Senior Marketing Specialist - (Full-time)
Bin Yousef Group
Total years of experience :7 years, 10 Months
Key Results:
Social Media following increased by 70%
Website Traffic Increased by 80%
Direct Traffic Increased by 40%
Engagement Increased by 67%
Lead Generation Increased by 58%
Organic Avg. CTR Increased by 80%
Mobile Organic Avg. CTR Increased by 120%
Email Database Increased by 60%
Responsibilities:
Handled all the marketing requirements for Bin Yousef Cargo (B2B & B2C), the flagship enterprise of Bin Yousef Group and providing digital marketing support for the other divisions of the group, as and when needed, while reporting to the Head of Marketing at Bin Yousef Group.
This includes but is not limited to creating and managing:
a) Digital Assets - Website - SEO (of pages and content), Design and functional improvements & Content management - WordPress
b) Social Media Profiles - Facebook, LinkedIn, Twitter
c) Digital Advertising - LinkedIn, Facebook, Google, Snapchat, on other 3rd party websites for Branding and Lead Generation
d) Email Marketing Campaigns on Mailchimp
e) Print - Ads, Brochures & Press Releases
f) Events
g) Digital Content - Corporate Videos and Brochures
h) Campaign Management
Achievements:
Social Media following increased by 38%
Website Traffic Increased by 23%
Engagement Increased by 43%
Lead Generation Increased by 15%
Revenue Generation Increased by 8%
Database Increased by 34%
I managed a team of nine which included a social media specialist, an SEO Specialist, an SEM specialist, 3 Graphic Designers, a coder & a UX designer, while driving the marketing efforts for 5 companies (houseoftours.com, Crossroads Insurance, Desert Elite - Destination Management, Golden Falcon Aviation & Golden Falcon Consultants), which belong to the houseoftours.com holding group. As a part of my role, I work with numerous department heads, directors, product & sales managers on a variety of projects and requirements, as well as with CEOs, across industries such as Travel, Insurance, Aviation, Fin-tech, Destination Management & Consulting.
The primary function of this role was to take the lead in developing successful, long-term marketing
strategies for houseoftours.com. This role demanded in-depth marketing experience and a passion for digital technologies and for me to work closely with different teams to ensure consistency through all marketing channels especially digital.
Nourish and provide ideas to build and maintain strong web presence and to drive all digital marketing efforts to achieve business objectives.
Responsibilities:
a) Work closely with the Heads, GM & CEOs to define, track, analyse and align the marketing and sales objectives of the UAE based group and it's divisions i.e. houseoftours.com, Policyhouse.com, Crossroads Insurance, Golden Falcon Aviation (B2B), Golden Falcon Consultants with their respective business goals and derive a winning strategy and plan to achieve these goals.
b) Build the marketing roadmap for lead generation, branding and engagement for all companies in the group.
c) Track, Analyse and Manage the digital marketing team, advertising budget, revenue, social media profiles, all PR requirements and digitial assets (websites etc.) to ensure that the overall strategy and marketing plan is executed and business objectives, team KPIs and individual KPIs are achieved within the timelines defined.
d) Liaise with Product and Sales Head from all divisions to increase customer satisfaction
through cohesive strategies.
e) Monitor competition and provide ideas to create competitive advantage.
Stay up-to-date with digital technology, developments and to liaise with the systems team for the best results.
Achievements:
1) Social Media following increased by 120% in Year 2
2) Engagement Increased by 60% in Year 2
3) Grew the Revenue by 90% in Year 2
4) Grew the Profit Margin by 75% in Year 2
5) Managed 4 events in Year 2 with over 10000 attendees and coordinated a 25 member event team for successfully executing these live events.
6) Completed all projects as per predefined timelines and maintained a 5 out of 5 rating on Facebook.
Responsibilites:
a) Requirements Analysis, Product Analysis, Financial Analysis, Forecasting, Budgeting and Project management.
b) Handling all the Marketing and Sales requirements for the start-up, end-to-end.
c) Handling P & L, Legal and Financial aspects of the business.
d) Developing products / packages and managing relationships with the client from first interaction up until delivery.
e) Managing all projects from proposal to final delivery and payment.
f) Managing the team and operations.
Achievements:
Social Media following increased by 40%
Website Traffic Increased by 20%
Direct Traffic Increased by 10%
Engagement Increased by 44%
Grew the Organic Avg. CTR by 20%
Responsibilities:
a) Social Media Management, Advertising, E-commerce portals and event management.
b) Prepare marketing and advertising strategies, plans, and objectives. Planning and organizing promotional presentations for BOHECO's products & brands.
c) Manage and Improve all of BOHECO's digital assets i.e. website, content, campaigns, social media accounts - Facebook www.facebook.com/BOHECO/, Instagram - www.instagram.com/BohecoIndia), Twitter, LinkedIn, e-commerce portal listings & more.
d) Recommend the nature and scope of present & future product lines by reviewing product specifications & requirements; appraising new product ideas and/or product or packaging changes.
e) Sell BOHECO's products (range of hemp & nettle fabrics, B Label hemp apparel - a sustainable fashion brand instagram.com/BLabelIndia & B Label's hemp handloom stoles) by establishing contact and developing relationships with prospects & recommending collaborative solutions.
f) Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
g) Create and vet original and authentic content across the company’s publications & communications.
h) Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly & annual territory analysis.
i) Business Analysis and Analytics.
Bombay Hemp Company (BOHECO) is India’s premier Industrial Hemp research company. It was founded in 2013.
Ratan Tata, the chairman emeritus of Tata Sons and Google India's Managing Director, Rajan Anandan are among a group of investors backing BOHECO.
3 of of the 7 co-founders of BOHECO made it into the 30 under 30 Asia - Industry, Manufacturing & Energy List in 2018.
Achievements:
Social Media following increased by 50%
Engagement Increased by 84%
Revenue from Digital Increased by 120%
Responsibilities:
a) Business, Marketing & Digital Strategy.
b) Helped create, understand and manage an online community, which contributes to both the mental and physical well-being of its’ members, besides enhancing their social awareness.
c) Served as the Admin & Marketing Consultant of Ecstatic Dance Evolution (http://ecstaticdanceevolution.com/ & http://www.facebook.com/EDEHouston)
d) Networked, researched and contributed my time and efforts for a digital social entrepreneurship project, which had the possibility of becoming a mobile app.
e) Was the Executive Producer for a short Infomercial on Ecstatic Dance Evolution.
Accomplishments:
1) Average monthly cumulative budget/ spend at Keyade for accounts designated & autonomously = $300, 000 / Month (Avg.)
2) Managed Cleartrip mobile app launch related campaigns, in the UAE & Saudi Arabia, on Facebook & Google and was able to facilitate 221780 installs, over a 4 month period at an average cost per download/install of $0.20.
3) Reduced the CPA by 34% for Cleartrip.
Responsibilities:
a) Detailed Understanding of and expertise in Analytics, Digital Products, E-commerce, Online Advertising, Digital Marketing, Product Management, Mobile Web Marketing, PPC, Digital Strategy, Brand Mgmt, SEO, SMM, Market Research, Digital Campaign Mgmt, Cost & Time-Saving Optimizations across all channels.
b) End to End SEM, with KPIs while continuously scoping for any opportunities & Business Insights that can facilitate greater margins, savings and positive WOM i.e. Optimization & to meet client’s goals through the use of Data Analysis & Testing.
c) Advanced use of Google Adwords, FB Ads Manager & Excel. Managing Facebook, Youtube, Google Display Network & Google Search Network Campaigns using a PPC Performance Marketing model, with Accurate Budget Management.
d) Monitor campaign progress, results & perform in-depth analysis of campaigns, ads, landing pages, keywords so as to generate reports that highlight key metrics, as & when required using a combination of the Adwords Interface, Facebook Reporting, Youtube Reporting & Google Analytics.
e) Interact & work closely with clients, both internal and external, to Proactively Provide Search Analysis Strategies, Recommendations & Insights.
Clients Managed Simultaneously: 1) Du Telecom 2) Cleartrip (Middle East) 3)THINKFLASH aka. FLASH ENTERTAINMENT
Top Campaigns Executed on Google & Facebook for ThinkFlash: Deepak Chopra: 2013 Future of Wellbeing speaker series, Rihanna: 2013 Diamonds World Tour, Creamfields Abu Dhabi: 2013 - 2014
Yasalam 2013
Handling Key High-Value Accounts (Ministries - MOI, MOFA, Abu Dhabi Chamber of Commerce, Abu Dhabi Police, Etisalat, Abu Dhabi Investment Authority etc.)
Generating business from existing corporate customers and creating new leads.
Managing the Sales Process - Customer Relationship Building, Requirement Analysis, RFP response, Proposals for and Presentations to Senior or Board Level Executives, CIOs and IT Managers.
Establishing New and Strengthening Existing Channels through Partners.
Achieve assigned Business and Collection Targets.
Acquire relevant Product knowledge, Training, Certifications and Perform Product Presentations or Demonstrations.
Responsible for the delivery of PoC's, responding to RFP's & RFI's and defining the required licenses/ modules.
Handing FOIP and Virtualization related Solutions.
Coordinating Project Implementations.
Citrix Certified Sales Professional.
Opentext RightFax Server Certified Sales Professional.
Henley Business School is 1 of the 75 business schools in the world to hold a triple-accredited status from the leading UK, European and US accrediting bodies. Core Subjects Pursued: Financial Accounting, Principles and Practices of Marketing, Business to Business Marketing, Global Marketing Management, Market Research (Distinction), Contemporary Management Practice (Distinction), Brand Management, Management in SMEs and Entrepreneurship, International Strategic Management, Corporate Social Responsibility (CSR). At Henley I held the position of the Assistant Head Of RU:ON TV News (2010-11) viz. Reading University's Online TV's news programme. At the end of my term in this position, this programme was voted the “Most Improved Programme" for that year i. e. 2010-11
1) Won the Title of "Mr. Unify" in the Personality Hunt of the Annual Intra College festival Called the "Unify Festival" At Symbiosis Institute of Computer Studies and Research. 2) Was also a part of the Choreography (i.e. Compared & Hosted the Event) and the Carnival Committees (In Charge of Live Entertainment / Djying i.e. Hosting the events, Sound & Music ).
1) Was a part of the High School Debating Team and Choir. 2) Won an Excellence in Academics Award for securing 91.4% (Commerce) in 12th Grade C.B.S.E. (3rd place in Abu Dhabi Indian School). 3) Secured Second Place in an Intra-School Debating Competition.