Shoeb Syed

Business Generation - India Feed

•Responsible to market air-time space and pitch in sponsorships for French Open, European Championship, Asia Cup, Bundesliga, Eredivise, WRC, ITTF, BWF, Nehru Cup, Copa Libertadores, International cricket in New Zealand & PGA Tour events.
•Liaise with media agencies to expand the channel’s potential in gaining media share from advertiser’s media spends.
•Servicing clients / agencies on media deliveries committed and ensuring the activity is executed properly with co-ordination amongst programming, scheduling & traffic team.
•Create, articulate & execute compelling value propositions around the sporting event to market the channel.

Operational Co-ordination

•Works in close synergy with the programming & marketing team in developing distinct advertising and promotional properties to clients looking out for a certain engagement & participation with viewers with their brand advertising. (Thailand Tee Off, Cox & Kings Golf Tours, TATA SAFARI Storme & Manza Update, Amul Bundesliga Updates & Top Goals of the week, etc.)
•Co-ordinate with the scheduling and traffic team in laying the order of the client’s commercial / infomercial TV airing schedule & works cohesively on the AFP scheduling strategies.
•Liaise with the legal team during contract negotiations with prospective advertisers.
•Monitor and prepare competitive & marketplace reports (TAM) in conjunction with the research team.



Online Media & New Initiatives

•Liaise with Tourism boards to create special advertorial segments around Golf and prime sporting events on the network, integrating destinations and promoting sports tourism (THAILAND TEE OFF Season 1 & 2).
•Conceive & pitch comprehensive activation plans for Golf Events / Golf Tours for corporate & alliance partners to collaborate and create a distinct IP.
•Maximizing revenue monetizing opportunities by covering advertiser’s funded on-ground events on television and merging events with relevant sports programming. (IBBF - World Body Building & Physique Sports Championship 2014, Hero Open Women’s - Indian Open 2013, Pre world Paragliding Championship 2013, Gujarat Cricket League, etc).
•Evaluating sport content from advertising revenue perspective and formulating reports to the management to study the potential revenue prospects to bid / retain the content. Properties worked on - FIFA World Cup 2014, BWF & BAI - Badminton Events, PGA Golf Events, BARCA TV, etc.
•Identified new platforms for mobile streaming & monetizing web platforms (cricket.nirvana.com)

Marketing & Sales - International

•Monetizing of the international feed of NEO Cricket across US, Canada & the Middle East markets.
•Working in tandem with the US counterparts & the Middle East concessionaires to manage and fill in ad-inventory space for LIVE sporting events & day time programming.
•Mapped advertisers & agencies buying Indian media inventory for their International media campaigns.
•Air-time sales of Neo Cricket’s overseas telecast rights with BCCI & ACC for the International cricket matches and cricket centric program on prime time viewing.
•Co-ordination with production & scheduling team to report logs, cue sheet and release order on severs to play spots on preferred time bands.
•Developing advertising propositions for contest / movie / brand / destination promotions with segments and vignettes created for clients to be distinct and innovative

SET ASIA International Network:

Marketing & Sales

•Sales & Marketing of media inventories for the international feed of SET ASIA, SET MAX & SAB TV across markets catering to niche audiences.
•Marketing channel's footprint & reach amongst advertisers as a most preferred sub-continent channel for communicating with NRI's / PIO's in Middle East, US, Europe, Africa & South Asian markets, for up-scaling their business volumes or for launching new products/service in this markets.
•Develop advertisement propositions from the available media properties On Air & as well as on Ground for clients targeting the NRI / NRE audience group.

Business Development

•Identifying & meeting media agencies handling international clients to liaison with client's reference point at higher frequency.
•Prospecting & developing clients from varied verticals with the support of media agencies & competitor's reports for augmenting business opportunities


2) Primetime OOH:

Client Servicing & Business Development
•Servicing existing clients & prospecting for newer one from the West region for regular movement of business opportunities.
•Understanding the media brief and providing innovative ideas, concepts & strategies to clients for their promotional activities in BTL & ATL media spanning all relevant media options catering their target audience.

Achievements:
•Executed outdoor campaign activations of Tata Housing for their affordable & luxurious projects.
•PRIVE - Lonavala

Client / Agency Servicing & Development

• Persuading clients with readership figures to allocate their ad-spends in DNA’s advertising inventories in their Media Plan through effective use of Indian Readership Survey.
• Prospect for new potential clients from Infrastructure, Consumer Durables & IT business vertical to offer varied Advertising platforms.
• Sales of online advertisement inventories like Home Page Logos, Online Banners, per clicks, etc to clients like Godrej Appliances, Siemens, Bluestar, Bajaj Electricals, Zenith Computers, Essar Steel etc, Worked with these clients for their print campaigns also.
• Ensuring alliances with ad agencies & maintaining a rapport to increase the volume share of their client’s print led activities on DNA’s advertising platform.
• Identify and maintain print / online media deals with clients / agencies through customized offerings & package deals with inclusion of the supporting & special supplements. (DNA Money, DNA After Hrs, dnaindia.com, DNA Ya, Me magazine etc.)






Marketing Co-ordination

• Evaluate client needs and work with internal marketing resources to develop appropriate solutions to retain and grow revenues by offering innovative marketing and promotion tools like running contest initiatives, sms campaigns, gift merchandising, coupons distribution, etc for advertisers.

Business Development
• Acquire companies of all segments for significant business revenue by selling Timesjobs.com recruitment services & Print media space solutions in TIMES Ascent, Mumbai Mirror - Your CV & Global Jobs for branding & recruitment related advertisements.
• Sales of Online advertisement properties like Home Page Logos, Name Links, Top Banners, Shoshkeles, per clicks, etc to new & existing clients.

Event Organizing & Co-ordination
• Organizing Exclusive On-ground Job Fair, Virtual Job Fair, Reversal Job Fair with an effective promotion (Newspaper, Radio, Hoardings, etc) as per the client’s requirement and budget.

Customer Servicing & PR
• Initiate and develop a strong relationship with companies across levels to service them for their recruitment needs at all levels.
• Manage growth of new business by transitioning them to be loyal customers of Timesjobs.com & the other media platforms by effectively servicing them on their requirements.

Achievements:
• Closed multiple deals throughout the year with an average of 8 new client bookings a month.
• Generated increase in revenues of quarterly targets in Q2 & Q3 respectively, contributed in the successive 1st place rankings for the Mumbai - Zone.
• Honored as a best sales performer in the month of Sep’ 07 from Mumbai - zone.

•Sales of Online advertisement properties like Home Page Logos, Name Links, Top Banners, Shoshkeles, per clicks, etc to new & existing clients.

Event Organizing & Co-ordination
•Organizing Exclusive On-ground Job Fair, Virtual Job Fair, Reversal Job Fair with an effective promotion (Newspaper, Radio, Hoardings, etc) as per the client’s requirement and budget.

Customer Servicing & PR
•Initiate and develop a strong relationship with companies across levels to service them for their recruitment needs at all levels.
•Manage growth of new business by transitioning them to be loyal customers of Timesjobs.com & the other media platforms by effectively servicing them on their requirements.

Achievements:
•Closed multiple deals throughout the year with an average of 8 new client bookings a month.
•Generated increase in revenues of quarterly targets in Q2 & Q3 respectively, contributed in the successive 1st place rankings for the Mumbai - Zone.
•Honored as a best sales performer in the month of Sep’ 07 from Mumbai - zone

Market Research & Sales
•Conducted market research surveys for assessing readership patterns & habits of newspaper readers.
•Formulated & presented reports to the administrators with recommendations for further activities.
•Supported & closed individual deals in the subscription drive before the launch.
•Ensured the collections on time after bookings.