Asst. Manager - Business Development/Digital Marketing
Prime Move Technologies Co. L.L.C
Total years of experience :11 years, 5 Months
Identifying new sales leads for Digital Marketing.
Pitching products and/or services.
Maintaining fruitful relationships with existing customers.
Closing new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets.
Researching the needs of other companies and learning who makes decisions about purchasing.
Contacting potential clients via email or phone to establish rapport and set up meetings.
Planning and overseeing new marketing initiatives.
Attending conferences, meetings, and industry events.
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns.
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website.
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Designing, building and maintaining social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identifying trends and insights, and optimizing ads(Google & Social Media) performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborating with internal teams to create landing pages and optimize user experience.
Evaluating end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimising user funnels.
Collaborate with agencies and other vendor partners (Online and Offline).
Duties and Responsibilities:
• Managing & Implementing Digital Marketing strategies for websites to improve keyword rankings and build Brand awareness.
• Keyword Research, Competitor Analysis, Reporting and Analysis, landing page optimization, CPC and bid management & overall account strategy.
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.
• Monitoring the success of social media campaigns through media analytics, KPIs, and dashboards.
• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.
• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.
• Initiate and implement workflow suggestions in order to boost ROI.
• Work with the Product Development Department and give recommendations in order to improve the product and built - in services.
• Technical support (Email).
Achievements:
• Built team from the ground up and began to generate revenue within 6 months by providing SEO and digital marketing services to existing clients as well as other agencies.
• Established proprietary approaches to social media management, web analytics, mobile marketing and content marketing; designed compelling pitch presentation that converted 65% of existing agency clients to one or more of the new services.
• Achieved page 1 Google rankings for clients several websites within only 6 months and increased organic search traffic by an average of 270%.
• Drove 69% increase in online sales for client.
• Cut costs and improved productivity by introducing content management system.
• Created cohesive brand image, authored guidelines and redesigned all marketing collateral. Led 5-member team that implemented new brand across all aspects of the organisation.
• Branded searches increased 210% in the year following this initiative.
Responsibilities:
I have worked as a member of SEO team and was mostly involved in Keyword research and creation of Meta tags for product, category and sub category pages of the site.
Was also responsible for link building process which includes Directory submissions, SBM’s, Forums and creation of web 2.0 sites.
Apart from SEO works I used to manage product cost and distribution of products on different selling channels like Amazon, EBay and Rakuten.
Achievements:
• Increased sales by 100% by optimizing landing page of the website and creating promotional discounts on Amazon, EBay and Rakuten.
• Increased website traffic by 65% with the help of content marketing and Social Media.
• Created plan of action for link building which increased high authority links by 70%.
