Country Sales Manager
Nestle
مجموع سنوات الخبرة :17 years, 7 أشهر
Job Profile:
* Manage a team and distributors to deliver key business targets
* Define and execute country level commercial plans, delivering top and bottom line objectives
* Manage two distributors and key accounts by identifying opportunities, setting sales targets, managing delegated budget, and tracking performance through business reporting
Key achievements:
* Led the Out-Of-Home (OOH) business (only category with a positive growth for the year) to +8% Growth in 2013 in a highly challenging year for Nestlé in Bahrain
* Developed and implemented a direct sales operation for Coffee Beverage Solutions from a distributor model, driving growth from low single digits to 40%+ growth July 2014 onwards, setting
the stage for high growth for the next 3 years
Job Profile:
* Manage the Trade Marketing budget to activate consumers and lead them along the path to purchase in UAE and Oman
* Develop and execute promotional calendars annually with regional key accounts
* Equip sales team to bridge gaps utilizing promotions, sampling, combo deals, POSM and Menu placements
Key achievements:
* Developed and executed a cross promotion with Krispy Kreme for Kitkat® and Smarties® topped Mini Donuts across the UAE doubling volumes for the toppings range
* Implemented 50 perfect stores across the UAE market for coffee beverage solutions with key elements of POSM
Job Profile:
* Drive efficiency and return on investment by evaluating customer profitability for top key accounts including Carrefour and Lulu across the Middle East and recommend optimum use of trade spend
* Recommend effective utilization of Trade Marketing budget to key business managers based on analysis of the effectiveness and profitability of consumer promotions across all countries and categories in the Middle East
Key achievements:
* Created and rolled out a promotion evaluation template to all Marketing managers to consolidate and effectively analyze regional as well as local promotions
* Contributed positively to improve trade spend efficiency and investment in profitable accounts
Job Profile:
* Analyze and report sales related data to support cross functional decision makers across the Middle East
* Control and analyze Marketing Allocation and Expenditure in liaison with Countries, Sales Director, Channel Managers, Brand Managers and Marketing Heads
Key achievements:
* Developed integrated templates for driving the “One Number” concept for the Budgeting process for the next year