سلطان المرشد

* A comprehensive study of the effective application of marketing strategies in international and domestic organizations. A case analysis approach and current professional literature are utilized. * S. Brand Mgt: study of the core concepts of marketing as applied to small and medium sized enterprises (SMEs) with emphasis on effectively branding the business. * B2b Marketing: how key marketing concepts apply to institutional markets. Learn to develop an appreciation of the way standard marketing approaches can be modified to fit the needs of a customer base comprised of large corporations and entrepreneurial enterprises. * Strategic Management: A study of administrative processes and policy determination at the general management level through the use of case analysis. * Applied Business Research: Investigate the techniques of the research process as applied to business and economics. * Analysis of marketing research information as an aid to decision making. It provided me with a working knowledge of the analytical tools available to market researchers and managers. * Internet Marketing: Exposing the key marketing applications relevant to the use of Internet technologies. Background of concepts, technologies, and applications required for marketing-related activities in the rapidly growing electronic commerce industry. * CRM: Exploring the opportunities and challenges presented by a popular business practice. * International Marketing courses that showed the significance of international trade for imports and exports. Adaptation to different cultures and ethics for global competition in us markets are extensively analyzed. * Management Skills Development: It provided an in-depth seminar emphasizing the development of the skills and knowledge required for successful managerial performance. * Financial Management: A study of business finance within the economic environment with emphasis on global and ethical issues.

best graduation project, Fall 2007 College of Business Administration, KFU. (team leader)