Consultant
OMNIA
Total years of experience :23 years, 3 Months
Formulating, implementing and monitoring of marketing and advertising strategy according to business strategy.
Brand/Product Marketing for new product launches, brand re-positioning, developing new market segments through targeted marketing campaigns.
Planning & implementation of Communications Strategy, Planning Media for Effective Reach and Implementation of Communication, Managing Relationships with Affiliates, Proposing & Delivering Promotions which support the Strategy, Writing Campaign Briefs, Handling Sponsorships and Events.
Business plans for creating job opportunities with Ministry of Industries Govt. of Pakistan & consultants of USAID
Plan, organize, manage and control business cycle plan for short and long term business strategy. Incorporating inputs from Marketing, Supply Chain, Finance and Operations to come up with a unified country business plan for the market.
Strategic Business Planning which included New Launches, Supply Chain Efficiencies, Sales and Distribution initiatives.
Prepared Rolling Forecast in lieu of business performance and market conditions.
Prepared monthly business commentaries highlighting volume performance, share of market movements and profitability.
Worked extensively on market presentations for senior leadership team for Regional and national
Working in distribution channel development on PMI standards.
Monitoring sales & evaluating brand trends of Brands. Planning promotions & trade development.
Identifying the gaps & directing the sales team to control the market trend for better growth
Merger & acquisition of Prime Commercial Bank of Pakistan
0423
Managing the liabilities sales & tele marketing team