Suzanne Saleh

Graduated from the Institute of Integrative Nutrition, New York, studied innovative coaching methods, practical lifestyle management techniques, and more than 100 dietary theories. As a

Tawjeeh is a new initiative licensed by the Ministry of Human Resources and emiratisation to promote awareness and orientation services related to employees and employers under the UAE labour Law. The centre will provide mandatory training programs to employees and employers offering guidance, educating, and training workers and employers on the provisions of the Labor Law.


•Direct the development of the Marketing, Sales and Business development strategies.
•Responsible for setting up the department; recruitment and organizing the team resources.
•Work closely with the centre manager to recruit all the centre staff and assign them to the appropriate available positions.
•Work closely with the ministry to ensure the launch of the centre, operations, guidelines are as required.
•Responsible for setting and achieving the revenue target of AED 16Million.
•Research and capitalize on different marketing opportunities to improve product marketability and profitability
•Develop field sales action plans and advertising to accomplish marketing and sales goals
•Attend various trade shows, seminars, conferences to promote and sell Tawjeeh Service Centre Services.
•Actively promote and market all Group’s products and Services.
•Devise and implement sales and marketing campaigns
•Collaborate with other managers and key employees in sales and marketing department to achieve important goals

Provide highly strategic and tactical leadership as Business

& Service Centres Dubai

Provide leadership and direction to 4 Customer Service Centres, comprising of a team of 30. Reporting to District Manager.
Key Accomplishments

•Drive business growth through aggressive business development initiatives that result in increased revenue growth.
•Plan and execute comprehensive sales, business development strategy to successfully ignite growth and profits.
•Consistently work to exceeding Sales, Service and Quality, monthly and yearly targets. Achieved sales revenue target as set and agreed with the Branch Manager.
•Grew the business in Millions in 1 year by promoting and selling Retail Banking Products (Personal Loans/Credit Cards )
•Provide team with guidance, motivation, and discipline to consistently achieve sales & customer satisfaction. Conduct regular meetings with staff to know their feedback.
•Developed and maintained positive and professional relationship with corporate clients.
•Revitalized and strengthened relationships with corporate clients in the territory covered, which accelerated revenue growth and improved, market position.
•Significantly improved profitability, customer service, and achieved the target as set by the Management. Maintained market share and business development by analyzing and cross check competitors’ activity.
•Generating high visibility for the Bank, reaffirming business relationships, to promote product and boost sales.
•Elevated Bank’s profile through out the business community and enhanced its relationship with major corporate clients.
•Monitor and ensure revenue budgets / targets are achieved. Perform periodic reports preparation against budgets / targets for submission.
•Joined the Bank in 1996 as Customer Service Representative and promoted as Remittance Representative in the year 1997 and elevated to the position of corporate service Representative in the year 1999. Appointed as Investment Advisor in the year 2000 and subsequently promoted in the year 2002 as Senior Customer Service Advisor in Personal Banking. Promoted as Premier Relationship Officer in the year 2004 and as Manager-Sales & Service Centres in the year 2005.