Traditional Trade Sales and Development channel Manager
Unicharm
Total years of experience :25 years, 5 Months
• Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Set short term Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
• Set Sales KPIs ex: Distribution, Productivity, Wastage & Target Achievement.
• Monitor operation execution to achieve sales plans.
• Direct all sales supporting tools and systems: Long term agreements, Commission system, and trade promotion.
• Control sales spending to achieve targets with less cost.
• Monitor market development and competition activities.
• Develop all Sales managers to maintain high efficiency of achievements.
• Hire, evaluate, promote and restructure sales force.
• Manage, direct; motivate sales force to achieve sales planned targets.
• Recommends, approve training and development programs for sales force in coordination
• with Human resources Assignments Direct sales operation, decide on sales strategies, related activities and manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Set Sales strategies, decide on the best sales model and structure to enhance distribution, Customers development by channel and achieve efficiency.
• Manage Sales force to achieve Company sales plan, gross profit and cost vs. sales.
• Responsible for increase the retail direct sales team in Great Cairo
• Responsible for traditional Trade Marketing activities in the Egyptian Market
• Ensure effective hiring, orientation, training, development, and retention of sales.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• Increase sales force efficiency (Coaching & training)
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
• Responsible for setting the distribution targets for nationwide according to the directions of the company.
• Distribute the distribution targets on the agents according to the opportunities by each agent.
• Follow the distribution plan by each agent and taking appropriate action to correct when necessary.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Nationwide Sales team training.
• Follow up the competition and their plans in the market.
• Generating new business by leveraging existing relationship, prospecting, conducting market analyst
• Create and implement effective direct sales strategies with the top management and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• sis and launching campaigns.
• Activating distributors and agreements implementation with them to achieve the selling and distribution objectives required.
• Preparing new year's forecast, methods used to implement it, and how to make follow up on it.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Driving, and managing the entire sales process-targeting to top prospects, identifying client solutions, negotiating and closing.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Market management (stocks- competitive).
• Making sales events and projects to raise sales” volume.
• Responsible for creating a retail sector in Cairo and Giza by Managing 1 Unit Managers, 6 supervisors, 26 retail representatives .
• Responsible for traditional Trade Marketing activities in the Great Cairo.
• Ensure effective hiring, orientation, training, development, and retention of sales.
• Develop competencies and processes required to create an effective and efficient sales organization.
• Create and implement effective direct sales strategies and lead direct sales personnel toward achieving corporate sales and distribution objectives.
• Increase sales force efficiency (Coaching & training)
• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.
• Responsible for setting the distribution targets for nationwide according to the directions of the company.
• Distribute the distribution targets on the agents according to the opportunities by each agent.
• Follow the distribution plan by each agent and taking appropriate action to correct when necessary.
• Responsible for planning, coordinating and implementing marketing activities in traditional trade.
• Nationwide Sales team training.
• Follow up the competition and their plans in the market.
• Develops short-term sales strategy and leads implementation to achieve company's business targets.
• Achieving Volume and Value targets by Month, QR & Year.
• Conduct regular meetings for feedback on status of sales.
• Co-ordinate and implement sales targets set by the department head, prepare sales statistics and related forecasts.
• Develop & execute trade marketing initiatives in coordination with the department head.
• Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities.
• Increasing business opportunities through various routes to market.
• Handling the entire sales team.
• Efficient stock management at the distributor and his branches.
• Establish and maintain good contact with the clients and maintain updated Customer details of the different areas.
• Travel to the branches of the distributor with the sales team regularly.
• Drive Numeric Distribution & Geographical Expansion by Establishing, maintaining and expanding the customer base.
• Ensure proper on-time implementation and execution of sales campaigns / promotional activities.
• Ensure proper implementation of company policy on financial and sales related matters.
• Training Coaching of Salesforce & Sales Supervisors.
• Managing 9 vans covering different trade channels (Retail-Supermarket- wholesale) covering 2520 stores in Qalubiya.
• Leading 26 persons representing different departments and assets valuing about 1, 1 million L.E.
• Developing and implementing plans to sell and grow our brands and win vs. competition in
The assigned territory.
• Carrying out distribution, shelving, display and pricing objectives.
• Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers.
• Conduct monthly and quarterly reviews of business with the sales team & management, report
Deviation and take corrective action if needed.
• Managing 4 vans & order taker covering wholesale) covering 755 stores in Giza and Qalubiya.
• Leading 10 persons representing different departments and assets valuing about 4 million L.E.
• Developing and implementing plans to sell and grow our brands and win vs. competition in
The assigned territory.
• Carrying out distribution, display and pricing objectives.
• Accurately reporting and monitoring, on a timely basis, stores' results; and developing strong healthy relationships with your customers.
• Conduct monthly and quarterly reviews of business with the sales team & management, report
Deviation and take corrective action if needed.
• Managing 10 vans covering all trade channels ( Retail - Supermarket - wholesale - Key accounts)
• Leading 17 persons among representing different departments, assets valuing about 2.1 million.
• Developing and implementing distribution, shelving, display and pricing objectives
• Achieving the listings objectives for the main branch and its subsidiaries according to the annual trade marketing plans.
• Manage receivables and trade inventory as per KPIs.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers
• Achieve & implement display standards required by brand and s100% Visibility agreements implementation).
• Ensure effective use and management of POSM according to agreed guidelines; follow up on
Tracking tools implementation.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers.
• Achieve & implement display standards required by brand and s100% Visibility agreements implementation).
• Ensure effective use and management of POSM according to agreed guidelines; follow up on
Tracking tools implementation.
• Making monthly sales forecast for all Sku’s, Making forecast for new launched Sku’s and others that will have trade offers.
• Cover all the governmental branches in all the. country (Retail - Supermarket - wholesale).
• Manpower performance, there were 2 salesmen, 1 merchandiser.
• Follow up the debts of government companies, as agreed in the contract.
• Plans with monthly supply companies.
• Training and direct the sales representatives.
• Follow up the agreed quotas shelves with outlets for government companies.
• Responsible for a (WS customers) for:
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• Discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve.
• • Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive).
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
• Responsible for a (retail customers) for:
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve. .
• Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive)
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.
• Responsible for a (retail customers) for:
• Responsible for achieving the company goals in this section.
• Put the yearly sales plan Compatible with the objectives of the company &
• discuss it with my manager to reach an agreement and alternative plans.
• Initiate sales events and projects to achieve the goals of the plan and take approval for implementation.
• Work on the implementation of the plan to achieve. .
• Product distribution, Product volume, Product visibility, Product market share, Product coverage, Market management (stocks- competitive)
• Follow-up monthly with my manager my achieving to make sure it's going in the right track.
• Make annual yearly business review to make sure of achieving all my targets and their compatibility with the expectations of my own performance.