Senior Marketing Manager
Shrink Wrapping House Group
Total years of experience :18 years, 4 Months
•Developing & Connecting to the new market routes for enhancing company’s business
•Connecting and providing new supplier sources globally for various segments using the long-term previous relations & market awareness
•Expanding the sales force by targeting & planning the right territories and having clear business strategies
•Adding new segments to the standard product lines & ensuring better profitable growth & chances of winning maximum projects and scope of works
•Close monitoring of sales activities & the team, assigning and implementing the required plans and training to ensure the quality of services and sustain an appropriate image in the market
•Handling major projects individually for all Ministries & Municipalities
•Managing the routine promotions along with the appropriate stock intake and movements with close monitoring the market trends & requirements.
► No.1 Turkish & European Manufacturer Branding ♦ MENA market Share domination Strategy ♦ Vendor Registrations “In all Govt. & Private Sectors”
Carry forwarding the same business exposure & multi task similar responsibilities as below last two previous experiences.
► Business Model Development ♦ Growth Strategy ♦ Product Road mapping
-The task in this role is to develop a sustainable Product Strategy for Sports and Landscape flooring solutions for the whole Al Sorayai Group.
-Implementing sales plans & supervising sales staff.
-Determines annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results.
-Establishes sales objectives by forecasting and developing annual sales forecast for regions, projecting expected sales volume and profit for existing and new developed segment of ASG products (Artificial Grass).
-Implements sales programs by developing field sales action plans (KSA & Gulf)
Curriculum Vitae
-Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
-Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
-Manage sales operational requirements by scheduling and assigning employees; following up on work results.
-Maintains sales staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results.
-Maintains professional and technical knowledge of the products.
-Contributes to team effort by accomplishing related results as needed.
► Bold Leadership ♦ Export Strategy ♦ Market Development ♦ Client Needs
GrassCo, a new investment by the Al Sorayai Group, manufacturer’s man-made fibers / artificial grass.
Through innovative strategic planning, leadership, deep understanding of client needs, product development, and strong sales management, GrassCo delivered impressive results in 2014.
►GrassCo captured 15% of the KSA market share alongside additional exports into the GCC and MENA regions.
-Leading the Local & Export Sales operations of this newly established brand - GrassCo /member of Al Sorayai Group - in the field of man-made fibres/artificial grass. In the first year of business a successful market share has been achieved in the MENA markets.
-Efficiently lead the operation in conformity with the quality objectives of ASG and key performance indicators.
-Attend all actions related to local operations and the principal.
-Maintain & ensure ASG business development on track and steered sales to grow and have a share in the market.
-Manage local sales team and coordinate sales and marketing actions with network.
-Ensure the compliance with all ASG policies, procedures, guidelines, work instructions and contractual obligations.
► Start-Up ♦ Strategic Partnerships ♦ KPI Development
-Leading 350 people of this newly established technology in fiber optics (FITB / FTTH) in the field of telecommunication.
-Conducting sites & project inspections.
-Providing the effective leadership that engaged staff, I drove ABANA to growth and increased Revenue.
-Designed the business plan and market entry strategy that enabled a successful launch.
-Providing the guidance and development of staff that steered company to profits.
-Implement Business Unit's market and organization strategies.
►Strategic Planning ♦ Turnaround Strategies ♦ Project Management
-At this time, Artificial Grass solutions were new to the flooring market in the Kingdom of Saudi Arabia. Under my Sales & Marketing leadership, Green Vision established the leading market position in the MENA region.
-Delivered the strategic planning and leadership that turned around Export Sales and marketing, increased operating profits, and discovering new potential segments for these new products.
►Strategic Planning ♦ Project Management ♦ Sales
- Follow-up customer visits and steered fleet sales to achieve target (Avis, Budget etc.) & review / track day-to-day reports to ensure growth on sales.
-Delegate and coordinate incoming development projects in the team.
-Manage and run the key account specialist team.
-Responsible on training, developing, assigning, scheduling, coaching, counselling, and disciplining the team.
-Achieves Key account channel operational objectives on contributing market information.
-Initiate recommendations for strategic plans and reviews; preparing and completing action plans