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Syed Tabish, Senior Digital Marketing Manager

Syed Tabish

Senior Digital Marketing Manager·APM Monaco

Hong Kong

Master's degree, Business Administration

Work experience

Total years of experience: 13 years, 6 months

Senior Digital Marketing Manager

May 2024 - Present

APM Monaco

Hong Kong, Hong Kong

May 2024 - Present

▪ Drive marketing and advertising for website across regions including US, UK, Middle East, Europe and Asian markets..
▪ Leverage Google Ads, Meta Ads, TikTok etc. to reach audiences across all platforms.
▪ Create strategy for different channels at regional levels to identify the best media mix for each region.
▪ Test different audiences across Meta and TikTok platforms to identify best audiences for each region.
▪ Launch multiple campaigns worldwide to support different jewellery collection launches
▪ Using GA4 and customized reports to measure channel performances and impact on website sales.

Company industry:
Jewelry & Gold
Job role:
Marketing and PR

Ecommerce Consultant

November 2023 - April 2024

Agency

Hong Kong, Hong Kong

November 2023 - April 2024

▪ Provide sales consultancy services, assisting clients with marketing strategies, product launches, and advertising.
▪ Successfully launch new business operations on Shopify websites and Amazon.
▪ Leverage AI tools such as Microsoft Designer, Pika labs, Ideogram, Runway, etc. to create brand content at low cost.
▪ Offer expert guidance on Amazon advertising strategies to optimize sales and drive business growth.
▪ Set up Google Ads and Google Merchant Centre for businesses to leverage Google’s advertising platforms

Company industry:
Consumer Electronics
Job role:
Marketing and PR

Ecommerce Manager

April 2021 - October 2023

Lectron EV

Hong Kong, Hong Kong

April 2021 - October 2023

▪ Drive sales and marketing for 200+ SKUs on marketplaces in North America with 50% YoY growth across region.
▪ Weekly advertising and sales reporting to the CEO using custom dashboards, enabling data-driven decision-making.
▪ Plan, budget, and lead ROI driven 360 marketing strategy to grow awareness and sales across channels.
▪ Increase profit by 20% YoY by through performance analysis and optimising campaigns spend ad platforms.
▪ Achieved significant YoY revenue growth in email marketing by implementing a segmented and targeted email strategy.
▪ Developed and executed highly effective Facebook campaigns by utilizing customized audience targeting, resulting in improved campaign performance and engagement.
▪ Spearhead cross functional teams to launch marketing campaigns for EV and Smart Home Category to grow brand.
▪ Create storyboards and work with agencies to create multiple product videos for marketing and promotion.
▪ Conduct multiple A/B tests to create guidelines for best practices for content and creatives.
▪ Forecast sales and guide stock movement across warehouses and regions

Company industry:
Internet & E-commerce
Job role:
Accounting and Auditing

Ecommerce Manager

January 2018 - March 2021

Nixplay

Hong Kong, Hong Kong

January 2018 - March 2021

Drive sales and operation for marketplaces and Shopify based ecommerce site in North America and EU markets
Create sales and marketing plans for product mix for different marketplaces and regions.
Manage annual advertising budget on search and display with focus on ROI and awareness.
Optimize Shopify website to increase conversion rate and improve end to end customer experience.
Lead strategic projects for new market initiatives and new market launch in Canada and Japan.
Set up SOPs and processes for daily sales operation across website and marketplaces.
Implement new 3PL service providers to improve shipping experience for customers and improve sales.
Oversee and guide inventory movement across regions for stock management.

Company industry:
Consumer Electronics
Job role:
Sales

Digital Marketing Ecommerce (Internship)

July 2017 - December 2017

Fossil

Kowloon, Hong Kong

July 2017 - December 2017

Worked with Director of Ecommerce (APAC) to develop strategy to improve Fossil’s online presence.
Developed SEO and rank improvement best practices to improve ranking of brand website in Japan, Korea and AU.
Coordinated with regional marketing teams to identify areas of concern.
Generated the ideal user segment from user data for qualified leads and remarketing for brand websites.
KPI analysis of Google Analytics and Adobe Analytics data to identify areas of improvement on ecommerce platforms.

Company industry:
Watches & Luxury Goods
Job role:
Marketing and PR

IT Specialist

November 2011 - May 2016

Ibm - India

Bengaluru, India

November 2011 - May 2016

Develop a single suite web application to configure IBM products, one of the biggest IBM projects with worldwide team.
Delivered high quality mobile application to boost the sales of IBM Sellers by 15% in one quarter.
Added 5 new functionalities in the application to improve Seller’s experience.
Developed, designed and managed test plan and strategy.
Received Manager’s Choice Award for completing the System Test in record time and delivering 95% bug free application.
Negotiated with variety of teams across India, China, US, Mexico, France, Slovakia, etc. to solve requirement issues and database access.
Implemented Agile methodology for test plan execution and managing frequent requirement changes
Built, trained and led the test team of 8 members from India and China for Mobile and Web Application

Company industry:
IT Services
Job role:
Information Technology

Education

The Chinese University Of Hong Kong

August 2017

August 2017

Master's degree, Business Administration

Hong Kong

MBA in Marketing and Finance

Bharath University

May 2011

May 2011

Bachelor's degree, Computer Science

India

B.Tech Computer Science and Engineering
View attachment

Skills

Branding
Expert
Branding
Expert
Amazon
Expert
Amazon
Expert
Website Management
Expert
Website Management
Expert
Sales Online
Expert
Sales Online
Expert
Digital Marketing
Expert
Digital Marketing
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
ANALYTICAL SKILLS
Intermediate
ANALYTICAL SKILLS
Intermediate
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
Ecommerce Sales
Expert
Ecommerce Sales
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Data Analysis
Expert
Data Analysis
Expert
Social Media Advertising
Expert
Social Media Advertising
Expert
Facebook Ads
Expert
Facebook Ads
Expert
Instagram Ads
Expert
Instagram Ads
Expert
TikTok Ads
Expert
TikTok Ads
Expert
Google Ads
Expert
Google Ads
Expert
Google Analytics
Expert
Google Analytics
Expert

Languages

English
Expert
Hindi
Native Speaker
Korean
Intermediate
Chinese
Intermediate

Hobbies

  • Foreign Language Learning
    Korean - Can read and make conversations in Chinese - Intermediate level. Learning in progress.