general manager marketing
Royale life events
Total years of experience :9 years, 9 Months
EVENT MANAGEMENT, quality control, BTL activities, cost management
- Planning & execution of Annual marketing calendar, budgeting, planning and optimal utilization of budgets. ATL & BTL activities entailing print, radio, digital, outdoor, cinema, on-ground promotions, etc. as per the required norms & various Event Sponsorship and Event promotions customized to regional geography for PAN India.
- Possessed accountability towards rolling out campaigns through all ATL & BTL platforms. Ensuring adherence to group brand guidelines and maintaining the visual identity. Conceptualization, planning as well as execution of entire campaigns on Pan India Basis. Conceptualizing & monitoring branding of 300+ branches & more than 22, 000+ sub agents through various In-shop & On-shop elements. Liaising with the Creative/ Media/ Outdoor/ PR/ Event/ Research agencies for conceptualization and implementation of creative works.
- Briefing creative and artworks development, finalizing the creative and effective execution of the same for all ATL & BTL corridor. Media Planning and media buying with optimum utilization to capture high level of brand awareness & brand recognition.
- Manage and update the Website’s, Face-book accounts and got the Newsletter published every quarter.
- CSR- Handing Corporate Social Responsibility of the company & done many activities under this. Following are the activities done under CSR:
Organized Plant a Tree Campaign, Bright Citizen School Scholarship (Scholarship to under privileged children), Hearing Aids to Hearing Impaired Children, Adopted 20 Girl Child of Below Poverty Line Family, Couches to Hospital for Patient Attendees, Built Hospital Sarai for cancer patients & successfully done the campaigns of Kuriya Di Lohri & Swach Hum Swasth Hum with Radio.
- Assessing & analyzing market requirements, Strengthening Share of Space for the brand through visuals, offerings and products on retail channel.
- Development and proper distribution of Merchandise & corporate gifts.
- Ensure optimum brand visibility and capture optimum market shares. Retail visibility through all medium… through POS, in-shop & on-shop branding, customized branding opportunities etc.
- Developed Brand Strategy, Annual Brand Plan for Pan India in conjunction with Country Head.
- Interfaced with Ad agencies for management of advertisement campaigns/print ads.
*Handling a team of 10 people.
*To develop business through Client Acquisition.
*To develop a relationship between the client and the company.
*To achieve targets and generate revenue for the company.
• MBA Marketing and Finance from ICFAI University, Chandigarh (April 2007-April 2009)
• Post Graduate Diploma in Mass Communication from Panjab University (2006-2007)
• Post Graduate Diploma in Marketing Management from Panjab University (2005- 2006)
• Graduation (BA) from Panjab University, Chandigarh (2002-2005)
• High School from Govt. Model High School, Chandigarh (2000)