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سلطان السعدي, Chief Specialist, Business Planning & Development

سلطان السعدي

Chief Specialist, Business Planning & Development·QUALITY OF LIFE PROGRAM (QOL)

المملكة العربية السعودية

بكالوريوس, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 5 أشهر

Chief Specialist, Business Planning & Development

يناير 2025 - حتى الآن

QUALITY OF LIFE PROGRAM (QOL)

الرياض، المملكة العربية السعودية

يناير 2025 - حتى الآن

• Designed and operationalized a Creating Shared Value (CSV) business model aligning government, private sector, investors, non-profits,
and communities to co-invest in national initiatives and share economic/social returns
• Orchestrated funding, governance, and executing the delivery of TOURISE Summit 2025, securing ~SAR 200M in investment and driving
measurable ecosystem impact; initiated a national study to position the summit as an annual global flagship platform
• Built the Strategic Partnerships & Investment function and executed 30 large-scale MOUs with government entities and global/private
investors; ~80% progressed into execution, accelerating privatization/localization
• Led end-to-end development of Riyadh University of Arts: aligned 11 cultural commissions, established 13 colleges, built a 10‑year
roadmap, ~SAR 0.5B funding strategy, and revenue models to support revenue growth; secured approvals through Center of Government
and Royal Court
• Established investment frameworks for the Cultural Development Fund (CDF) and Tourism Development Fund (TDF), supporting
governance and privatization structures; enabled delivery of 100+ projects funded through SAR 180M (Phase 1), SAR 350M (Phase 2)
• Oversaw ~15 high-value initiatives/year (~SAR 5B), ensuring cross-ministry alignment, governance cadence, and executive reporting via
the Strategic Management Office (SMO) to secure direction from Council of Economic and Development Affairs (CEDA)
• Developed organizational, financial, and operational framework for HAWI and supported execution of a 360-degree strategy in
collaboration with the Ministries of Education, Culture, and Sports; secured SAR 150M to activate 2, 000+ multi-sector talent facilities,
contributing to overachievement of Vision 2030 KPIs

مجال الشركة:
خدمات الاستشارات التجارية

Development Advisory

يناير 2024 - حتى الآن

Multicompanies

جدة، المملكة العربية السعودية هجين

يناير 2024 - حتى الآن

Investment & Business advised international investors on Saudi market entry and investment
execution, including investment setup pathways, licensing considerations, and stakeholder routing Real Estate & Facilities Consulting supported facilities ideation, concept development, and operational planning to
improve asset readiness and execution F&B Consulting developed restaurant concepts and delivered menu engineering to optimize positioning, profitability, and
customer experience

مجال الشركة:
خدمات الاستشارات التجارية

Project Execution Senior Specialist

يناير 2023 - حتى الآن

VISION 2030 – QUALITY OF LIFE PROGRAM

الرياض، المملكة العربية السعودية

يناير 2023 - حتى الآن

• Established the Cultural Development Fund (CDF) and Tourism Development
Fund (TDF), overseeing privatization, a SAR 180M fund, and more than 50
projects to stimulate sector growth
• Facilitated execution of 30 MOUs between government and
private/international investors as key liaison for the business development
team, accelerating privatization and localization initiatives
• Launched comprehensive marketing campaigns with the Ministry of Interior,
driving measurable reductions in the Drug Crime Rate Index and achieving
Vision 2030 KPIs
• Developed HAWIs 360 strategy and Work Breakdown Structure, implementing
public engagement mandates and talent discovery platforms
• Promoted UNESCO cultural heritage sites by leading landmark construction
and curating annual cultural event calendar
• Collaborated with UNDP and UN-Habitat to create the QOL International Index,
benchmarking national progress

مجال الشركة:
الاستشارات المالية والاقتصادية

Project Execution Specialist

يناير 2020 - حتى الآن

VISION 2030 – QUALITY OF LIFE PROGRAM

الرياض، المملكة العربية السعودية

يناير 2020 - حتى الآن

• Revitalized the cinema industry by developing regulatory and operational
roadmaps, establishing 50 cinemas across 11 regions, and securing investment
partnerships for sustained growth
• Drove Visit Saudi campaigns that exceeded tourism targets ahead of
schedule by collaborating with the Ministry of Tourism and launching a visa platform
• a steering Group to assess over
government facilities, enabling digital
through Integrated Management System (IDMS)
• managed projects Expatriate

مجال الشركة:
إدارة الفعاليات

Marketing & Public Relations Senior Officer

يناير 2019 - حتى الآن

VISION 2030 – QUALITY OF LIFE PROGRAM

الرياض، المملكة العربية السعودية

يناير 2019 - حتى الآن

• Advanced QOL strategy with CEDA leadership and Boston Consulting Group,
benchmarking international indicators and facilitating over 15 workshops to
activate more than 100 new initiatives
• Ensured safe travel and quarantine measures during COVID-19 by coordinating
with multiple ministries and maintaining effective international government
communication

مجال الشركة:
إدارة الفعاليات

Chief Execution Specialist

يناير 2018 - حتى الآن

VISION 2030 – QUALITY OF LIFE PROGRAM

الرياض، المملكة العربية السعودية

يناير 2018 - حتى الآن

• Delivering successful execution of 15 high-value projects annually (over SAR 5B),
driving cross-ministry collaboration and private sector partnerships while
reporting to the Council of Economic and Development Affairs (CEDA) and the
Strategic Management Office (SMO)
• Securing over SAR 2B in multi-project funding by aligning requests with
national procedures and strategic frameworks, maximizing ROI and
sustainable impact in line with Vision 2030 KPIs
Project Execution Senior Specialist, Jul 2023 - Aug 2025
• Established the Cultural Development Fund (CDF) and Tourism Development
Fund (TDF), overseeing privatization, a SAR 180M fund, and more than 50
projects to stimulate sector growth
• Facilitated execution of 30 MOUs between government and
private/international investors as key liaison for the business development
team, accelerating privatization and localization initiatives
• Launched comprehensive marketing campaigns with the Ministry of Interior,
driving measurable reductions in the Drug Crime Rate Index and achieving
Vision 2030 KPIs
• Developed HAWI’s 360 strategy and Work Breakdown Structure, implementing
public engagement mandates and talent discovery platforms
• Promoted UNESCO cultural heritage sites by leading landmark construction
and curating annual cultural event calendar
• Collaborated with UNDP and UN-Habitat to create the QOL International Index,
benchmarking national progress
Project Execution Specialist, Jan 2020 - Jun 2023
• Revitalized the cinema industry by developing regulatory and operational
roadmaps, establishing 50 cinemas across 11 regions, and securing investment
partnerships for sustained growth
• Drove “Visit Saudi” campaigns that exceeded tourism targets ahead of
schedule by collaborating with the Ministry of Tourism and launching a visa
facilitation platform
• Led a steering committee with Atkins Group to assess over 100 underutilized
government facilities, enabling monetization and digital transformation
through the Integrated Data Management System (IDMS)
• Initiated and managed SAR 0.5B in projects to enhance the Expatriate
Satisfaction Index, integrating expatriates into the Saudi market and fulfilling
Vision 2030 objectives
• Constructed multisector clubs across 200 school campuses with the Ministry of
Education, promoting student well-being and achieving Vision 2030 KPIs

مجال الشركة:
الاستشارات الإدارية
الدور الوظيفي:
الإدارة

Chief Execution Specialist

يناير 2018 - حتى الآن

QUALITY OF LIFE PROGRAM (QOL)

الرياض، المملكة العربية السعودية

يناير 2018 - حتى الآن

• Delivering successful execution of 15 high-value projects annually (over SAR 5B),
driving cross-ministry collaboration and private sector partnerships while
reporting to the Council of Economic and Development Affairs (CEDA) and the
Strategic Management Office (SMO)
• Securing over SAR 2B in multi-project funding by aligning requests with
national procedures and strategic frameworks, maximizing ROI and
sustainable impact in line with Vision 2030 KPIs

مجال الشركة:
خدمات الدعم التجاري

Marketing & Public Relations Officer

يناير 2018 - حتى الآن

VISION 2030 – QUALITY OF LIFE PROGRAM

الرياض، المملكة العربية السعودية

يناير 2018 - حتى الآن

• Directed the QOL implementation strategy with Hill & Knowlton, leading a
public launch event with over 5, 000 visitors and coordinating with 14 ministries
for Royal Court approval of Vision 2030 roadmap

مجال الشركة:
أبحاث السوق

Independent Consultant —Investment Enablement | Real Estate & Facilities | F&B

يناير 2018 - حتى الآن

MULTIPLE ENTITIES

جدة، المملكة العربية السعودية هجين

يناير 2018 - حتى الآن

مجال الشركة:
خدمات الرعاية الصحية الأخرى

Owner

يناير 2012 - حتى الآن

BABA FARHAN TV SHOW COMPANY

الرياض، المملكة العربية السعودية

يناير 2012 - حتى الآن

• Directed the transformation of an iconic national IP into a scalable, sustainable brand positioned for international competitiveness; built a
multi-sector ecosystem spanning animation, film, music, content creation, and theater; secured funding and strategic partnerships; aligned
with the General Entertainment Authority and the Ministry of Culture; and delivered 10+ animation series and 25+ theatrical productions
nationwide (Phase 1)

مجال الشركة:
تخطيط المشاريع والبناء

Sales & Marketing

يونيو 2014 - مايو 2026

AMWAY

ألاباما، الولايات المتحدة

يونيو 2014 - مايو 2026

• Surpassed sales targets by implementing effective marketing strategies across
10 locations, driving profitability, and supporting sales team development

مجال الشركة:
السلع الاستهلاكية سريعة التداول

Project Execution Chief Specialist

يناير 2023 - يناير 2025

Quality of Life Program vision2030

الرياض، المملكة العربية السعودية

يناير 2023 - يناير 2025

• Led cross-ministry national campaigns (Health, Education, Media, Interior, Foreign Affairs), delivering 100% of targeted reductions in
drug use and crime-rate indices within 18 months, enabling rehabilitation and wellness initiatives aligned to Vision 2030 KPIs
• Partnered with UNDP and UN‑Habitat to develop a Quality-of-Life International Index, aligning national KPIs with global frameworks and
strengthening benchmarking/positioning
• Established a cross-government steering committee and managed Atkins to develop investment business cases for monetizing
underutilized assets via IDMS-enabled digital transformation; activated 100+ facilities in Year 1 and scaled to ~1, 000 assets, improving
expenditure efficiency
• Initiated the National Expatriate Strategy and directed a ~SAR 0.5B cross-government portfolio, aligning HR, Sports, Media, and General
Entertainment Authority (GEA) to deliver four strategic initiatives improving the Expatriate Satisfaction Index

مجال الشركة:
تخطيط المشاريع والبناء

Project Execution Senior Specialist

يناير 2020 - يناير 2023

Quality of Life Program vision2030

الرياض، المملكة العربية السعودية

يناير 2020 - يناير 2023

• Directed Visit Saudiglobal campaigns and supported digital transformation of tourist-visa facilitation, accelerating inflows and exceeding
targets aligned to Vision 2030
• Led development and rollout of multi-use clubs across 200 school campuses with Education/Culture/Sports, improving student wellbeing
and extracurricular engagement against global benchmarks

مجال الشركة:
السياحة والمتاحف والمرافق الثقافية

Marketing & Communications Senior Officer

يناير 2018 - يناير 2020

Quality of Life Program vision2030

الرياض، المملكة العربية السعودية

يناير 2018 - يناير 2020

• Co-developed the QOL Program execution strategy with BCG; facilitated 30+ workshops activating 170+ initiatives and establishing 44
performance indicators; secured the Saudi Council of Economic and Development Affairs (CEDA) approval for launch
• Managed execution strategy with Hill & Knowlton and 12 ministerial executive offices; secured alignment up to Royal Court approval and
delivered a launch event with 5, 000+ VIP global stakeholders successfully

مجال الشركة:
خدمات الاستشارات التجارية

Executive

يناير 2016 - يناير 2018

Gulf Taleed Commercial Services

ألاباما، الولايات المتحدة

يناير 2016 - يناير 2018

( Gulf Taleed Commercial Services ), Riyadh, K.S.A Jun 2016 / Jan 2018
Customer Engagement Executive (CEE)

• Managing large international agenesis accounts such as (Nestlé, Cartoon Network, and Leo Burnett).
• Leading a team of 10 supervisors who manages groups of 100 merchandisers operating at the market on a 24/7 basses. Which include (Trainings, market engagements, looking after sales and targets, interview new comers, coaching, and directing all plans and manpower to approaches on the market need.
• Ensuring budgeting of the markets campaigns throughout the year to reach the set revenue.
• Handling all of the logistics of the biggest two events (Ducati Corse, and Formula 1) which took place at Reem International Circuit, Riyadh Saud Arabia. Where 4000+ invitees joined both events.(2016 & 2017)
• Generating daily analysis reports to all international agencies to build the proper short and long-term implementation strategy.
• Looking after all, analytical sales, marketing campaigns, markets impacts, and warehouses availabilities, developing and managing new market approaches for new opportunities. While presenting reports to the large companies head management.
• Receiving market owners’ complaints by gathering relevant information, liaising with product consumers to provide the appropriate resolution to the market as a whole.

مجال الشركة:
البناء والتشييد
الدور الوظيفي:
المبيعات

Consumer Engagement Executive (CEE)

يناير 2016 - يناير 2018

GULF TALEED COMMERCIAL SERVICES

الرياض، المملكة العربية السعودية

يناير 2016 - يناير 2018

• Delivered end-to-end event logistics and stakeholder engagement for Ducati Corse and Formula 1 activations, supporting brand visibility
with 4, 000+ attendees
• Managed 10 supervisors and 100+ sales staff across key Nestle accounts, implementing international SOPs aligned with Ministry of
Commerce regulations; led on-ground market research and delivered board-level insights to drive market direction, maximize ROI, and
manage B2B/B2C risks

مجال الشركة:
التسويق

CEO Office Manager

نوفمبر 2015 - يناير 2016

UTURN

جدة، المملكة العربية السعودية

نوفمبر 2015 - يناير 2016

• Drove significant cost reductions and optimized inventory by importing
customized products for celebrity lines, while managing daily operations and
production coordination

مجال الشركة:
الإنتاج الإعلامي

President

يونيو 2015 - يناير 2016

UTURN Entertainmen

جدة، المملكة العربية السعودية

يونيو 2015 - يناير 2016

( UTURN Entertainment ), Jeddah, K.S.A Nov 2015 / May 2016
President and CEO Office Manager & Executive Assistant
• Handling all daily CEO office functions.
• Working with the Vice President on daily strategic operational plans.
• Coordinate all staff and projects activities with the departments to reach the same outcomes.
• Coordinating all department with quarterly KPI’s targets.
• I initiated some projects that increased the revenue of certain departments such as (volunteering program, unpaid social media marketing, and celebrities’ Web-product selling program.

مجال الشركة:
الترفيه
الدور الوظيفي:
الإدارة

Assistant Project Director

يناير 2011 - نوفمبر 2015

GULF CONSTRUCTION CONTRACTING ESTABLISHMENT

ألاباما، الولايات المتحدة

يناير 2011 - نوفمبر 2015

• Ensured seamless project coordination and remote stakeholder alignment,
optimizing overseas resource delivery and identifying new business
opportunities to maintain supply-demand balance

مجال الشركة:
البناء والتشييد

Assistant Project Director

يناير 2011 - نوفمبر 2015

GULF CONSTRUCTION CO.

ألاباما، الولايات المتحدة عن بُعد

يناير 2011 - نوفمبر 2015

• Managed remote coordination and stakeholder alignment to optimize overseas resource delivery; supported business continuity through
supply-demand balancing and opportunity identification

مجال الشركة:
البناء والتشييد

التعليم

University of North

مايو 2015

مايو 2015

بكالوريوس، Business Administration

الولايات المتحدة

المعدل التراكمي (نقاط): 3.8 من 4

المعدل التراكمي (نقاط): 3.8 من 4

- Bachelor Degree ( Business Administration ) - July - 2015 - Professional Management and Entrepreneurship certificate. University of North Alabama, USA INTERNSHIP & SUMMER - Retailer - at (Amway Cop. Florence, United State). - 2010 / 2015 - - Public Relation Officer - at (Saudi Autistic Society) - General Human Resources Manager Assistance - at (AL-Wattan Newspaper). - Executive Vice President (EVP) - at ( Art Office Cop. ), (Baba Farhan TV Show), Present 2018
عرض المرفق

UNIVERSITY OF NORTH ALABAMA

يناير 2015

يناير 2015

بكالوريوس، Entrepreneurship

الولايات المتحدة

UNIVERSITY OF NORTH ALABAMA (UNA)

يناير 2015

يناير 2015

بكالوريوس، Entrepreneurship

الولايات المتحدة

Skills

Public International Law
Expert
Public International Law
Expert
Social Enterprise
Expert
Social Enterprise
Expert
Advertising
Expert
Advertising
Expert
Entrepreneurship
Expert
Entrepreneurship
Expert
Project Management
Expert
Project Management
Expert
BUDGETING
Expert
BUDGETING
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
INVESTMENTS
Expert
INVESTMENTS
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
AGILE METHODOLOGY
Intermediate
AGILE METHODOLOGY
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING COMMUNICATIONS
Intermediate
MARKETING COMMUNICATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROGRAM MANAGEMENT
Intermediate
PROGRAM MANAGEMENT
Intermediate
PROJECT RISK MANAGEMENT
Intermediate
PROJECT RISK MANAGEMENT
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
Public International Law
Expert
Public International Law
Expert
Social Enterprise
Expert
Social Enterprise
Expert
Advertising
Expert
Advertising
Expert
Entrepreneurship
Expert
Entrepreneurship
Expert
Project Management
Expert
Project Management
Expert
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PROJECT STRUCTURING
Intermediate
PROJECT STRUCTURING
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOFTWARE DEVELOPMENT
Intermediate
SOFTWARE DEVELOPMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

العربية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

الشهادات
Integrating Strategy, Governance, Management & Leadership
Portfolio Management, Governance & PMO
Risk Management Professional (RMP) Course
PMP Course
Strategy Execution Certificate
Portfolio Project Management Professional
Strategy & Business Intelligence; PR & Corporate Communication; Financial Management in Hospitality
Finance & Accounting for Non‑Financial Managers
Leading Growth through Innovation & Technology
Integrating Strategy, Governance, Management & Leadership
PM-IT-002x: Portfolio Management, Governance & the PMO
Risk Management Professional (RMP) Course
Project Management Professional (PMP) Course
Strategy Execution Certificate
Portfolio Project Management Professional
Finance & Accounting for Non Financial Managers

الهوايات

  • Playing Musical Instruments
    orchestra