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Sultan Almashdali, Retail sales manager

Sultan Almashdali

Retail sales manager·European Star for Food Industries

Saudi Arabia

Bachelor's degree, English Studies

Work experience

Total years of experience: 19 years, 5 months

Retail sales manager

September 2024 - August 2025

European Star for Food Industries

Sanaa, Yemen

September 2024 - August 2025

Directed retail sales operations to achieve revenue targets and expand market presence.

Developed and executed data-driven sales strategies to improve product visibility and category performance.

Managed retail sales teams, setting performance targets and monitoring KPIs.

Strengthened relationships with key retail accounts and distribution partners.

Restructured sales management processes to improve team productivity and execution efficiency.
Company industry:
FMCG
Job role:
Sales

Sales Regional Manager

August 2023 - August 2024

National wallet Co.

Sanaa, Yemen

August 2023 - August 2024

Led regional sales operations and business development initiatives.

Managed and coached regional teams to achieve growth and performance objectives.

Analyzed financial and sales reports to monitor liquidity, revenue, and regional performance.

Developed market expansion strategies to increase customer base and market share.
Company industry:
Financial Services
Job role:
Sales

Operations and Customer Service Manager

December 2020 - August 2023

National Wallet Co.

Sanaa, Yemen

December 2020 - August 2023

Managed daily operations and customer service performance across fintech services.

Collaborated with technical teams on product launches and service improvements.

Analyzed customer service data and prepared performance reports for management.

Implemented service quality strategies that improved customer satisfaction and productivity.
Company industry:
Financial Services
Job role:
Finance and Investment

Indirect Sales and Distribution Manager

October 2017 - November 2020

Sabafon

Sanaa, Yemen

October 2017 - November 2020

Developed and executed nationwide distribution strategies.

Recruited, trained, and managed distributors and point-of-sale partners.

Monitored distributor performance against sales targets and KPIs.

Designed distributor performance evaluation systems to improve motivation and results.
Company industry:
Telecommunications
Job role:
Sales

Direct Sales Manager - B2B

June 2014 - October 2017

Sabafon

Sanaa, Yemen

June 2014 - October 2017

Managed B2B sales centers and supervised sales teams.

Updated B2B sales procedures, performance indicators, and reporting mechanisms.

Developed sales strategies to improve customer experience and loyalty.

Analyzed sales data to identify trends and improve branch performance.
Company industry:
Telecommunications
Job role:
Sales

B2B Sales Supervisor

April 2011 - May 2014

Sabafon

Sanaa, Yemen

April 2011 - May 2014

Supervised and trained corporate sales teams.

Identified and developed relationships with key corporate clients.

Created customized sales strategies for large and medium-sized enterprises.

Improved team productivity through structured action plans.
Company industry:
Telecommunications
Job role:
Sales

Distribution Specialist

October 2003 - September 2008

Sabafon

Sanaa, Yemen

October 2003 - September 2008

Supported distributors with sales tools, reporting, and account follow-ups.

Monitored distributor payments and sales performance.

Prepared weekly, monthly, and quarterly sales status reports.
Company industry:
Telecommunications
Job role:
Sales

Education

Sana'a University

January 2000

January 2000

Bachelor's degree, English Studies

Yemen

GPA (percentage): 74%

GPA (percentage): 74%

Got first place as best English Essay Writer Got third place as best participant in English Debate

Skills

Inform
Expert
Inform
Expert
Monthly Reporting
Expert
Monthly Reporting
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing
Expert
Marketing
Expert
Product Life Cycle Management
Expert
Product Life Cycle Management
Expert
Revenue Growth & Market Expansion
Expert
Revenue Growth & Market Expansion
Expert
B2B Sales & Key Account Management
Expert
B2B Sales & Key Account Management
Expert
Channel & Distributor Management
Expert
Channel & Distributor Management
Expert
Retail Sales Management
Expert
Retail Sales Management
Expert
Data Analysis & Market insights
Expert
Data Analysis & Market insights
Expert
Customer Service Management
Expert
Customer Service Management
Expert
Regional & Distribution Management
Expert
Regional & Distribution Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Sales Strategy & Forecasting
Expert
Sales Strategy & Forecasting
Expert
Team Leadership & Training
Expert
Team Leadership & Training
Expert
Sales Performance KPIs & Reporting
Expert
Sales Performance KPIs & Reporting
Expert

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Training
Product Lifecycle Management Program
Perwira Conquest- Malaysia
Dec 2009
Supervisory Skills
PMC
Dec 2011
Budget Preparation
Taibah
Mar 2012
Time Management
Incom Marketing Institute
Jul 2007
Certified Sales Manager
Beirut
Jan 2014
Strategic Marketing Management
Perwira Conquest- Malaysia
Sep 2005
New Techniques in Meeting Customer Expectations
SabaFon
Mar 2011
Excellence in Customer Service
Arab Academy for Finance and Banking
Apr 2024