Associate
McKinsey & Company
Total years of experience :11 years, 1 Months
- Led P&L responsibility for $10M brand portfolio
- Collaborated with digital agency to launch digital footprint for skin care brand. Attained best practice status in South Asia cluster (150, 000+ followers - 2x of next best country)
-Also worked as Area Sales Manager for a rotation: Led distribution team of 50+ people with average sales experience of 10 years. Managed volume delivery, outlet visibility and distributor operations serving 3000+ retail outlets
-Improved Outlet Visibility score to 96% (highest ever in region) by designing shared incentive model for sales and visibility teams.
Graduated as a Baker scholar
Honors & Awards: -Class Valedictorian (gold medalist)- LUMS batch of 2011 and Accounting & Finance class -Best Presenter- CIMA Global Business Challenge ‘11- (Pakistan Edition) - Mitsubishi Scholar- Waseda University, Japan (worth approx. $15,000) - National Competitions: P&G Business Launch- 2nd prize; CIMA Global Business Challenge 2nd Prize (Pakistan leg); NUCES Case Study competition 1st prize - National Outreach Program Scholarship at LUMS (worth approx. $20,000) Projects: 1. Lipton Pyramid Tea-bag -On Behalf of Lipton, determined feasibility of introducing pyramid tea-bags in Pakistan. -Visited Sri Lanka, liaised with Unilever Sri Lanka, tea producers and tea bag manufacturers to map project supply chain (demand, production and logistics planning) 2. “Gender Disparity in Islamic Iran” -Led a multi-national team for 4-month research project for International Community Centre (ICC) at Waseda University, Tokyo -Methods of research: primary (interviews, surveys) & secondary (books, internet, journal articles) -Secured ICC’s “Best Research Award” for 2010 3. Unilever Talent Hunt 2010- Winners (Unilever’s national marketing competition) -Created new Marketing campaign for Lipton including: brand positioning, USP, taglines, key visuals -Conceived and implemented social media marketing plan targeting university students of Pakistan’s top 3 metropolitans (Karachi, Lahore, Islamabad): attained 5000+ followers in 3 weeks.