Total Years of Experience: 26 Years, 10 Months
January 2022
To Present
Traditional Trade Sales and Development channel Manager
at Unicharm
Location :
Egypt - Cairo
• Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Set short term Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
• Set Sales KPIs ex: Distribution, Productivity, Wastage & Target Achievement.
• Monitor operation execution to achieve sales plans.
• Direct all sales supporting tools and systems: Long term agreements, Commission system, and trade promotion.
• Control sales spending to achieve targets with less cost.
• Monitor market development and competition activities.
• Develop all Sales managers to maintain high efficiency of achievements.
• Hire, evaluate, promote and restructure sales force.
• Manage, direct; motivate sales force to achieve sales planned targets.
• Recommends, approve training and development programs for sales force in coordination
• with Human resources Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Set Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
• Set short term Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
• Set Sales KPIs ex: Distribution, Productivity, Wastage & Target Achievement.
• Monitor operation execution to achieve sales plans.
• Direct all sales supporting tools and systems: Long term agreements, Commission system, and trade promotion.
• Control sales spending to achieve targets with less cost.
• Monitor market development and competition activities.
• Develop all Sales managers to maintain high efficiency of achievements.
• Hire, evaluate, promote and restructure sales force.
• Manage, direct; motivate sales force to achieve sales planned targets.
• Recommends, approve training and development programs for sales force in coordination
• with Human resources Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Set Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
April 2019
To January 2022
Traditional Trade Sales and Development Unit Manager.
at Unicharm
Location :
Egypt - Cairo
• Manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Responsible for increase the retail direct sales team in Great Cairo
• Responsible for traditional Trade Marketing activities in the Egyptian Market
• Ensure effective hiring, orientation, training, development, and retention of sales.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• Increase sales force efficiency (Coaching & training)
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
• Responsible for setting the distribution targets for nationwide according to the directions of the company.
• Distribute the distribution targets on the agents according to the opportunities by each agent.
• Follow the distribution plan by each agent and taking appropriate action to correct when necessary.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Nationwide Sales team training.
• Follow up the competition and their plans in the market.
• Responsible for increase the retail direct sales team in Great Cairo
• Responsible for traditional Trade Marketing activities in the Egyptian Market
• Ensure effective hiring, orientation, training, development, and retention of sales.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• Increase sales force efficiency (Coaching & training)
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
• Responsible for setting the distribution targets for nationwide according to the directions of the company.
• Distribute the distribution targets on the agents according to the opportunities by each agent.
• Follow the distribution plan by each agent and taking appropriate action to correct when necessary.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Nationwide Sales team training.
• Follow up the competition and their plans in the market.
February 2018
To January 2019
Brand Sales Manager
at Unicharm Middle East & North Africa Hygienic Industries (Baby joy)
Location :
Egypt - Cairo
• Generating new business by leveraging existing relationship, prospecting, conducting market analyst
• Create and implement effective direct sales strategies with the top management and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• sis and launching campaigns.
• Activating distributors and agreements implementation with them to achieve the selling and distribution objectives required.
• Preparing new year's forecast, methods used to implement it, and how to make follow up on it.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Driving, and managing the entire sales process-targeting to top prospects, identifying client solutions, negotiating and closing.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Market management (stocks- competitive).
• Making sales events and projects to raise sales” volume.
• Create and implement effective direct sales strategies with the top management and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• sis and launching campaigns.
• Activating distributors and agreements implementation with them to achieve the selling and distribution objectives required.
• Preparing new year's forecast, methods used to implement it, and how to make follow up on it.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Driving, and managing the entire sales process-targeting to top prospects, identifying client solutions, negotiating and closing.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Market management (stocks- competitive).
• Making sales events and projects to raise sales” volume.
January 2015
To February 2018
Sales Development, trade marketing, distribution and training Manager
at Unicharm Middle East & North Africa Hygienic Industries (Baby joy)
Location :
Egypt - Cairo
• Responsible for creating a retail sector in Cairo and Giza by Managing 1 Unit Managers, 6 supervisors, 26 retail representatives .
• Responsible for traditional Trade Marketing activities in the Great Cairo.
• Ensure effective hiring, orientation, training, development, and retention of sales.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• Increase sales force efficiency (Coaching & training)
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
• Responsible for setting the distribution targets for nationwide according to the directions of the company.
• Distribute the distribution targets on the agents according to the opportunities by each agent.
• Follow the distribution plan by each agent and taking appropriate action to correct when necessary.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Nationwide Sales team training.
• Follow up the competition and their plans in the market.
• Responsible for traditional Trade Marketing activities in the Great Cairo.
• Ensure effective hiring, orientation, training, development, and retention of sales.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• Increase sales force efficiency (Coaching & training)
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
• Responsible for setting the distribution targets for nationwide according to the directions of the company.
• Distribute the distribution targets on the agents according to the opportunities by each agent.
• Follow the distribution plan by each agent and taking appropriate action to correct when necessary.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Nationwide Sales team training.
• Follow up the competition and their plans in the market.
September 2013
To January 2015
Great Cairo Sales Development Manager
at Unicharm Middle East & North Africa Hygienic Industries S.A.E
Location :
Egypt - Cairo
• Develops short-term sales strategy and leads implementation to achieve company's business targets.
• Achieving Volume and Value targets by Month, QR & Year.
• Conduct regular meetings for feedback on status of sales.
• Co-ordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts.
• Develop & execute trade marketing initiatives in coordination with the department head.
• Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities.
• Increasing business opportunities through various routes to market.
• Handling the entire sales team.
• Efficient stock management at the distributor and his branches.
• Establish and maintain good contact with the clients and maintain updated Customer details of the different areas.
• Travel to the branches of the distributor with the sales team regularly.
• Drive Numeric Distribution & Geographical Expansion by Establishing, maintaining and expanding the customer base.
• Ensure proper on-time implementation and execution of sales campaigns / promotional activities.
• Ensure proper implementation of company policy on financial and sales related matters.
• Training Coaching of Salesforce & Sales Supervisors.
• Achieving Volume and Value targets by Month, QR & Year.
• Conduct regular meetings for feedback on status of sales.
• Co-ordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts.
• Develop & execute trade marketing initiatives in coordination with the department head.
• Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities.
• Increasing business opportunities through various routes to market.
• Handling the entire sales team.
• Efficient stock management at the distributor and his branches.
• Establish and maintain good contact with the clients and maintain updated Customer details of the different areas.
• Travel to the branches of the distributor with the sales team regularly.
• Drive Numeric Distribution & Geographical Expansion by Establishing, maintaining and expanding the customer base.
• Ensure proper on-time implementation and execution of sales campaigns / promotional activities.
• Ensure proper implementation of company policy on financial and sales related matters.
• Training Coaching of Salesforce & Sales Supervisors.
January 2011
To August 2013
Qalubia Branch Manager( New Branch)
at Nestlé
Location :
Egypt - Cairo
• Managing 9 vans covering different trade channels (Retail-Supermarket- wholesale) covering 2520 stores in Qalubiya.
• Leading 26 persons representing different departments and assets valuing about 1, 1 million L.E.
• Developing and implementing plans to sell and grow our brands and win vs. competition in
The assigned territory.
• Carrying out distribution, shelving, display and pricing objectives.
• Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers.
• Conduct monthly and quarterly reviews of business with the sales team & management, report
Deviation and take corrective action if needed.
• Leading 26 persons representing different departments and assets valuing about 1, 1 million L.E.
• Developing and implementing plans to sell and grow our brands and win vs. competition in
The assigned territory.
• Carrying out distribution, shelving, display and pricing objectives.
• Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers.
• Conduct monthly and quarterly reviews of business with the sales team & management, report
Deviation and take corrective action if needed.
October 2009
To January 2011
Giza& Qalubia WS Unit Manager
at Nestlé
Location :
Egypt - Cairo
• Managing 4 vans & order taker covering wholesale) covering 755 stores in Giza and Qalubiya.
• Leading 10 persons representing different departments and assets valuing about 4 million L.E.
• Developing and implementing plans to sell and grow our brands and win vs. competition in
The assigned territory.
• Carrying out distribution, display and pricing objectives.
• Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers.
• Conduct monthly and quarterly reviews of business with the sales team & management, report
Deviation and take corrective action if needed.
• Leading 10 persons representing different departments and assets valuing about 4 million L.E.
• Developing and implementing plans to sell and grow our brands and win vs. competition in
The assigned territory.
• Carrying out distribution, display and pricing objectives.
• Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers.
• Conduct monthly and quarterly reviews of business with the sales team & management, report
Deviation and take corrective action if needed.
January 2009
To June 2009
Qassim Branch Manager
at El Wefag for trading and industries
Location :
Saudi Arabia - Buraidah
• Managing 10 vans covering all trade channels ( Retail - Supermarket - wholesale - Key accounts)
• Leading 17 persons among representing different departments, assets valuing about 2.1 million.
• Developing and implementing distribution, shelving, display and pricing objectives
• Achieving the listings objectives for the main branch and its subsidiaries according to the annual trade marketing plans.
• Manage receivables and trade inventory as per KPIs.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers
• Leading 17 persons among representing different departments, assets valuing about 2.1 million.
• Developing and implementing distribution, shelving, display and pricing objectives
• Achieving the listings objectives for the main branch and its subsidiaries according to the annual trade marketing plans.
• Manage receivables and trade inventory as per KPIs.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers
April 2008
To January 2009
Retail supervisor
at El Wefag for trading and industries
Location :
Saudi Arabia - Buraidah
• Achieve & implement display standards required by brand and s100% Visibility agreements implementation).
• Ensure effective use and management of POSM according to agreed guidelines; follow up on
Tracking tools implementation.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers.
• Ensure effective use and management of POSM according to agreed guidelines; follow up on
Tracking tools implementation.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers.
September 2006
To April 2008
Retail supervisor
at Henkel
Location :
Egypt - Cairo
• Achieve & implement display standards required by brand and s100% Visibility agreements implementation).
• Ensure effective use and management of POSM according to agreed guidelines; follow up on
Tracking tools implementation.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers.
• Ensure effective use and management of POSM according to agreed guidelines; follow up on
Tracking tools implementation.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers.
September 2002
To September 2006
Governmental Sector Sales Supervisor
at Henkel
Location :
Egypt - Cairo
• Cover all the governmental branches in all the. country (Retail - Supermarket - wholesale).
• Manpower performance, there were 2 salesmen, 1 merchandiser.
• Follow up the debts of government companies, as agreed in the contract.
• Plans with monthly supply companies.
• Training and direct the sales representatives.
• Follow up the agreed quotas shelves with outlets for government companies.
• Manpower performance, there were 2 salesmen, 1 merchandiser.
• Follow up the debts of government companies, as agreed in the contract.
• Plans with monthly supply companies.
• Training and direct the sales representatives.
• Follow up the agreed quotas shelves with outlets for government companies.
January 2001
To September 2002
Wholesale Sales Executive
at Henkel
Location :
Egypt - Cairo
• Responsible for a (WS customers) for:
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• Discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve.
• • Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive).
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• Discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve.
• • Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive).
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
January 2000
To January 2001
Retail Sales Executive
at Henkel
Location :
Egypt - Cairo
• Responsible for a (retail customers) for:
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve. .
• Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive)
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve. .
• Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive)
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
July 1998
To January 2000
Retail Sales Executive
at Henkel
Location :
Egypt - Asyut
• Responsible for a (retail customers) for:
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve. .
• Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive)
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve. .
• Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive)
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
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