sultan alsaadi

• Designed and operationalized a Creating Shared Value (CSV) business model aligning government, private sector, investors, non-profits,
and communities to co-invest in national initiatives and share economic/social returns
• Orchestrated funding, governance, and executing the delivery of TOURISE Summit 2025, securing ~SAR 200M in investment and driving
measurable ecosystem impact; initiated a national study to position the summit as an annual global flagship platform
• Built the Strategic Partnerships & Investment function and executed 30 large-scale MOUs with government entities and global/private
investors; ~80% progressed into execution, accelerating privatization/localization
• Led end-to-end development of Riyadh University of Arts: aligned 11 cultural commissions, established 13 colleges, built a 10‑year
roadmap, ~SAR 0.5B funding strategy, and revenue models to support revenue growth; secured approvals through Center of Government
and Royal Court
• Established investment frameworks for the Cultural Development Fund (CDF) and Tourism Development Fund (TDF), supporting
governance and privatization structures; enabled delivery of 100+ projects funded through SAR 180M (Phase 1), SAR 350M (Phase 2)
• Oversaw ~15 high-value initiatives/year (~SAR 5B), ensuring cross-ministry alignment, governance cadence, and executive reporting via
the Strategic Management Office (SMO) to secure direction from Council of Economic and Development Affairs (CEDA)
• Developed organizational, financial, and operational framework for HAWI and supported execution of a 360-degree strategy in
collaboration with the Ministries of Education, Culture, and Sports; secured SAR 150M to activate 2, 000+ multi-sector talent facilities,
contributing to overachievement of Vision 2030 KPIs

Investment & Business advised international investors on Saudi market entry and investment
execution, including investment setup pathways, licensing considerations, and stakeholder routing Real Estate & Facilities Consulting supported facilities ideation, concept development, and operational planning to
improve asset readiness and execution F&B Consulting developed restaurant concepts and delivered menu engineering to optimize positioning, profitability, and
customer experience

• Established the Cultural Development Fund (CDF) and Tourism Development
Fund (TDF), overseeing privatization, a SAR 180M fund, and more than 50
projects to stimulate sector growth
• Facilitated execution of 30 MOUs between government and
private/international investors as key liaison for the business development
team, accelerating privatization and localization initiatives
• Launched comprehensive marketing campaigns with the Ministry of Interior,
driving measurable reductions in the Drug Crime Rate Index and achieving
Vision 2030 KPIs
• Developed HAWIs 360 strategy and Work Breakdown Structure, implementing
public engagement mandates and talent discovery platforms
• Promoted UNESCO cultural heritage sites by leading landmark construction
and curating annual cultural event calendar
• Collaborated with UNDP and UN-Habitat to create the QOL International Index,
benchmarking national progress

• Revitalized the cinema industry by developing regulatory and operational
roadmaps, establishing 50 cinemas across 11 regions, and securing investment
partnerships for sustained growth
• Drove Visit Saudi campaigns that exceeded tourism targets ahead of
schedule by collaborating with the Ministry of Tourism and launching a visa platform
• a steering Group to assess over
government facilities, enabling digital
through Integrated Management System (IDMS)
• managed projects Expatriate

• Advanced QOL strategy with CEDA leadership and Boston Consulting Group,
benchmarking international indicators and facilitating over 15 workshops to
activate more than 100 new initiatives
• Ensured safe travel and quarantine measures during COVID-19 by coordinating
with multiple ministries and maintaining effective international government
communication

• Delivering successful execution of 15 high-value projects annually (over SAR 5B),
driving cross-ministry collaboration and private sector partnerships while
reporting to the Council of Economic and Development Affairs (CEDA) and the
Strategic Management Office (SMO)
• Securing over SAR 2B in multi-project funding by aligning requests with
national procedures and strategic frameworks, maximizing ROI and
sustainable impact in line with Vision 2030 KPIs
Project Execution Senior Specialist, Jul 2023 - Aug 2025
• Established the Cultural Development Fund (CDF) and Tourism Development
Fund (TDF), overseeing privatization, a SAR 180M fund, and more than 50
projects to stimulate sector growth
• Facilitated execution of 30 MOUs between government and
private/international investors as key liaison for the business development
team, accelerating privatization and localization initiatives
• Launched comprehensive marketing campaigns with the Ministry of Interior,
driving measurable reductions in the Drug Crime Rate Index and achieving
Vision 2030 KPIs
• Developed HAWI’s 360 strategy and Work Breakdown Structure, implementing
public engagement mandates and talent discovery platforms
• Promoted UNESCO cultural heritage sites by leading landmark construction
and curating annual cultural event calendar
• Collaborated with UNDP and UN-Habitat to create the QOL International Index,
benchmarking national progress
Project Execution Specialist, Jan 2020 - Jun 2023
• Revitalized the cinema industry by developing regulatory and operational
roadmaps, establishing 50 cinemas across 11 regions, and securing investment
partnerships for sustained growth
• Drove “Visit Saudi” campaigns that exceeded tourism targets ahead of
schedule by collaborating with the Ministry of Tourism and launching a visa
facilitation platform
• Led a steering committee with Atkins Group to assess over 100 underutilized
government facilities, enabling monetization and digital transformation
through the Integrated Data Management System (IDMS)
• Initiated and managed SAR 0.5B in projects to enhance the Expatriate
Satisfaction Index, integrating expatriates into the Saudi market and fulfilling
Vision 2030 objectives
• Constructed multisector clubs across 200 school campuses with the Ministry of
Education, promoting student well-being and achieving Vision 2030 KPIs

• Delivering successful execution of 15 high-value projects annually (over SAR 5B),
driving cross-ministry collaboration and private sector partnerships while
reporting to the Council of Economic and Development Affairs (CEDA) and the
Strategic Management Office (SMO)
• Securing over SAR 2B in multi-project funding by aligning requests with
national procedures and strategic frameworks, maximizing ROI and
sustainable impact in line with Vision 2030 KPIs

• Directed the QOL implementation strategy with Hill & Knowlton, leading a
public launch event with over 5, 000 visitors and coordinating with 14 ministries
for Royal Court approval of Vision 2030 roadmap

• Directed the transformation of an iconic national IP into a scalable, sustainable brand positioned for international competitiveness; built a
multi-sector ecosystem spanning animation, film, music, content creation, and theater; secured funding and strategic partnerships; aligned
with the General Entertainment Authority and the Ministry of Culture; and delivered 10+ animation series and 25+ theatrical productions
nationwide (Phase 1)

• Surpassed sales targets by implementing effective marketing strategies across
10 locations, driving profitability, and supporting sales team development

• Led cross-ministry national campaigns (Health, Education, Media, Interior, Foreign Affairs), delivering 100% of targeted reductions in
drug use and crime-rate indices within 18 months, enabling rehabilitation and wellness initiatives aligned to Vision 2030 KPIs
• Partnered with UNDP and UN‑Habitat to develop a Quality-of-Life International Index, aligning national KPIs with global frameworks and
strengthening benchmarking/positioning
• Established a cross-government steering committee and managed Atkins to develop investment business cases for monetizing
underutilized assets via IDMS-enabled digital transformation; activated 100+ facilities in Year 1 and scaled to ~1, 000 assets, improving
expenditure efficiency
• Initiated the National Expatriate Strategy and directed a ~SAR 0.5B cross-government portfolio, aligning HR, Sports, Media, and General
Entertainment Authority (GEA) to deliver four strategic initiatives improving the Expatriate Satisfaction Index

• Directed Visit Saudiglobal campaigns and supported digital transformation of tourist-visa facilitation, accelerating inflows and exceeding
targets aligned to Vision 2030
• Led development and rollout of multi-use clubs across 200 school campuses with Education/Culture/Sports, improving student wellbeing
and extracurricular engagement against global benchmarks

• Co-developed the QOL Program execution strategy with BCG; facilitated 30+ workshops activating 170+ initiatives and establishing 44
performance indicators; secured the Saudi Council of Economic and Development Affairs (CEDA) approval for launch
• Managed execution strategy with Hill & Knowlton and 12 ministerial executive offices; secured alignment up to Royal Court approval and
delivered a launch event with 5, 000+ VIP global stakeholders successfully

( Gulf Taleed Commercial Services ), Riyadh, K.S.A Jun 2016 / Jan 2018
Customer Engagement Executive (CEE)

• Managing large international agenesis accounts such as (Nestlé, Cartoon Network, and Leo Burnett).
• Leading a team of 10 supervisors who manages groups of 100 merchandisers operating at the market on a 24/7 basses. Which include (Trainings, market engagements, looking after sales and targets, interview new comers, coaching, and directing all plans and manpower to approaches on the market need.
• Ensuring budgeting of the markets campaigns throughout the year to reach the set revenue.
• Handling all of the logistics of the biggest two events (Ducati Corse, and Formula 1) which took place at Reem International Circuit, Riyadh Saud Arabia. Where 4000+ invitees joined both events.(2016 & 2017)
• Generating daily analysis reports to all international agencies to build the proper short and long-term implementation strategy.
• Looking after all, analytical sales, marketing campaigns, markets impacts, and warehouses availabilities, developing and managing new market approaches for new opportunities. While presenting reports to the large companies head management.
• Receiving market owners’ complaints by gathering relevant information, liaising with product consumers to provide the appropriate resolution to the market as a whole.

• Delivered end-to-end event logistics and stakeholder engagement for Ducati Corse and Formula 1 activations, supporting brand visibility
with 4, 000+ attendees
• Managed 10 supervisors and 100+ sales staff across key Nestle accounts, implementing international SOPs aligned with Ministry of
Commerce regulations; led on-ground market research and delivered board-level insights to drive market direction, maximize ROI, and
manage B2B/B2C risks

• Drove significant cost reductions and optimized inventory by importing
customized products for celebrity lines, while managing daily operations and
production coordination

( UTURN Entertainment ), Jeddah, K.S.A Nov 2015 / May 2016
President and CEO Office Manager & Executive Assistant
• Handling all daily CEO office functions.
• Working with the Vice President on daily strategic operational plans.
• Coordinate all staff and projects activities with the departments to reach the same outcomes.
• Coordinating all department with quarterly KPI’s targets.
• I initiated some projects that increased the revenue of certain departments such as (volunteering program, unpaid social media marketing, and celebrities’ Web-product selling program.

• Ensured seamless project coordination and remote stakeholder alignment,
optimizing overseas resource delivery and identifying new business
opportunities to maintain supply-demand balance

• Managed remote coordination and stakeholder alignment to optimize overseas resource delivery; supported business continuity through
supply-demand balancing and opportunity identification