Syed Zeeshan Pervez

Leading the transformation/IPO of JW Holdings - one of the largest conglomerate of businesses across Pakistan,
KSA and UAE markets (20 Companies, 14 JVs, USD 1 Bio+ Turnover) as Group Chief Financial Officer. 20 Active New Venture projects, 2 projects implemented (USD 200 mn+ value), 5 active transformation projects (unblock USD 50 Mio+ value). The group comprises of various verticals including Retail, Consumer Electronics, Automobile, Home Textiles.

• Built IPO roadmap, aligning governance & investor readiness.
• Negotiated $150M+ bank facilities, optimizing capital structure.
• Implemented RPA & AI finance tools, cutting manual work 60%, improving forecasting accuracy
30%, reducing receivables 18%.
• Led Oracle Cloud ERP upgrade, integrating finance & operations GCC-wide.

• Secured $30M+ trade financing, boosting liquidity by 18%.
• Established SOCPA/IFRS compliance reporting, strengthening JV trust.

Maersk is the global leader in logistics industry. Headquartered in Copenhagen, Denmark, the company has a revenue of US$ 40 bio, operates in 130 countries and employs roughly 76, 000 people.
Enhanced business partnering to deliver +20% growth in GP/EBITDA through revenue/cost optimization, surcharges benchmarking, capex initiatives, SGA optimization
Led ‘Best in Class’ working capital in WCA region, 95% controls effectiveness
Secured State Bank’s approval through for two pending remittances cases - potential unlock of ~ US $ 21 M
Implemented competency profiling and development of team with robust succession planning framework

• Delivered +20% EBITDA growth, optimized working capital ($50M freed).
• Achieved zero audit findings via >95% compliance effectiveness.
• Recovered $21M pending remittances from State Bank.

Set up a corporate training venture with the vision of collaborating with leading multinationals to act as business advisor and consultant to remove growth barriers
Collaborated with Pepsi-Cola to devise commercial finance framework for their sales teams and operations

Coca-Cola Pakistan \[CCBPL\], a subsidiary of Coca-Cola Icecek, with 300+ mio unit cases volume and PKR 100+ bio revenue. Coca-Cola Icecek is a Turkey based anchor bottler, ranked 6th in the world in Coca-Cola System world-wide with operations covering 10 countries with group volumes of over 1 bio unit cases. In Coca-Cola Pakistan, I held various middle and senior management roles in areas including business planning, operational finance, commercial finance and commercial operations.
Set up Sahiwal territory commercial operations which involved hiring of team, revamping distributor set-ups, retail outlets audit and route to market
Managed diverse geography panning over Kasur, Okara, Sahiwal and Vehari with total volume of 23.5 mio unit cases, 44 distributors, + 30 K retail outlets universe
Successfully closed 2016 with volume of 23.5 mio unit cases, +15% growth

• Secured $100M+ CAPEX approvals for greenfield projects.
• Built finance team (10+) & introduced SKU profitability analytics boosting margins.
• Directed cost-reduction program, saving 12% costs while accelerating speed-to-market.

Led operational finance teams at Lahore and Islamabad territories, managing budgeting & planning, sales accounting, payables & receivables, fixed assets, inventory control, cash collection, route settlement and MIS systems

• Prepared annual budget for 2009, 2010 and 2011, which were successfully presented to Coca-Cola Bottler’s Investment Group \[BIG\] as well as new parent company Coca-Cola Icecek \[Coca-Cola Anchor Bottler for Turkey \[CCI\]\]
• Coordinated and consolidated Business Plan for 2009, 2010 and 2011 for seven territories \[6 Producing Locations + 1 Sales Point\]
• Championed the smooth transition of monthly and annual reporting requirements from US GAAP \[BIG\] to IFRS \[CCI\]
• Provided timely management reports including monthly financial reporting package and variance analysis to support senior management’s decision making at Local, Business Unit and Corporate Level, and within stipulated time and quality framework
• Supported new product developments and marketing by providing financial analysis of new product’s and shop keeping unit \[SKU\] viability including Energy Drinks, Juices and new Sparkling Beverages flavors
• Developed reporting framework and tools for the senior management to analyze the profitability of SKUs and brands
• Revamped “Request for Funds Authorization” procedure for capex items to improve control and quality of reporting
• Coordinate with Business Systems Group for automation of management reports and E-RFA process roll-out
• Managed relationships and transactions with Local Banks to successfully enhance borrowing facilities from PKR 8 to 12 Bio as well as to keep interest rate 100bps lower than market average
• Managed day to day L/C and trade transactions to facilitate key raw materials and capex procurement
• Enhanced the cash collection net and reduced the global cash float by 1 day
• Managed to place surplus funds at 50 bps above the market

• Structured $180M expansion financing, adding 6, 700 tons capacity.
• Achieved 30% cost savings through coal & plant optimization.