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SUMMERA HAFEEZ, Marketing Director

SUMMERA HAFEEZ

Marketing Director·McQueens Education Middle East

United Arab Emirates

Higher diploma, Accountancy

Work experience

Total years of experience: 18 years, 0 months

Marketing Director

June 2015 - Present

McQueens Education Middle East

Dubai, United Arab Emirates

June 2015 - Present

Key responsibilities included planning, developing and implementing strategies for business development and marketing; PR activities; marketing communications; liaising with business partners; writing proposals; presentations; building strong network of potential clients and suppliers; report to the Managing Director.

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

General Manager

July 2012 - May 2015

McQueens Education Middle East

Dubai, United Arab Emirates

July 2012 - May 2015

Key responsibilities included communication with the clients; business strategy direction; assigning accountabilities and monitoring; liaising with business partners; developing training products and writing proposals for F&B clients; Business development and marketing strategy and campaigns; allocating resources for the training and consultancy projects; reviewing progress; building company image by collaborating with customers, government, and employees; quality assurance; establishing personal networks; overall operations management of the institute; suppliers relations management; client relations management; report to the Managing Director,

Company industry:
Primary, Prep, & Secondary School
Job role:
Management

Editor, Newsletter

September 2010 - December 2014

City of London College

London, United Kingdom

September 2010 - December 2014

Started the newsletter INSPIRE for City of London College, UK from the name, concept and creation.

Created and gathered the content for the newsletter for the quarterly publishing.

Arranging the social activities for the students.

Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Marketing Consultant

June 2008 - July 2012

Freelance

London, United Kingdom

June 2008 - July 2012

As self employed independent marketing consultant, my work included providing full service marketing support to clients in Pakistan, UAE and UK; including developing corporate identity, brochures, web sites, presentations, PR campaigns, event management, marketing plans, Making cashflows and income statement projections for businesses, risk minimisation plans, business plans for small businesses.

Company industry:
Marketing
Job role:
Marketing and PR

Education

City of London College, London, UK

December 2012

December 2012

Higher diploma, Accountancy

United Kingdom

ACCA - London, UK. 10 papers passed in first attempt.
View attachment

Quaid-e-Azam University, Islamabad

February 2007

February 2007

Master's degree, Defence & Strategic Studies

Pakistan

Punjab University

May 2003

May 2003

Bachelor's degree, Economics, Statistics

Pakistan

Skills

Financial projections
Intermediate
Financial projections
Intermediate
Business Development
Expert
Business Development
Expert
Communications skills
Expert
Communications skills
Expert
Business Proposal Writing
Expert
Business Proposal Writing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Marketing
Expert
Marketing
Expert
Presentation skills
Expert
Presentation skills
Expert
English language communications
Expert
English language communications
Expert
English copywriting
Expert
English copywriting
Expert

Languages

English
Expert
Urdu
Expert

Training and Certifications

Certifications
Certificate of Acheivement, Management Accounting, ACCA, UK
Jan 2011

Training
Diploma in English Language
National Institute of Modern Languages, Islamabad
Jan 2004

Hobbies

  • Painting, traveling, cooking