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Talal Khan, Associate

Talal Khan

Associate ·McKinsey & Company

United States

Master's degree, MBA

Work experience

Total years of experience: 13 years, 2 months

Associate

July 2016 - Present

McKinsey & Company

United States

July 2016 - Present

Company industry:
Business Consultancy Services
Job role:
Management

Assistant Brand Manager

July 2011 - June 2014

Unilever

Karachi, Pakistan

July 2011 - June 2014

- Led P&L responsibility for $10M brand portfolio
- Collaborated with digital agency to launch digital footprint for skin care brand. Attained best practice status in South Asia cluster (150, 000+ followers - 2x of next best country)

-Also worked as Area Sales Manager for a rotation: Led distribution team of 50+ people with average sales experience of 10 years. Managed volume delivery, outlet visibility and distributor operations serving 3000+ retail outlets
-Improved Outlet Visibility score to 96% (highest ever in region) by designing shared incentive model for sales and visibility teams.

Company industry:
FMCG
Job role:
Marketing and PR

Intern

June 2010 - August 2010

Unilever

Karachi, Pakistan

June 2010 - August 2010

Company industry:
FMCG
Job role:
Marketing and PR

Education

Harvard Business School

May 2016

May 2016

Master's degree, MBA

United States

Graduated as a Baker scholar
View attachment

Lahore University of Management Sciences

June 2011

June 2011

Bachelor's degree, Accounting & Finance

Pakistan

GPA (point): 3.96 out of 4

GPA (point): 3.96 out of 4

Honors & Awards: -Class Valedictorian (gold medalist)- LUMS batch of 2011 and Accounting & Finance class -Best Presenter- CIMA Global Business Challenge ‘11- (Pakistan Edition) - Mitsubishi Scholar- Waseda University, Japan (worth approx. $15,000) - National Competitions: P&G Business Launch- 2nd prize; CIMA Global Business Challenge 2nd Prize (Pakistan leg); NUCES Case Study competition 1st prize - National Outreach Program Scholarship at LUMS (worth approx. $20,000) Projects: 1. Lipton Pyramid Tea-bag -On Behalf of Lipton, determined feasibility of introducing pyramid tea-bags in Pakistan. -Visited Sri Lanka, liaised with Unilever Sri Lanka, tea producers and tea bag manufacturers to map project supply chain (demand, production and logistics planning) 2. “Gender Disparity in Islamic Iran” -Led a multi-national team for 4-month research project for International Community Centre (ICC) at Waseda University, Tokyo -Methods of research: primary (interviews, surveys) & secondary (books, internet, journal articles) -Secured ICC’s “Best Research Award” for 2010 3. Unilever Talent Hunt 2010- Winners (Unilever’s national marketing competition) -Created new Marketing campaign for Lipton including: brand positioning, USP, taglines, key visuals -Conceived and implemented social media marketing plan targeting university students of Pakistan’s top 3 metropolitans (Karachi, Lahore, Islamabad): attained 5000+ followers in 3 weeks.

Skills

Analysis
Expert
Analysis
Expert
Communication Design
Expert
Communication Design
Expert
Business Strategy
Expert
Business Strategy
Expert
Brand Management
Expert
Brand Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Distribution Management
Intermediate
Distribution Management
Intermediate
Marketing planning
Intermediate
Marketing planning
Intermediate
Microsoft Powerpoint
Expert
Microsoft Powerpoint
Expert
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Analysis
Expert
Analysis
Expert
Communication Design
Expert
Communication Design
Expert
Business Strategy
Expert
Business Strategy
Expert
Brand Management
Expert
Brand Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

English
Expert
Urdu
Expert