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Sumair Babar Sheikh, Visual Merchandiser

Sumair Babar Sheikh

Visual Merchandiser·Intel Corporation

United Arab Emirates

Master's degree, Marketing & Finance

Work experience

Total years of experience: 15 years, 5 months

Visual Merchandiser

August 2019 - Present

Intel Corporation

Dubai, United Arab Emirates

August 2019 - Present

• Daily visits to assigned retail stores to maximize awareness and sales of company's products
• Collaborate closely with point of sales team to ensure optimal execution of Planograms
• Ensure all POS material is on place and adapted to store layout
• Update record of every change done in the merchandise display
• Deployment of merchandising material in new & existing stores e.g. IPOS, POSM, and Risers
• Enhancing sales of Intel based laptop by using merchandising technique
• Implementation of store layout as per retailer’s planogram
• Preparation of Retail Share of Market (RSM) and competition report (Twice in a month)
• Price Map updated report (Weekly)
• Store wise SKU record maintenance
• Train, Motivate and Coach Sale staff to frequently appear in Intel Retail Edge Program (IREP)
• Analyzing sales figures, customers reactions and market trends to anticipate product needs
• To present Intel products in an attractive way and to follow up on sales activities to ensure our good looks pay off

Company industry:
IT Services
Job role:
Management

Sales Executive (Out door Sales)

August 2016 - July 2019

Sharaf DG

Dubai, United Arab Emirates

August 2016 - July 2019

• Travel within sales territory to meet prospects and customers
• Conducting Sales Calls through face-to-face meetings with customers daily
• Build and maintain relationships with new and repeat customers
• Maintain records of all sales leads and/or customer accounts
• Educate customers on how products or services can benefit them financially and professionally
• Sell the company’s products or services to customers within your given territory
• Monitor the company’s industry competitors, new products, and market conditions to understand a customer's specific needs

• Responsible to achieve KPIs e.g. Sales Target Achievement, Extended Warranty and Accessories
• Incremental sales by using up selling techniques
• Educating and registering customers for DG privilege loyalty program
• Monitoring Target vs achievement on daily basis for all parameters
• Building positive image of Company

Company industry:
Retail & Wholesale
Job role:
Sales

Customer Sales Manager (FMCG)

April 2010 - October 2015

METRO-Habib Cash & Carry Pakistan

Lahore, Pakistan

April 2010 - October 2015

• Manage Territory Sales by achieving Monthly and Quarterly Targets
• Responsible to look after all Trade, HoReCa, Offices and Industries Customers in designated territory
• Permanent Journey Plan development and implementation
• Productivity of daily planned shops to be visited
• Responsible to achieve KPIs e.g. Sales Target Achievement, New Customer Development, Retention Rate etc
• Increasing average sales turnover per customer
• Incremental sales by adding the articles in the customer basket across the departments
• Represent a positive image to the Customers through in-depth understanding of the business, METRO selling skills, and excellent customer service
• Monitoring actual sales target v/s forecast.
• Establish the excellent relation with top customers, through direct contact and regular visit in the allocated territory. Ensure development of top customers in the territory
• Maintaining customer ledger so that smooth transaction can be ensured
• Execution of merchandising activities (POS, POP, Cabinets) and Trade Promotions as per SOP.

Company industry:
FMCG
Job role:
Sales

Education

The University of Lahore

December 2010

December 2010

Master's degree, Marketing & Finance

Pakistan

GPA (point): 3.53 out of 4

GPA (point): 3.53 out of 4

• Lahore Business School, University of Lahore confers upon 1st distinction award for academic excellence for the Fall Semester 2009

The University of Lahore

September 2008

September 2008

Bachelor's degree, HR Management

Pakistan

GPA (point): 3.23 out of 4

GPA (point): 3.23 out of 4

BBA (HONS)

Skills

Customer Insight
Expert
Customer Insight
Expert
Team Management
Expert
Team Management
Expert
Self directed
Expert
Self directed
Expert
Team oriented
Expert
Team oriented
Expert
Computer Vision
Expert
Computer Vision
Expert
MS Office
Expert
MS Office
Expert
Problem Solving Skills
Intermediate
Problem Solving Skills
Intermediate
Analytical Skills
Intermediate
Analytical Skills
Intermediate
Team Management
Expert
Team Management
Expert
B2B selling skills
Intermediate
B2B selling skills
Intermediate
Customer Insight
Expert
Customer Insight
Expert
Self directed
Expert
Self directed
Expert
Team oriented
Expert
Team oriented
Expert
Computer Vision
Expert
Computer Vision
Expert

Languages

English
Expert
Urdu
Expert
French
Beginner

Training and Certifications

Certifications
Certificate of Participation in LUMS Marketing Colloquium
LUMS
Nov 2009 - Nov 2009

Hobbies

  • Cricket, Hangout with friends