Digital Account Manager
Fortune Promoseven
Total years of experience :14 years, 3 Months
Manage client servicing responsibilities for the key account.
Handle social media channels and their strategy, along with line manager.
Handle client website updates and performance (speed, search engine optimization) with external agency.
Create monthly reports on digital assets and review with the client
Handle digital/online creative.
Liaise with client's advertising agency for planning and creative support on digital advertising campaigns.
Assist in business development, by contributing to idea generation and adding research numbers to pitches.
Developed online media plans and proposals.
Executed and managed online display and search campaigns.
Managed social media team and created social media content plans.
Created digital performance reports, covering website and social media.
Integral part of the first painting competition launched by Al Rajhi Bank online in 2011. Lead the project when the second online installment of the competition was launched in 2012.
Integral part of the new website development for American Express.
Managed the online competition for Al Rajhi Bank for creating user generated short films about their commitment to the bank.
Independently handling client servicing responsibilities for our clients American Express (KSA), Samba Financial Group, and Abisyara.com, a Finnish based online cars portal launched in KSA.
Managing project for Ace group of companies, to develop websites for their business.
Worked with Saatchi & Saatchi on creating an awareness campaign for water conservation, Our Water Our Life.
Assist in the development of campaigns and strategies for our clients; Al Rajhi Bank, American Express, Saudi Investment Bank.
Major projects:
• Al Rajhi Ladies Painting Competition 2011 & 2012
• Al Rajhi consumer assets campaign 2011 & 2012
• American Express online account management and media planning
• Abi Sayara launch (Finnish based website for car classifieds in KSA)
• “Our Water, Our Life” students competition for BMG Foundation
• Samba Dubai restaurant guide for mobile devices (first of its kind in the region)
Responsible for digital marketing campaign strategies for our prestigious clientele, including Unilever Pakistan and Pakistan Telecommunication Company Ltd. (PTCL).
Responsible for coordinating campaign designs and execution with client as well as internal departments.
Assisted in the Project Management Office, documenting campaign scopes as well as reporting technical incoherence with the concerned departments.
Major projects: Wall’s Cornetto Double Chocolate digital PR, Lux Style Awards 2010 digital PR and voting facility, Azme Alishan digital PR, Lux Beauty Oils digital PR, Lifebuoy Handwash social game - Germ Strike (first ever social game launched in Pakistan).
Final Dissertation (6 credit hours): Penetration of Digital Marketing in Pakistan, its current state and future outlook.
Internships: 1) Tapal Tea (Pvt.) Ltd. (Karachi, Pakistan) Department: Internal Audit: Service Quality Analysis Duration: Jul 2008 - Aug 2008 ▪ Responsible for gathering and recording quality related complaints from different distributors and sales representatives ▪ Assisted in the complaint analysis and problem identification ▪ Responsible for coordinating with Service Quality Analysis functions in the North region ▪ Responsible for preparing presentation on Service Quality. 2) Siemens (Pakistan) Engg. Co. Ltd. (Karachi, Pakistan) Business Unit: Switchboards Duration: Jun 2008 - Jul 2008 ▪ Orientation of department operations (Purchases, Stores, Sales, Finance) ▪ Studied the SOP manuals for each department ▪ Orientation to SAP software in the Stores and Finance department
