suraj sasani

Digital Marketing & Social Media
▸ Planned and executed social media campaigns across digital channels to build product awareness and drive user
engagement.
▸ Designed promotional creatives, reels, and short-form video content to support product launches and marketing pushes.
▸ Developed content strategies and editorial plans aligned with brand identity and growth objectives.
▸ Managed YouTube channels for 2 products, overseeing content planning, uploads, and channel growth.
▸ Tracked website and campaign performance using Google Analytics, turning traffic and audience insights into content and
marketing decisions.
▸ Monitored and optimized organic search visibility using Google Search Console, and ran paid campaigns via Google Ads
and Meta Ads to support product visibility and reach.
▸ Created and optimized SEO-friendly content for company website and product blog pages, improving organic search
visibility.
▸ Authored product-focused blog articles to support content marketing and user education across app categories.
App Store Optimization (ASO) & Organic Growth
▸ Managed ASO strategy on Google Play Store, optimizing metadata, titles, descriptions, and keyword targeting to improve
organic discoverability.
▸ Executed a 17-language Play Store localization project, expanding international reach across Asia, Europe, and North
America.
▸ Conducted ongoing keyword research and competitor benchmarking to maintain and improve organic ranking positions.
▸ Contributed to measurable growth in app installs and engagement metrics through organic acquisition initiatives.
Product Management & Strategy
▸ Supported end-to-end product lifecycle management for Android applications, from ideation and requirement gathering to
feature release and post-launch monitoring.
▸ Documented product requirements and partnered with development teams to translate business objectives into actionable
features, reducing sprint miscommunication.
▸ Conducted structured market research and competitor benchmarking to inform quarterly roadmap decisions.
▸ Participated in Agile sprint planning, feature prioritization workshops, and cross-functional release coordination.
AI-Assisted Marketing & Product Operations
▸ Leveraged AI tools (Claude, ChatGPT, Pollinations AI) for content generation, market research, competitive analysis, and
workflow automation.
▸ Explored AI-powered prototyping using no-code platforms (Lovable.dev), demonstrating applied AI product development
capability.
▸ Applied prompt engineering techniques to improve output quality for marketing content, product documentation, and user
stories.