Sylvia Matei, Assistant Director Of Sales

Sylvia Matei

Assistant Director Of Sales

Hilton Kuwait Resort

Location
Kuwait
Education
Master's degree, Master of Financial and Accounting Management
Experience
20 years, 3 Months

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Work Experience

Total years of experience :20 years, 3 Months

Assistant Director Of Sales at Hilton Kuwait Resort
  • Kuwait
  • My current job since January 2010

Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel
• Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate
• Ensure training programs are conducted regularly and Company standards of performance are met. Give guidance and counsel staff toward improvement
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets
• Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Company programs
• Communicate both verbally and in writing to provide clear direction to the staff
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions
• Organize and/or attend scheduled sales department, executive committee, and related meetings
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management
• •

Assistant Director of Sales at Movenpick Hotel Kuwait
  • Kuwait - Al Kuwait
  • December 2008 to January 2010

• A strong understanding of overall hotel business practices
• Ability to study, analyze and interpret complex activities and information in order to improve new practices or develop new approaches to continue to increase revenues for hotel
• Capability to understand global markets that affect the business of the hotel
• Strong decision making skills and able to communicate persuasively through oral and written communication; communicating at all levels of potential guests
• Develops and implements business strategies for achieving individual and team sales goals
• Ability to effectively train and develop team members building bench strength for individuals to excel to next level
• Ability to work effectively in a team environment and take initiative
• Excellent organizational and analytical skills

Sales Manager at HIlton Kuwait Resort
  • Kuwait
  • October 2006 to December 2008

• Solicit and secure business for Hotel through a proactive, consultative sales approach and utilize Hotel's CAPTURE- sales process
• Obtain definite bookings, proactively contact customers, and create professional bids and proposals by actively using Hotel systems and marketing tools
• Utilize an understanding of costs associated with sales, including labor, commission and equipment outsourcing (ex. audio, visual, lighting, rigging, etc.) and work within established profitability guidelines
• Utilize current company software, systems marketing tools and standard documents
• Update software and implement new systems and tools as required by the company
• Implement and update Hotel marketing tools as needed and participate in marketing test groups when requested
• Cultivate and maintain relationships with key hotel personnel and meet client needs through attending client meetings, creating and maintaining organized show files and responding to client concerns, questions and problems
• Assist with reporting as necessary (monthly location reports, capture rate reporting, annual sales plan, property level account reporting, and ad-hoc requests)
• Provide operational support during shows, driving sales programs with team members and conduct training as needed.
• Project Manager for the Delphi System’s Installation
• From June 2007 in charge with the PR and Marketing within Business Development Department & Communicate with media for different Press Conferences organized in the hotel, in the same time in charge with the hotel marketing (press release, adds, website updates etc)

Sales Manager at Mövenpick Hotel, Kuwait
  • Kuwait
  • November 2005 to September 2006

• • Promoting the hotel on the local market & evaluating customer needs, organizing events and accommodation for the guests / groups
• Achieving targeting budgets and maximizing revenue
• Creating and updating the data base for potential clients, arranging monthly revenue reports
• Integration and use of Yield Management in daily sales & implementation of targets
• Support the DOS in tasks such as job interviews, appointment, Team Member training, assessment of performance, induction training, consultation, if necessary, dismissals, in order to guarantee appropriate occupation of posts and productivity.
• Departmental trainee

Sales Executive at Mövenpick Hotel,
  • Kuwait
  • August 2004 to October 2005

• Handling Corporate accounts
• Finalizing contracts & organizing events
• Finding new accounts and build a hotel database

Ass. Sales Manager at Howard Johnson Grand Plaza Hotel
  • Romania
  • January 2004 to August 2004

• Utilize various media such as internet, software, college reference books and publications to research schools, programs and other vital information needed by student to facilitate the implementation of their degree plans.

Education

Master's degree, Master of Financial and Accounting Management
  • at Financial and Accounting Management, Spiru Haret University – Bucharest, Romania
  • June 2014

Master in Accounting

Diploma,
  • at The Chartered Institute of Marketing – UK
  • July 2011

Marketing Diploma

Bachelor's degree,
  • at University “Al. I. Cuza” (Academy of Police) – Romania
  • October 2000

Archivist Faculty

Specialties & Skills

Leadership
Leading Sales
Marketing Mix
 Maintained office momentum by utilizing good time management skills after staff reduction by 30%.

Languages

English
Expert
Arabic
Beginner

Training and Certifications

Leadership (Training)
Training Institute:
Pro Active Leadership Training
Date Attended:
September 2011