Syed Tabish

▪ Drive marketing and advertising for website across regions including US, UK, Middle East, Europe and Asian markets..
▪ Leverage Google Ads, Meta Ads, TikTok etc. to reach audiences across all platforms.
▪ Create strategy for different channels at regional levels to identify the best media mix for each region.
▪ Test different audiences across Meta and TikTok platforms to identify best audiences for each region.
▪ Launch multiple campaigns worldwide to support different jewellery collection launches
▪ Using GA4 and customized reports to measure channel performances and impact on website sales.

▪ Provide sales consultancy services, assisting clients with marketing strategies, product launches, and advertising.
▪ Successfully launch new business operations on Shopify websites and Amazon.
▪ Leverage AI tools such as Microsoft Designer, Pika labs, Ideogram, Runway, etc. to create brand content at low cost.
▪ Offer expert guidance on Amazon advertising strategies to optimize sales and drive business growth.
▪ Set up Google Ads and Google Merchant Centre for businesses to leverage Google’s advertising platforms

▪ Drive sales and marketing for 200+ SKUs on marketplaces in North America with 50% YoY growth across region.
▪ Weekly advertising and sales reporting to the CEO using custom dashboards, enabling data-driven decision-making.
▪ Plan, budget, and lead ROI driven 360 marketing strategy to grow awareness and sales across channels.
▪ Increase profit by 20% YoY by through performance analysis and optimising campaigns spend ad platforms.
▪ Achieved significant YoY revenue growth in email marketing by implementing a segmented and targeted email strategy.
▪ Developed and executed highly effective Facebook campaigns by utilizing customized audience targeting, resulting in improved campaign performance and engagement.
▪ Spearhead cross functional teams to launch marketing campaigns for EV and Smart Home Category to grow brand.
▪ Create storyboards and work with agencies to create multiple product videos for marketing and promotion.
▪ Conduct multiple A/B tests to create guidelines for best practices for content and creatives.
▪ Forecast sales and guide stock movement across warehouses and regions

Drive sales and operation for marketplaces and Shopify based ecommerce site in North America and EU markets
Create sales and marketing plans for product mix for different marketplaces and regions.
Manage annual advertising budget on search and display with focus on ROI and awareness.
Optimize Shopify website to increase conversion rate and improve end to end customer experience.
Lead strategic projects for new market initiatives and new market launch in Canada and Japan.
Set up SOPs and processes for daily sales operation across website and marketplaces.
Implement new 3PL service providers to improve shipping experience for customers and improve sales.
Oversee and guide inventory movement across regions for stock management.

Worked with Director of Ecommerce (APAC) to develop strategy to improve Fossil’s online presence.
Developed SEO and rank improvement best practices to improve ranking of brand website in Japan, Korea and AU.
Coordinated with regional marketing teams to identify areas of concern.
Generated the ideal user segment from user data for qualified leads and remarketing for brand websites.
KPI analysis of Google Analytics and Adobe Analytics data to identify areas of improvement on ecommerce platforms.

Develop a single suite web application to configure IBM products, one of the biggest IBM projects with worldwide team.
Delivered high quality mobile application to boost the sales of IBM Sellers by 15% in one quarter.
Added 5 new functionalities in the application to improve Seller’s experience.
Developed, designed and managed test plan and strategy.
Received Manager’s Choice Award for completing the System Test in record time and delivering 95% bug free application.
Negotiated with variety of teams across India, China, US, Mexico, France, Slovakia, etc. to solve requirement issues and database access.
Implemented Agile methodology for test plan execution and managing frequent requirement changes
Built, trained and led the test team of 8 members from India and China for Mobile and Web Application