Sunny Babu Chellem, Social Media Specialist

Sunny Babu Chellem

Social Media Specialist

Kaye and Co

Location
United Arab Emirates - Abu Dhabi
Education
Bachelor's degree, Computer Science and Engineering
Experience
7 years, 7 Months

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Work Experience

Total years of experience :7 years, 7 Months

Social Media Specialist at Kaye and Co
  • United Arab Emirates - Dubai
  • My current job since June 2022

Description : As a key contributor at Kaye & Co, I played a pivotal role in content creation, focusing on lead generation for real estate brokers and spearheading campaigns for new developers in the dynamic UAE market.

My primary responsibilities included:
1) Content Creation: Developed and executed a robust content strategy to enhance brand visibility and engagement.
2) Crafted compelling narratives and visuals to showcase property listings, ensuring a captivating online presence.
3) Lead Generation for Real Estate Brokers: Implemented targeted lead generation strategies to connect with potential clients and nurture relationships with real estate brokers. Employed a multi-channel approach to maximize outreach and conversion.
4) Campaign Management for New Developers: Orchestrated impactful campaigns for new real estate developments, effectively communicating unique selling propositions and driving interest from prospective buyers. Collaborated with cross-functional teams to ensure seamless execution.
5) Market Analysis: Conducted thorough market analysis to identify emerging trends, preferences, and opportunities. Utilized findings to tailor content and campaigns for optimal impact.
My role at Kaye & Co not only contributed to the company's digital presence but also played a crucial part in the success of real estate brokers and the promotion of new developments in the competitive UAE real estate landscape.

Marketing Specialist at Health Road and Fun & Fit
  • United Arab Emirates - Dubai
  • January 2022 to May 2022

As a dedicated contributor to HealthRoad, I led comprehensive marketing initiatives that seamlessly blended paid and organic strategies, maximizing the brand's digital presence. My key
responsibilities encompassed:

1) Paid and Organic Marketing Strategies: Crafted and executed dynamic marketing strategies, integrating both paid and organic approaches to ensure a holistic and impactful online presence.
2) Search, Display, and Paid Social Advertising: Expertly managed search and display advertising campaigns, optimizing performance for maximum visibility. Additionally, orchestrated targeted paid social advertising to reach specific audiences and enhance engagement.
3) End-to-End Social Media Marketing: Spearheaded complete end-to-end social media marketing, from strategy development to content creation and performance analysis. Ensured a cohesive brand Representation across all social media platforms.
4) Ad-Campaigns for Lead Generation and Sales: Conceptualized and implemented successful ad-campaigns designed for lead generation and sales, contributing to the growth of the customer base and revenue streams.
5) Content Creation: Produced engaging and relevant content tailored for diverse social media platforms, fostering audience engagement and brand loyalty.
Website Building and CRM Handling: Played a hands-on role in website development and effectively managed Customer Relationship Management (CRM) systems, ensuring a seamless customer journey.

My tenure at HealthRoad and Fun&Fit was marked by a commitment to driving results through strategic marketing initiatives, a dynamic combination of paid and organic approaches, and a hands-on approach to content creation and customer relationship management.

Social Media Manager at TechieFriends
  • Canada - Toronto
  • December 2020 to April 2021

Contributed significantly to TechieFriends' success through a versatile role involving:

1) Social Media Management: Ensured a consistent and engaging brand presence.
2) Graphic Designing: Crafted visually compelling content.
3) Video Editing: Produced captivating visual narratives.
4) Backend Management: Ensured smooth digital operations.
5) Engagement: Fostered positive online interactions.
6) Promotion: Actively boosted TechieFriends' visibility.
7) Campaign Management: Executed targeted and impactful campaigns.
8) Website Management: Maintained an effective online hub.
My dynamic role played a crucial part in enhancing brand identity and fostering community engagement at TechieFriends.

Member Technical at Broadridge and CDK Global and Achala IT Solutions
  • India - Hyderabad
  • January 2015 to October 2019

My Tech roles across CDK Global India Pvt Ltd| Broadridge Financial Solutions|Achala IT Solutions | DEC 2015- OCT 2019

1) At CDK Global, I served as a KCML Developer in the DRIVE Project, contributing to the development and maintenance of a robust Dealer Management Solution (DMS), ensuring project efficiency.
2) At Broadridge Financial Solutions, my position as a Java Developer involved addressing complex financial challenges through projects like RPA Internal Application and Finance Pro, showcasing my expertise in Java development.
3) During my tenure at Achala IT Solutions as a Software Engineer, I successfully managed Java-developed applications for BMW projects within BMC Remedy Service Management, resolving issues and contributing to project success.

Education

Bachelor's degree, Computer Science and Engineering
  • at Internation Institute of Information Technologies
  • May 2014

Bachelor of Technology in Computer Science and Engineering | RGUKT IIITN | May 2010 – May 2014

Specialties & Skills

Technology
Social Media Marketing
Competitive Analysis
Strategic Marketing
Marketing
CUSTOMER RELATIONS
ORACLE DEVELOPER 2000
REQUIREMENTS
APPROACH
ARCHITECTURAL DESIGN
AUTOMATION
Graphic Designing
Digital Marketing
Video Editing

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert

Training and Certifications

Foundations of UX Designs (Certificate)
Date Attended:
March 2022

Hobbies

  • Badminton
    Zonal Level