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Talal Al Raie, Country Manager

Talal Al Raie

Country Manager·Sanum Al Jazeera company for Projects Ltd

Saudi Arabia

Bachelor's degree, Mechanical Engineering

Work experience

Total years of experience: 20 years, 8 months

Country Manager

January 2026 - Present

Sanum Al Jazeera company for Projects Ltd

Riyadh, Saudi Arabia

January 2026 - Present

Results-driven Country Manager leading the Water Division for a master distributor of globally recognized market-leading brands including Xylem, Grundfos, Wilo, Armstrong, and Pentair
Responsible for full P&L ownership, strategic planning, business development, and nationwide operations management
Strategic Leadership | P&L Management | Project Sales | Channel Development | Key Account Management | Market Expansion | Team Leadership | Water & Pumping Solutions Expertise

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Sales Director

June 2024 - December 2025

Advanced Pumps Co

Riyadh, Saudi Arabia

June 2024 - December 2025

• Led and managed all sales operations for the advanced pumps product line, focusing on revenue growth and market expansion.
• Developed and executed innovative sales strategies that significantly enhanced customer satisfaction and loyalty.
• Directed a high-performing team of sales professionals, fostering a collaborative environment to achieve sales targets.
• Established and nurtured long-term relationships with key customers across various sectors, including oil and gas, water treatment, and industrial manufacturing.
• Analyzed market trends and customer needs to identify new opportunities and drive strategic initiatives.
• Consistently achieved sales objectives, contributing to the overall success and profitability of the organization.

Company industry:
Mechanical Engineering
Job role:
Sales

Sales Manager

October 2023 - June 2024

Akel Trading and industrial Co

Riyadh, Saudi Arabia

October 2023 - June 2024

• Led the sales and marketing efforts for water pump products, driving revenue growth across agriculture, construction, municipal, and industrial sectors.
• Developed and executed strategic sales plans, resulting in increased market penetration and client acquisition.
• Leveraged technical expertise to provide tailored solutions, enhancing customer satisfaction and loyalty.
• Fostered strong relationships with key stakeholders, leading to repeat business and referrals.
• Mentored and guided sales teams, improving performance and achieving sales targets consistently.
• Analyzed market trends and competitor activities to identify opportunities for growth and innovation.
• Championed cross-functional collaboration to deliver comprehensive project solutions, ensuring client success.

Company industry:
Sales Outsourcing
Job role:
Sales

Sales Manager

January 2021 - October 2023

AL Sayegh Co

Riyadh, Saudi Arabia

January 2021 - October 2023

• Built and led a high-performing sales team specializing in water pump distribution, establishing clear targets for optimal performance.
• Provided comprehensive training and continuous support to empower team members in achieving sales objectives and implementing growth strategies.
• Successfully negotiated and secured distribution agreements with top global pump manufacturers, including Grundfos, Iwaki, and Xylem, enhancing market presence.
• Collaborated with cross-functional teams to align sales strategies with business goals, driving overall revenue growth.
• Developed and implemented effective sales processes that resulted in improved efficiency and team productivity.

Company industry:
Mechanical Engineering
Job role:
Sales

Sales Manager

December 2019 - January 2021

Zamil Trade and Services Co.

Dammam, Saudi Arabia

December 2019 - January 2021

• Spearheaded sales initiatives in the commercial building and water utilities sector, specializing in high-performance water pumps.
• Cultivated and maintained strong client relationships, resulting in a 20% increase in repeat business.
• Identified and pursued new business opportunities, successfully expanding the client base by 30%.
• Negotiated contracts that maximized profitability while ensuring customer satisfaction.
• Collaborated cross-functionally with engineering and operations teams to enhance product delivery and service quality.
• Drove revenue growth through strategic sales planning and execution, consistently exceeding quarterly targets.
• Leveraged market insights to inform product development and sales strategies, positioning the company as a market leader.

Company industry:
Mechanical Engineering
Job role:
Sales

Area Manager

May 2018 - December 2019

United Park Company

Saudi Arabia

May 2018 - December 2019

• Spearheaded sales growth in the projects and retail sector as an Authorized Grundfos Pumps Distributor in Dammam, Saudi Arabia.
• Cultivated strong relationships with new customers, enhancing market presence and driving revenue.
• Collaborated effectively with the head office to streamline sales transactions for water pumps and control panels.
• Ensured optimal selection of product specifications tailored to customer needs, resulting in increased customer satisfaction.
• Delivered expert technical support, reinforcing customer trust and loyalty.
• Directed and mentored technical staff, fostering a high-performance team focused on achieving sales targets.
• Demonstrated a commitment to excellence in sales management, paving the way for future roles as Sales Director and Project Sales Manager.

Company industry:
Construction & Building
Job role:
Management

Branch Manager

March 2012 - July 2018

Akel Trading and industrial Co

Dammam, Saudi Arabia

March 2012 - July 2018

• Led branch operations, enhancing sales performance and customer satisfaction for Grundfos pumps and Schneider Electric products.
• Cultivated strong customer relationships, resulting in increased loyalty and repeat business.
• Streamlined inventory management processes, reducing costs and improving efficiency.
• Developed and implemented strategic initiatives to consistently meet and exceed company targets.
• Utilized leadership skills to mentor and motivate personnel, fostering a high-performing team environment.
• Maintained the reputation of our partnership with global brands through exceptional service and support.
• Prepared to transition into a Sales Director role, leveraging proven experience in driving business growth and achieving sales objectives.

Company industry:
Mechanical Engineering
Job role:
Sales

Resident Engineer /Project Engineer

October 2004 - January 2011

Al Dhafra Contracting &Warstech Engineering

Abu Dhabi, United Arab Emirates

October 2004 - January 2011

• Transitioned from Resident Engineer to Project Engineer, leveraging technical expertise to enhance project delivery.
• Managed and supervised water well drilling and pump installations for the Ministry of Agriculture, ensuring compliance with regulatory standards.
• Collaborated with the Department of Forestry to execute projects across Al Ain, Abu Dhabi, and Dubai, fostering strong stakeholder relationships.
• Oversaw contractors in drilling groundwater wells, optimizing operational efficiency and project timelines.
• Implemented best practices in casing installations for high salinity water, enhancing project outcomes.
• Developed a keen understanding of market dynamics, positioning myself for a transition into sales management roles.
• Demonstrated leadership in project execution, paving the way for future opportunities in sales and business development.

Company industry:
Construction & Building
Job role:
Construction and Building

Education

Azerbaijan State Oil Academy

June 2003

June 2003

Bachelor's degree, Mechanical Engineering

Azerbaijan

GPA (point): 4.1 out of 5

GPA (point): 4.1 out of 5

Mechanical engineering in oil and gas equipments

Skills

Mechanical Engineering

Expert

Drilling Engineering

Expert

Sales

Expert

Project Management

Expert

Pumps

Expert

SALES

Expert

COORDINATING

Expert

PUMPS

Expert

CONTROL PANELS

Expert

TECHNICAL SUPPORT

Expert

PRODUCT PROMOTION

Beginner

INSTALLATION

Beginner

COMMUNICATION

Expert

Mechanical Engineering

Expert

Drilling Engineering

Expert

Sales

Expert

Project Management

Expert

Pumps

Expert

Social profiles

Languages

English

Expert

Arabic

Native Speaker

Russian

Expert

Memberships

Saudi Council of Engineers

Mechanical engineer

March 2011

Syrian Engineers Syndicate

Mechanical engineer

September 2004

Hobbies and interests

Pump Sales

Training in the field of control and central sewage pumps from the international company Grandfous for service buildings, drainage, fire, and all water facilities, in addition to training in Xylem, AC, Fire Pump, Bell & Gooset, and Schneider Drives pumps.