Marketing Coordinator
Liwa Trading Enterprises
Total years of experience :11 years, 9 Months
• Preparing & implementing marketing and advertising strategies, plans and objectives by assembling and analyzing data
• Developing and executing creative yearly marketing plan including digital and social strategies in accordance to brand’s standards
• Ensuring that all marketing and communications are consistent with principal’s strategic direction and brand guidelines
• Liaising and maintain strong relationship with brand principals, media & mall management
• Preparing marketing communications and collaterals in a timely manner with high accuracy while ensuring alignment and consistency with brand guidelines and local market.
• Development and implementation of product launches, promotional campaigns and special events
• Keeping promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Negotiating and liaising with suppliers on production of marketing collaterals
• Updating marketing collaterals and POS in-line with brand direction and guidelines
• Monitor, analyze and prepare post event/promotional campaign report presentations
• Producing timely and proper documentation of media coverage, reports
• Managing marketing expenses, monitor of keeping a track quotations, POS, invoices
• Arranging production, allocation and installation of all in-store POS
• Arranging seasonal orders of visual display changes as per guideline of each brand
• Maintaining, updating and improving customer databases
• Monitor marketing industry news, competitor activity and submit reports on emerging trends to management
• Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested.
• Social media coordination & execution for multiple platforms.
• Press release coordination with agencies, local media, newspapers & publishers.
• Preparing monthly/quarterly/early marketing reports
• Make sure e-marketing efforts and campaigns are aligned with brand’s direction and within local market
• Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts, preparing marketing and advertising strategies, plans and objectives
• Communication with the principals, mall management, third party companies and suppliers for marketing needs activations & promotions.
• Social media coordination & execution for multiple platforms - Facebook, Instagram & Twitter.
• Preparing marketing reports through research, analyzing and summarizing sales data.
• Managing and executing all events.
• Sourcing advertising opportunities and placing adverts in the local press, regional, national and specialist publications-or on the radio.
• Ensure the implementation for any new print media designs & marketing collaterals.
• Press release coordination with agencies, local media, newspapers & publishers.
• Suggest new ideas and thoughts that keep the customer’s engaged.
• Initiate & follow-up for all projects with creative & production team for execution.
• Store visits to check implementation of all Marketing collaterals.
• Reporting to principal companies & internally on monthly basis.
• Plans meetings and trade shows by identifying, assembling and coordinating requirements; establishing contacts; developing schedules and assignments.
• Processing & handling online e-commerce for Alsasouq.com & Souq.com
Sales & Marketing - Corporate Training & University Programs
• Responsible for sales & marketing of all training programs for corporate’s & universities across the country.
• Interface between client and company’s in house -technical and training delivery team.
• Developing and sustaining relationship with companies like Wipro, Tata Elxsi, Sasken, Delphi, BOSCH, Nokia, Safran and Free scale Semiconductor etc for their training requirements.
• Responsible for conducting workshops, faculty development programs, project & placement oriented programs at various engineering universities across the country.
• Responsible for bridging gap between academia and industry
• Responsible for maintaining relationship with principals, deans, placement officers, head of departments as well arranging meetings & conferences.
• Responsible for social media & online marketing & coordination
Accomplishments:
Secured order worth INR 2.5 million for a ‘Project Oriented Certification Program, To date this was the biggest order/revenue for university program in the history of Cranes Software International Limited.