Sr. Manager – SEO and Content Marketing
SpringPeople Software Pvt Ltd
Total years of experience :13 years, 0 Months
A. Managing the website looks, design and creating new pages.
B. Managing the day to day content which needs to go into the website as well as on external websites.
C. Maintaining a content calendar monthly.
D. Publishing website blogs and external blogs regularly to keep our content fresh.
E. Managing a team of SEO analysts and content writers.
F. Developing strategy on managing the budget spent on SEM.
G. Giving strategic inputs on developing SEO goals and managing to finish the same each month.
H. Working on creatives and images for using it on the website, social media and external websites as and where required.
I. Keeping abreast of latest technologies and updates by Google and other search engines.
J. Getting involved in management calls to fix a budget for the team spent each month.
A. BankBazaar various pages promotion based on the product.
B. On-Page analysis for new web pages and getting them ranked.
C. Keyword Research for every new page created. Landing page analysis, back link analysis, major changes analysis.
D. Off-Page marketing through various different mediums like social bookmarking, social media promotions, local marketing on region specific websites, business listings and more.
E. Google analytics and webmaster tools monitoring. Checking on rankings for individual keywords.
F. Checking on Google’s latest updates and keeping abreast with latest SEO work.
G. Working on international website (Mexico - Spanish Language) from scratch.
H. Implementing Google analytics code on the website, tracking webmaster tools for various trends .
A. Website analysis, optimization and implementation.
B. On-Page site changes, title and meta tags optimization as well as keeping it as per user standard and Google format.
C. Keyword Research, Meta description and meta keywords inclusion into the website as per the keywords set.
D. Off-Page Marketing: Directories submissions, Social Bookmarking, and all online submissions.
E. Content Marketing and Keyword optimization into the content. Proof reading as well.
F. Google Paid marketing (PPC, CPC, SEM) for the website for better visibility and bringing it on SERP’s.
G. Facebook advertising for the website marketing and optimization.
H. Regularly updating the content on the website and optimizing as per requirements.
I. Keeping the website clean and up to the mark as per Google recent changes (Panda, Penguin, Hummingbird and alike).
J. Website design and changes management for better brand visibility.
K. Content ideas for any external events and also landing page creation ideas creation.
A. Setting up Natural Search Optimization campaigns
B. Development, design and implementation of multiple interactive marketing plans and strategies.
C. Content development and optimization. Quality check and proof reading.
D. Analysis and development of backlinks through various internet marketing methodologies.
E. Overseeing SEO, SMO programs implementation from pre-launch deliverables through performance reporting.
F. Analyzing and reviewing client website traffic metrics, ROI and PPC campaign performance.
G. Create Optimize social media profiles for clients business needs. Maintaining the SMO profiles (Facebook, Twitter, Pinterest, LinkedIn, Google+ alike) and keep updating the profiles and building the traffic for the same.
H. Product marketing on digital platform and reviewing its performance on different analytical tools.
I. Optimizing Facebook fan pages for clients by creating posts, interacting with visitors and fans. Creating apps with the help of development team to create an interactive platform for fans.
J. Building brand visibility by various social channels promotions. Getting more business through brand awareness.
K. Research and analyze competitor social profiles and updating clients Social and digital presence for better value proposition.
L. Managing key programs for product launches, promotions and other digital and online marketing efforts.
M. Working closely with clients to ensure complete satisfaction for all project deliverables across all mediums regularly.
N. Client interaction and reporting.
A. Handling walk-in customers at the bank and understanding their issues or queries.
B. Giving them solutions on insurance related issues and also cross selling insurance products.
C. Looking after sales service as well in getting customers documents reaching them on time.
D. Understanding the banking channel and gathering customer views towards insurance and other financial products offered by ICICI bank and ICICI Prudential Insurance Ltd.