SULTAN NASSER

identifying and pursuing new business opportunities to drive company growth and revenue by building strategic partnerships, analyse market trends, and develop plans to expand into new markets.

Accomplishments:
- Streamlined business development processes, reducing the time taken from lead generation to contract signing, and improving the overall efficiency of the sales cycle.
- Identified and entered new markets or regions, leading to a measurable increase in market share and the introduction of products to untapped industries or geographic areas. (copper pipes region)

• Executing data-driven marketing strategies to increase brand awareness (RTCL), lead generation, and revenue growth.
• Conduct market research to identify trends, customer needs, and competitor activity within the valves, actuators, and building materials sector.
• Analyze customer data to segment the market and identify new business opportunities.
• Create compelling content and messaging tailored to the target audience, such as product brochures, case studies, and social media posts.
• Manage the company’s digital marketing efforts, including SEO, SEM, email marketing, and social media.
• Organize and participate in industry events, trade shows, and webinars to increase company’s visibility and network with potential clients.
• Coordinate with vendors, speakers, and other partners to ensure smooth event execution.
• Ensure consistent brand messaging and visual identity across all marketing channels and materials.
• Develop and maintain partnerships with influencers, suppliers, and other stakeholders to enhance brand reputation.
• Track and analyze the performance of marketing campaigns and initiatives to measure their effectiveness.
• Generate reports on key metrics like lead generation, conversion rates, and ROI to present to management.
• Support the sales team with the creation of presentations, proposals, and product information that align with marketing strategies.
• Assist in the development of promotional offers and pricing strategies to support sales efforts.

Accomplishments:
-Email Marketed to a specific database that resulted to more than 60 leads over 1 year, many of which has turned into client.
- Costing and price estimating was a part of our job. So, I requested the finance department to provide me with the previous costs’ data related to customs, insurance, freight and etc.. for the past year. By analyzing these figures, I improved the estimation process I was able to establish a target ratios and limits for the costs.
- Grasping the basics of the technical items and choosing the appropriate models accordingly for more than 120 different item types such as AIR VENT, AUTOMATIC CONTROL VALVE, BALL VALVE, CHECK VALVE, PRESSURE GAUGE, STRAINERS, TMV, VACUUM BREAKER during 1.5 months only.

Worked as a sales coordinator for pipes, flanges, and fittings supplier making submittals, quotations, pricing, making sales orders via SAP, following up with delivery to project sites & following up with local suppliers.

Accomplishments:
• Made an Excel built-in software using VBA that can automate the entire quotation process, stock checking, extracting reports, and quoting prices. Hence, increasing quotations and reports accuracy by 95% and slashing at least 3 hours of work daily.
• developed 2 tools using Qt Framework (C++) that can automatically compute the pipe price relative to their weights(schedule) & size & reverse price pipe prices & detect any variation or mispricing.

• Actively reach out to potential clients, including contractors, engineers, and project managers, to promote HVAC materials and solutions.
• Present product offerings, specifications, and benefits to engineers and contractors to secure their approval for project use.
• Work closely with the sales team, technical support, and logistics to ensure smooth product delivery and client satisfaction.
• Research and identify ongoing or upcoming construction projects where MEP items (mainly HVAC materials) are needed.

Items examples but not limited to are: -
 Pipe Hangers & Supports - Vibration Isolators - Fiberglass Insulations - Brand: AFICO (KSA)
 Elastomeric Rubber Insulations - Brand: ARMAFLEX & AEROFOAM
 Rockwool Insulations - Brand: SAUDI ROCKWOOL
 Flexible Ducts, Connectors & Other Accessories - Brand: AERODUCT & KEPCO
 Duct Tapes - Brand: ASPEN Duct Sealants & Adhesives - Brand: STARFIX
 Duct Flanges, Corners & G-Clamps and S.S Band & Clips - Brand: CRAYFLANGE & EASYFIX
 Aluminum Jacketing - Brand: PARAGON (UAE)