Total Years of Experience: 18 Years, 0 Months
May 2023
To Present
Executive Director
at Ministry’s of Investment
Location :
Saudi Arabia - Riyadh
June 2021
To May 2023
Advisor
at Ministry of Investment
Location :
Saudi Arabia - Riyadh
August 2020
To May 2021
General Manager | UVC & Agricultural Commercial Leader
at Signify - formely known as Philips Lighting
Location :
Saudi Arabia - Riyadh
• Managing high-level cross-functional improvement and developing Philips Lighting to achieve the 2030 vision.
• Managing, Leading, organizing, controlling growth strategies of Philips Lighting company and create solutions that drive revenue, grow market share and improve client satisfaction for our target client segments.
• Translate the business strategy and objectives into a global operations and strategy, aligning goals, plans and tactics to drive improved business performance and profitable growth in a high growth and demand marketplace.
• Manage, develop and implement all operations long-range goals and objectives and meet business growth and profitability objectives.
• Lead the large team and making data-driven strategic decisions that grow revenue and profitability by expanding both the served market and our market share.
• Develop and implement business plans that align with Philips Lighting company goals and overall strategic vision.
• Successfully achieve sales objectives by creating a sales plan and tactics for market expansion.
• Achieve Philips Lighting goals and objectives.
• Managing, Leading, organizing, controlling growth strategies of Philips Lighting company and create solutions that drive revenue, grow market share and improve client satisfaction for our target client segments.
• Translate the business strategy and objectives into a global operations and strategy, aligning goals, plans and tactics to drive improved business performance and profitable growth in a high growth and demand marketplace.
• Manage, develop and implement all operations long-range goals and objectives and meet business growth and profitability objectives.
• Lead the large team and making data-driven strategic decisions that grow revenue and profitability by expanding both the served market and our market share.
• Develop and implement business plans that align with Philips Lighting company goals and overall strategic vision.
• Successfully achieve sales objectives by creating a sales plan and tactics for market expansion.
• Achieve Philips Lighting goals and objectives.
February 2019
To August 2020
General Manager
at Nardeen - Subsidiary Company of Philips
Location :
Saudi Arabia - Riyadh
• Create a strategic vision for Operations and successfully achieve budget goals and objectives and create tactical plans to realign if business conditions or other influences negatively impact metrics.
• Drive the Lean transformation through Leadership, talent Management and training.
• Make decisions that consider the interests of all constituents including employees, management, suppliers, customers, and community.
• Completes financial analyses related to strategic capital or operational investment decisions.
• Promote and drive collaboration across departments and locations in pursuit of establishing and sharing "best practices" across the Company.
• Develop and maintain succession plans for key roles in the organization.
• Coordinates staffing levels, employee performance reviews, employee morale initiatives, payroll decisions and long-term staffing strategies with Human Resources.
• Works closely with multi-departmental, multi-location teams to advance the strategic direction of the business, including project involvement, presentations, and frequent communication.
• Develops annual budget in coordination with Finance including annual workload mix, headcount, strategic initiatives, efficiencies, capital plans, overhead accounts, productivity, etc.
• Implements manufacturing and distribution strategies and action plans in support of continuous improvement and the company's strategic objectives.
• Deliver annual budget including YOY cost savings in line with company objectives.
• Participates in the coordination and execution of the strategic direction of the Division
• Successfully Manage a large team and ensure that the team consistently meet and exceed daily sales performance metrics, generate leads and develop & optimize messaging to increase sales team effectiveness. Achieving the most optimum design solution and within the budgets.
• Drive the Lean transformation through Leadership, talent Management and training.
• Make decisions that consider the interests of all constituents including employees, management, suppliers, customers, and community.
• Completes financial analyses related to strategic capital or operational investment decisions.
• Promote and drive collaboration across departments and locations in pursuit of establishing and sharing "best practices" across the Company.
• Develop and maintain succession plans for key roles in the organization.
• Coordinates staffing levels, employee performance reviews, employee morale initiatives, payroll decisions and long-term staffing strategies with Human Resources.
• Works closely with multi-departmental, multi-location teams to advance the strategic direction of the business, including project involvement, presentations, and frequent communication.
• Develops annual budget in coordination with Finance including annual workload mix, headcount, strategic initiatives, efficiencies, capital plans, overhead accounts, productivity, etc.
• Implements manufacturing and distribution strategies and action plans in support of continuous improvement and the company's strategic objectives.
• Deliver annual budget including YOY cost savings in line with company objectives.
• Participates in the coordination and execution of the strategic direction of the Division
• Successfully Manage a large team and ensure that the team consistently meet and exceed daily sales performance metrics, generate leads and develop & optimize messaging to increase sales team effectiveness. Achieving the most optimum design solution and within the budgets.
May 2017
To February 2019
Public Segment Leader - KSA
at Philips
Location :
Saudi Arabia - Riyadh
• Provide thought leadership and influence stakeholders Work with executive leadership to define, launch, and drive strategic and operational initiatives for Philips Lighting.
• Enable critical business decision-making by working with cross-functional stakeholders. Lead the team in gathering data, conducting business analysis, and identifying solutions, with effective project communication and management.
• Structure and implement operational and strategic initiatives by developing work plans, gathering and synthesizing relevant data, leading analyses, developing final recommendations, implementing, analyzing results, and iterating. Provide consultation to clients regarding strategy development, operations management, revenue growth and expense reduction.
• Achieve growth of the practice including market-facing business leadership and development and implementation of the practice growth strategy in coordination with the Inspire practice leadership and technical staff engagement and help drive their success.
• Enable critical business decision-making by working with cross-functional stakeholders. Lead the team in gathering data, conducting business analysis, and identifying solutions, with effective project communication and management.
• Structure and implement operational and strategic initiatives by developing work plans, gathering and synthesizing relevant data, leading analyses, developing final recommendations, implementing, analyzing results, and iterating. Provide consultation to clients regarding strategy development, operations management, revenue growth and expense reduction.
• Achieve growth of the practice including market-facing business leadership and development and implementation of the practice growth strategy in coordination with the Inspire practice leadership and technical staff engagement and help drive their success.
November 2015
To April 2017
Strategic Account Manager - Saudi Arabia
at General Electric
Location :
Saudi Arabia - Riyadh
• Manage the strategic and business relationships with the biggest companies in the KSA .
• Develop & implement a strategic sales and marketing plans for General Electric .
• Work hand in hand with supply chain and operations for forecast planning, in stock positions, new product roll outs, and fulfillment excellence overall.
• Lead point of contact for all customer account management matters.
• Suggest solutions and innovative ideas to meet client needs and provide internal cross-functional resources to help resolve issue escalations as needed.
• Develop trusted advisor relationships in the accounts with key customer stakeholders, and executive sponsors.
• Collaborate with internal Operations, Product and Support teams to ensure highest customer satisfaction.
• Clearly communicate the progress of monthly, quarterly and annual initiatives to internal and external stakeholders.
• Negotiate contracts and close renewal agreements.
• Gather customer feedback and work closely with product team to enhance product offering.
• Analyze data through reports and trends, get insights to drive actions at customers.
• Drive a value based dialog with the Partner - defining key value metrics and effectively communicating value realization through the customer’s lifecycle.
• Develop & implement a strategic sales and marketing plans for General Electric .
• Work hand in hand with supply chain and operations for forecast planning, in stock positions, new product roll outs, and fulfillment excellence overall.
• Lead point of contact for all customer account management matters.
• Suggest solutions and innovative ideas to meet client needs and provide internal cross-functional resources to help resolve issue escalations as needed.
• Develop trusted advisor relationships in the accounts with key customer stakeholders, and executive sponsors.
• Collaborate with internal Operations, Product and Support teams to ensure highest customer satisfaction.
• Clearly communicate the progress of monthly, quarterly and annual initiatives to internal and external stakeholders.
• Negotiate contracts and close renewal agreements.
• Gather customer feedback and work closely with product team to enhance product offering.
• Analyze data through reports and trends, get insights to drive actions at customers.
• Drive a value based dialog with the Partner - defining key value metrics and effectively communicating value realization through the customer’s lifecycle.
February 2013
To December 2015
Healthcare Segment Manager - KSA
at Schneider Electric
Location :
Saudi Arabia - Riyadh
• Develop short and long-term strategic and tactical consumer experience plans to meet our overall business market share growth objective.
• Aggressively manage and develop strategies and tactics to exceed consumer expectations.
• Design and execute marketing plans & promotions that build brand awareness, engage consumers, create brand loyalty, and ultimately lead to equipment purchase and recommendations in the target markets.
• Provide strategic direction on overall online experience including up-funnel and down-funnel experiences.
• Utilize data gathered by the market intelligence team, field sales force and product management to benchmark consumer value and competitor activity to make business decisions relative to consumer experience plans.
• Create clear, consistent, and targeted communications for sales, product management, customer experience, channel partners, and leadership on strategy, marketing plans, calendar of events, and measurements for success.
• Utilize consumer feedback to develop and prioritize actions to deliver a seamless experience, improve the ease of doing business and increase purchase intent, satisfaction, and advocacy.
• Lead, coach, and provide mentor ship for managers, supporting their professional development. business line management. Spearhead all business development and management activities while overseeing the growth and profitability of the firm. Manage growth of new business and maintain existing business.
• Review team member’s performance weekly and establish individual growth plans.
• Aggressively manage and develop strategies and tactics to exceed consumer expectations.
• Design and execute marketing plans & promotions that build brand awareness, engage consumers, create brand loyalty, and ultimately lead to equipment purchase and recommendations in the target markets.
• Provide strategic direction on overall online experience including up-funnel and down-funnel experiences.
• Utilize data gathered by the market intelligence team, field sales force and product management to benchmark consumer value and competitor activity to make business decisions relative to consumer experience plans.
• Create clear, consistent, and targeted communications for sales, product management, customer experience, channel partners, and leadership on strategy, marketing plans, calendar of events, and measurements for success.
• Utilize consumer feedback to develop and prioritize actions to deliver a seamless experience, improve the ease of doing business and increase purchase intent, satisfaction, and advocacy.
• Lead, coach, and provide mentor ship for managers, supporting their professional development. business line management. Spearhead all business development and management activities while overseeing the growth and profitability of the firm. Manage growth of new business and maintain existing business.
• Review team member’s performance weekly and establish individual growth plans.
September 2011
To February 2013
Key Account Manager - Healthcare Segment
at Schneider Electric
Location :
Saudi Arabia - Riyadh
• Managing the existing Schneider Electric clients and support development of on boarding new clients.
• Leading and opportunities are identified by me and passed to the sales team, to maximize the revenue and achieve growth.
• Deliver the revenue target for your area working in conjunction with the sales team.
• Identify and engage with potential clients to support business growth.
• Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service.
• Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan.
• Achieve a high level of customer penetration at the executive, merchandising, operations, and hit targets levels and identify opportunity opportunities.
• Developing key growth sales strategies, tactics and action plans, hitting annual targets, building relationships and understanding customer trends.
• Leading and opportunities are identified by me and passed to the sales team, to maximize the revenue and achieve growth.
• Deliver the revenue target for your area working in conjunction with the sales team.
• Identify and engage with potential clients to support business growth.
• Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service.
• Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan.
• Achieve a high level of customer penetration at the executive, merchandising, operations, and hit targets levels and identify opportunity opportunities.
• Developing key growth sales strategies, tactics and action plans, hitting annual targets, building relationships and understanding customer trends.
October 2010
To September 2011
Sales Manager
at Siemens
Location :
Saudi Arabia - Riyadh
• Achieve objectives through effective planning, setting sales goals, analyzing data on past performance, and projecting future performance.
• Maintain a deep understanding of customer needs and monitor their preferences.
• Resolve escalated customer issues and customer complaints regarding sales and service Determine and assign sales, targets, and goals, Project and forecast annual and quarterly revenue.
• Meet and exceed quarterly goals and objectives and maximize all revenue growth opportunities for Siemens Company.
• Achieve high result of targets, performance plans, and rigorous, objective standards for sales representatives.
• Determine and assign sales quotas, targets, and goals.
• Project and forecast annual and quarterly revenue.
• Driven to create, build and cultivate relationships with customers and the community with a focus on prospecting and establishing a strong clientele from existing and new customers.
• Develop market strategies and assist in development of solutions that meet market needs.
• Maintain a deep understanding of customer needs and monitor their preferences.
• Resolve escalated customer issues and customer complaints regarding sales and service Determine and assign sales, targets, and goals, Project and forecast annual and quarterly revenue.
• Meet and exceed quarterly goals and objectives and maximize all revenue growth opportunities for Siemens Company.
• Achieve high result of targets, performance plans, and rigorous, objective standards for sales representatives.
• Determine and assign sales quotas, targets, and goals.
• Project and forecast annual and quarterly revenue.
• Driven to create, build and cultivate relationships with customers and the community with a focus on prospecting and establishing a strong clientele from existing and new customers.
• Develop market strategies and assist in development of solutions that meet market needs.
October 2008
To October 2010
Key Account Manager
at Siemens
Location :
Saudi Arabia - Riyadh
• Drive performance objectives, funnel management best practices, KPIs and countermeasure and achieve consistent achievement of annual sales targets .
• Develop, establish and grow key relationships with the top national specifies for each targeted market segment in Siemens.
• Leading projects in the dynamic growth of a highly successful and consistently profitable company and Maximize revenue growth opportunities and improvement in sales performance and Increase Customer satisfaction.
• Building client relationships that result in revenue and profitability growth and reporting on successes and areas needing improvements.
• Setting sales objectives and targets across the company.
• Manage the projects operations and Acts as liaison between customers and company departments to support the technical needs of complex projects.
• Develop, establish and grow key relationships with the top national specifies for each targeted market segment in Siemens.
• Leading projects in the dynamic growth of a highly successful and consistently profitable company and Maximize revenue growth opportunities and improvement in sales performance and Increase Customer satisfaction.
• Building client relationships that result in revenue and profitability growth and reporting on successes and areas needing improvements.
• Setting sales objectives and targets across the company.
• Manage the projects operations and Acts as liaison between customers and company departments to support the technical needs of complex projects.
July 2007
To September 2008
Sales Representative
at Saudi British Bank (SABB)
Location :
Saudi Arabia - Riyadh
March 2006
To July 2007
Public Relation Agent
at EXTRA - united electronics
Location :
Saudi Arabia - Riyadh
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