Research Executive
Nielsen
مجموع سنوات الخبرة :15 years, 0 أشهر
• Provide comprehensive analytical support to clients - ensuring client satisfaction and positive business results.
• Working with assigned and prospective clients to achieve assigned revenue goals through maximized product sales and servicing
• Prepare and conduct market overview and issue based presentations and deliver product trainings to Nielsen’s clientele.
• Work with teams (both external and internal) from the stage of client briefing to the final stage of report writing and presentation of results.
• Effectively communicate with clients to negotiate existing and new business opportunities
• Analyse new business, retention & penetration trends, provide forecast & impact analysis.
• Monitor and evaluate business performance against KPIs’
• In depth track of competitor activities & their price fluctuations
• Composing business plans and market feasibility studies
• Ensuring a consistently high standard of all company presentations and literatures
• Maintaining accurate records of all pricing, sales and activity reports
• Creating, managing and analysing performance data and other information.
• Ensuring that capacity and capability of production are continually planned.
Communicating with target audiences and managing channel viewer relationships; through - Search Engine Marketing, Social Network Marketing, and using partner websites.
Liaising and networking with a range of stakeholders, e.g. clients, colleagues, suppliers and government organisations;
Sourcing advertising opportunities and organising press releases
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs;
Liaising with designers and printers;
Organising programme shoots;
Arranging for the effective distribution of marketing materials;
Maintaining and updating registered viewers databases;
Organising and attending events such as conferences, seminars, receptions and exhibitions;
Sourcing and securing sponsorship;
Conducting market research such as customer questionnaires and focus groups;
Monitoring competitor activity;
Supporting the Managing Director and the Project Manager.
Was awarded the Vice Chancellor's International Scholarship
Completed a 10,000 words Marketing Plan as part of the final degree project on Toyota's launch of its Prius - Hybrid Car into the UK).
Was awarded a full international scholarship for the 2 years course
CBSE Board