competition in Amity University