tala momani, Consortium Senior Manager

tala momani

Consortium Senior Manager

MERCY CORPS

Location
Jordan - Amman
Education
Diploma, General tour guide
Experience
18 years, 2 Months

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Work Experience

Total years of experience :18 years, 2 Months

Consortium Senior Manager at MERCY CORPS
  • Jordan - Amman
  • My current job since January 2020

Managing and leading the development of 3 years program in partnership with Wageningen University & Research (WUR), Advance Consulting and Agriterra. The programme aims to improve the income opportunities and longer-term resilience of smallholder farmers in Jordan with a series of complementary interventions to strengthen the broader horticulture sector. The program is implemented by consortium othe programme will conduct activities on three levels:
• Direct support to smallholder farmers to improve their production of high quality crops and business practices to effectively profit from them, and to strengthen their role within the horticulture value chain.
• Support to the broader value chain to improve efficiencies and overall performance and ensure there is a strong market to receive crops from the farmers.
• Support to the various sector organisations including Government of Jordan (GoJ) entities and other horticulture sector players to become effective facilitators and supporters of a thriving and sustainable horticulture sector, while simultaneously promoting private sector-led sector development.

Consultant – Researcher and Synthesis Report Developer at Proximaty
  • Türkiye - Gaziantep
  • April 2015 to April 2016

- Support Proximity in developing a review, assessment and monitoring reports for implemented humanitarian projects and development programs in Syria.
- Develop key assessment findings and synthesis reports based on data collected from surveys, observation reports, field researchers, Interviews, Focus Group Discussion, Documents, Observation Reports and other similar type of documents.

Consultant - Product Development and Marketing Training For Bird Watching Travel market at Royal Society for the Conservation of Nature
  • Jordan - Amman
  • March 2015 to October 2015

-Developed promotional booklet content and communication material for birdwatching. The material is developed to be used by tour operators and Jordan Tourism Board to increase awareness of Jordan as birdwatching destination with focus on featuring all the different unique and diverse birdwatching experiences in Jordan.
 Conducted a specialized birdwatching tourism training targeted to tour operators in Jordan

Consultant- Assessing the current business model for RSCN and produce recommended new product and e at USAID- Economic Growth Through Sustainable Tourism
  • Jordan - Amman
  • January 2015 to May 2015

-Assess the existing adventure-based experiences and activities offered by RSCN.
-Provide suggestions for improving and packaging these experiences in a way that will maximize local community involvement and benefit
-Provide suggestions for developing and packaging new adventure-based experiences and activities in the four mentioned nature reserves

Product Development&Destination Marketing Specialist at USAID- Economic Growth Through Sustainable Tourism Development
  • Jordan - Amman
  • June 2012 to December 2014

Responsible for implementing initiatives that lead to enhancing the visitor experience through the availability, diversity and improved quality of authentic tourism products and experiences rooted in Jordan’s culture. Implement initiatives designed to support Jordan’s tourism promotion capacity attract visitors from foreign markets, catalyze domestic tourism and market tourism products and assets. Work with private sector tour operators and other tourism companies and professionals to increase tourism growth and profitability. Implement initiatives that promote private sector investment in tourism and increased public-private collaboration in tourism management of publicly-owned tourism assets and attractions.
Collaborates with destination advisors, supervises the resident tourism development specialist and consulting resources to ensure achievement. Provides direction to consultants and subcontractors performs technical and managerial duties for the solicitation, evaluation, selection award, and disbursement of grants that may be, and ensures compliance with grants manual criteria and processes.

Co-founder and Marketing Manager at TERHAAL TRAVEL AND TOURISM
  • Jordan - Amman
  • August 2007 to December 2011

-Assisted in the feasibility study and the business plan
-Developed and maintained marketing strategies to meet Terhaal's objectives
-Promoted Terhaal's services and products to the local and international market
-Evaluated customer research, market conditions, sales data and implemented marketing plan alterations as needed Designed and customized adventure and cultural tourism packages
-Developed and administered Terhaal's marketing database which includes tour operators and prospect information, mailing list applications, etc.
-Canyoneering guide for the weekend trips
-Rambled and discovered some of Jordan's gorges and canyons in order to design adventure packages

Good Water Neighbors Regional Project Manager at FRIENDS OF EARTH MIDDLE EAST
  • Jordan - Amman
  • April 2003 to October 2007

 Created a group of youth volunteer water trustees in each community by gaining support from the local school, community groups and municipalities and educated/empowered them about their water realities and water.
 Invested in a public building, such as a school in each community, and transformed it into a water-wise model building .
 Coordinated public awareness strategy and produced campaign materials
 Organized several workshops on water-wise issues at the community and regional level, focusing on the potential role of relevant stakeholders
 Launched a public petition concerning a common cross border water problem that needs to be solved for each pair of neighboring communities
 Organized exchange of information and gathering of individuals from the neighboring communities, such as the water trustees, hydrology and planning professionals and decision-makers

Raising Awareness for the River Jordan’s Shared Heritage and Protection Project Manager at Friends of the Earth-Middle East
  • Jordan - Amman
  • February 2004 to March 2005

 Participated in producing concept document about the River Jordan basin
 Coordinated among project parties (Riparian Countries)
 Conducted zoning and environmental land use for River Jordan area  Organized International/ National Conferences
 Oversaw advocacy campaign for protection the River Jordan
 Collected relevant project data
 Conducted biodiversity research

Sustainable Tourism for the Gulf of Aqaba Project Coordinator’s Assistant at Friends of the Earth-Middle east
  • Jordan - Amman
  • October 2001 to November 2002

 Participated in conducting a study for Alternative Location for the airport terminal originally designed for the border area of Aqaba- Eilat
 Lobbied for the issue of a paragraph in the Municipal Bylaw of Aqaba Special Economic Zone Authority, banning the use of plastic bags with thickness less than 20 microns in order to protect the coral reefs and general environment
 Reviewed the Environmental Impact of the Fish-Cages in the Gulf of Aqaba
 Participated in Reviewing the EIA study for the Tala Bay Project in the Gulf of Aqaba  Supported the introduction of Clean-Up the World activities to the region, attracting thousands of participants, including the largest event ever to occur in Aqaba
 Conducted Beach/ Underwater clean-ups, educational activities for children, workshops with scuba diving centers, tourist-service providers and government officials
 Conducted workshops about sustainable tourism for fishermen

Education

Diploma, General tour guide
  • at Jordan Applied University
  • December 2009
Bachelor's degree, Environmental sciences
  • at Jordan University of Science and Technology
  • May 2004

Specialties & Skills

Community Development
Tourism development
Outdoor Recreation
Project Management
Destination Marketing
Experience in social work
Relationship building
Microsoft Office software & the Internet
Planning and project management
Background in sport and outdoor activities
Research and analytical skills
destination marketing
research

Languages

Arabic
Expert
English
Expert

Memberships

Toast Masters
  • general evaluator
  • January 2010
Jordan Sustainable Development Association
  • board member
  • May 2006
Jordan guides association
  • member
  • January 2008
Madaba Tourism Association
  • Board Member
  • January 2011

Training and Certifications

PROJECT MANAGEMENT FOR DEVELOPMENT (PMD PRO) (Certificate)
Date Attended:
April 2019

Hobbies

  • Social Enviromental Responsibility
    Successfully co-lead a national and social media advocacy campaign against building a Royal Military Collage in Berqesh Forests. http://ar.wikipedia.org/wiki/%D8%BA%D8%A7%D8%A8%D8%A7%D8%AA_%D8%A8%D8%B1%D9%82%D8%B4
  • Outdoors
    First Canyoneering& Rappelling female Guide in Jordan