Marketing Executive
Naseba
Total years of experience :6 years, 3 Months
• Responsible for all marketing and communication activities for IT events and trainings.
• Responsible for using various marketing platforms like email marketing, social media marketing, digital marketing, website management, content creation and promotion.
• Managing multiple event websites, social media and other digital/print promotional materials.
• Planning, preparing, and scheduling email marketing campaigns, Google & LinkedIn ads
• Liaising with design & branding team and agencies for all marketing collateral including web and print.
• Managing database by working closely with internal crm team & sourcing database from external companies.
• Responsible for using various tools like Microsoft crm, Microsoft Dynamics, Adobe Dreamweaver, Adobe Premier & WordPress for reporting and marketing.
• Photographer for the company covering various trainings and summits through candid photography, videography and video interviews.
• Delivered 50% delegates booking through marketing generated leads.
Responsible for content management of client references, case studies & video testimonials
for WebSphere brand for worldwide region.
Responsible for running various marketing activities like handling video & case study
interviews of clients, running client reference lounge for client education and reference
enrollment, organizing the Cabana meeting for sellers and clients, running the business partner
acknowledgement campaign at the annual IBM WebSphere event ‘IMPACT’, held at Las
Vegas.
Promoting the client reference program and business partner acknowledgement program on
social media.
Gathering and writing content for references for further editing and publishing by the
publishing team.
Establishing & maintaining relation with clients, business partners and seller through various
platforms like IMPACT, IBM Champions program and Social media.
Responsible for creation of focused quality references which showcase IBM technologies
competency over its competitors.
Achievements
* Received Appreciation certificate for participation and successful implementation of Talent Flex project.
Oracle India Pvt. Ltd. 1 year
Business Development consultant - North America Dec 10 - Dec 11
Responsible for Systems Consulting (Servers & Storage).
Responsible for running Product specific Campaigns in the assigned territory by carrying the messaging
across the organizations through various touch points like social media, direct calls, emails and invitation to
events like webinars and virtual classrooms.
Responsible for identifying and generating new business along with Campaign execution through
prospecting, account management, territory planning and building mainly from Corporate, Emerging
markets, Higher Education and Health care accounts in U.S.A
Working closely with the marketing team for campaign development and campaign feedback.
Working along with the Product specialist’s team to provide the optimized solution based on customers
requirement.
Designing and implementing competent strategies to explore potential business avenues, penetrate new
accounts and expand the existing clientele.
Understanding the customer pain points in relation with their IT infrastructure.
Learn and maintain in depth knowledge of new product launched and latest technologies, competitors,
industry trends.
Presentations and demonstration of the product wherever it is required
Working in tune with the Field engineers and providing the required documentation for implementing the
hardware
Senior Care Executive
SPOC for Pan India operations for CDMA Complaints management.
Supervising the entire team of outsourced vendor in Service Ticket management Team.
Compliant Management - Ensuring proper and timely resolution and decreasing repeat complaints.
Vendor Management, productivity management, training, adequate closure measures.
Cross functional responsibility- Decreasing the number of complaints by resolving issues where various functions are involved & coordination among them from opening to closing of any complaint.
Handling escalated complaints like legal, nodal etc.
Ensuring high level of Customer satisfaction, Customer retention, customer calling - pain points.
Contact center management - Coordinating for complaints closures, Champ management, Customer touch point.
Critical analysis of complaints for devising standard procedures for complaint resolution.
Responsibilities also included reporting and analysis of Customer satisfaction and Complaint management data.
Senior Sales Executive
Handling a distributorship of a territory of 400 Mass Retail Outlets.
Managing the distributor sales team for CDMA offerings.
Responsible for increasing the active customer base of the territory.
Responsible for Below-the-line marketing activities and merchandizing activities in the territory.
Increasing the territory sales of all the products.
Handled a set of 30 Preferred Outlets of whole South Delhi Region.
Channel Partner Relationship Management.
Project: Research and Analysis of Printing Requirements and Decision Making for It in an MNC organization
Responsibilities
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