سيبيل AbouRahal-Jones

• My role is to develop the Marketing and Communications strategy, plan and budget for both the primary school (Manor Primary School) and secondary school (The English College) prior to their merger and after they have merged into a single all-through school from FS1 (3 years old) to Year 13 (18 years old).
• Branding: Create a new branding guideline. Rebrand and roll-out of the new corporate identity of the merged school.
• Graphic Design: Design all marketing collaterals (adverts, posters, flyers, parent handbook, student planner, student booklets)
• Marketing: Market the school to potential enrolment and generate leasds. Manage photo shoots and video shoots for the school. Market school events, exhibitions and open days. Cross market the school with other companies within the same holding.
• Digital Marketing: Develop the digital marketing strategy. Manage and create content for the website and the social media accounts (Facebook, Twitter, Instagram, YouTube), search engine optimisation (SEO), email shots (eDM) and digital advertising (MPU). Increase traffic, visitors and followers to the website and social media accounts.
• Communications: Manage the external communications plan (press releases and content creation for articles and blogs) as well as internal communications to staff and to parents.

• MarCom Strategy: Develop and implement the MEA region strategic integrated Marketing & Communications initiatives and manage the budget.
• Corporate Identity: guide and protector of corporate brand and ensure awareness of and adherence to the company’s brand and visual identity guidelines throughout the offices in the MEA region as well as the distributors and channel partners, and establish a consistent corporate image across all platforms.
• Branding and re-branding: build up new corporate branding and strengthening of mature brand and re-branding of existing brands and products
• Marketing a wide array of brands (20+ brands from USA, Europe, Scandinavia, and Asia-Pacific). Develop strategies for launches of new brands and products. Work with strategic channel partners on common Marketing & Communications activities to boost their sales.
• Internal communications: in charge of all internal communications in MEA, including the newsletter, the online portal, and announcements to staff.
• External communications: manage the external communications strategy and write copy for press releases, articles, editorials, factsheets, and case studies. Develop and maintain good working relations with the media and publications and arrange for media coverage. Brief PR agencies on building the media list, dispatch and monitoring Identify speaking opportunities and facilitate interviews.
• Digital marketing: Set a proactive and recurring e-marketing strategy and communicate with existing and potential customers on a regular basis via a CRM system.

• MarCom Strategy: Develop and implement the Middle East North Africa (MENA) region strategic integrated Marketing & Communications plan and manage the budget.
• Set and implement Key Performance Indicators (KPI’s) for MENA region Marketing & Communications.
• Corporate Identity and branding: Guide and protector of the corporate brand gatekeeper of the Visual Standards Guide, ensure awareness of and adherence to the company’s brand and visual identity guidelines throughout the offices in the MENA region, and establish and maintain consistent corporate image across all activities.
• Marketing the company through proposal submittals and awards (successfully won 3 awards).
• Internal communications: in charge of all internal communications in MENA, including announcements to staff and articles in the internal newsletter.
• External communications: manage the external communications strategy. Write company overviews, executive biographies, project descriptions/ case studies, services profile, press releases, articles, editorials. Brief PR agencies on building the media list, dispatch and monitoring. Build relation with media and publications and arrange for media coverage, articles, editorials, speaking engagements, and interviews.
• Digital marketing: Set a proactive and recurring e-marketing strategy and send e-newsletters to prospects and clients. Create social media accounts and manage them (Facebook, Twitter, LinkedIn, and YouTube). Update the corporate website with MENA news.
• Graphic Design: design marketing material, brochures, leaflets, advertisements.
• Corporate Social Responsibility (CSR): develop community outreach programs (with Injaz and personally prepare and gave courses to students).
• Role as an ISO internal auditor: Author of the Business Development Department’s ISO procedures. Team Leader of a team of a team of ISO internal auditors.

• Main Accounts included Medi (FCMG company), Medi Resto (FCMG company), and Downtown (publishing company).
• Corporate identity design for La Posta chain of restaurants, snacks, and delicatessen store. Design hotel directories, tourists’ guides, and shopping centers maps. Manage the design process from concept creation, design, research and tenders to execution, post-production and follow-up. Ensure consistent corporate branding throughout the different company’s outlets.
• Branding & re-branding concepts for corporate identities and all marketing collaterals.
• Digital Marketing for several restaurants in the downtown area: manage digital campaigns (website, email shots, sms alerts, hosting, domain names registration, and search engines optimization).
• Events management: manage launch campaigns, opening events, weddings, and corporate events.

March 2003 Administration Centrale de la Statistique - Lebanon
Train employees by giving courses of Photoshop, Illustrator and Quark Xpress

Les Fils de Georges Haddad - Lebanon (a holding that owns a movie distribution network, movie theaters, restaurants, clothing stores, and multimedia stores)
Position: Senior Graphic Designer
• Corporate identity and branding included the design of billboards for the movies of Circuit Empire, weekly Movie Guide, movie premieres and preview screenings events, Asia restaurant and Le Sushi bar restaurant openings event, FCUK store, and Top Ten multimedia stores .
• Re-branding: develop strategy for rebranding of existing brands and products.
• Digital marketing: design websites and CD’s.

Iguana Creative Multimedia - Lebanon (a multimedia company for graphic design and digital marketing)
Position: Senior Graphic Designer
• Corporate identity: create the whole corporate identity design, from concept creation, design, research and tenders to execution, post-production and follow-up.
• Branding and re-branding included the design of logos, visual guideline manuals, leaflets, brochures, magazines, posters/unipoles, newsletters, packaging, advertisement, and promotional items.
• Digital marketing: design websites and CD’s.