Ecommerce Manager
Lectron EV
Total years of experience :10 years, 11 Months
Drive sales and operation for marketplaces and Shopify based ecommerce site in North America and EU markets
Create sales and marketing plans for product mix for different marketplaces and regions.
Manage annual advertising budget on search and display with focus on ROI and awareness.
Optimize Shopify website to increase conversion rate and improve end to end customer experience.
Lead strategic projects for new market initiatives and new market launch in Canada and Japan.
Set up SOPs and processes for daily sales operation across website and marketplaces.
Implement new 3PL service providers to improve shipping experience for customers and improve sales.
Oversee and guide inventory movement across regions for stock management.
Worked with Director of Ecommerce (APAC) to develop strategy to improve Fossil’s online presence.
Developed SEO and rank improvement best practices to improve ranking of brand website in Japan, Korea and AU.
Coordinated with regional marketing teams to identify areas of concern.
Generated the ideal user segment from user data for qualified leads and remarketing for brand websites.
KPI analysis of Google Analytics and Adobe Analytics data to identify areas of improvement on ecommerce platforms.
Develop a single suite web application to configure IBM products, one of the biggest IBM projects with worldwide team.
Delivered high quality mobile application to boost the sales of IBM Sellers by 15% in one quarter.
Added 5 new functionalities in the application to improve Seller’s experience.
Developed, designed and managed test plan and strategy.
Received Manager’s Choice Award for completing the System Test in record time and delivering 95% bug free application.
Negotiated with variety of teams across India, China, US, Mexico, France, Slovakia, etc. to solve requirement issues and database access.
Implemented Agile methodology for test plan execution and managing frequent requirement changes
Built, trained and led the test team of 8 members from India and China for Mobile and Web Application
MBA in Marketing and Finance
B.Tech Computer Science and Engineering