E-Commerce Online Merchandiser
Safat Alghanim
Total years of experience :7 years, 8 Months
• Automated Long weekly tasks.
• Making the website & app search engine smarter by adding hundreds of Arabic & English synonyms with different dialects like Kuwaiti, Levant, and Egyptian based on customers' zero results reports.
• Creating search rules based on customer search intents to offer better and more accurate search results.
• I Proposed an idea that helped in increasing the online sales, made customers more satisfied, reduced work on developers, all of that by switching our payment gateway from “MIGS” to “Chekout.com” while also offering more payment methods to customers like Apple Pay & Amex.
• Created Google Ads campaigns to drive Traffic, increase App installs & Sales.
• Created Animated HTML 5 responsive Ads Banners using Google Web Designer.
• Designed and created weekly Newsletters to effectively engage with a diverse customer base and drive conversions.
• Created both Web & App push notifications in both Arabic & English using insider.
• Increasing the downloads for our application on the App store by creating marketing campaigns that targets our competitors keywords like ikea, Abyat, Midas, Banta and more.
• Creating UTM links for SMS & marketing campaigns to track visitors.
• Assisted in deciding/designing a prototype CMS page layout using Figma for upcoming campaigns.
• Designed online exclusive banners with different adaptations for Desktop, Mobile, App & Instagram.
• Uploaded and changed website and app banners using HTML & CSS code.
• Introduced an idea that helped in increasing awareness on a personal level and achieve more sales for the eCommerce website/App and the showrooms.
• Created & adjusted invoices on SAP to work around Magento bugs.
• Resolved customer service team tickets related to the eCommerce department.
• Discussing with the Dev team regarding fixing bugs and implementing new features.
• Assisting the content writing team with pushing products online.
• Wrote SEO-optimized page titles, descriptions, keywords, meta text & increased page ranking.
• Used Google Analytics to monitor sources of traffic and content performance.
• Assisted in changing more than 1.5K images for website catalog.
• Calling customers and trying to recover abandoned carts with big amounts.
• Created and introduced ideas through power point presentations.
• Refreshing the home page nominations weekly.
• I've implemented an idea that everyone opposed, discouraged, and kept postponing for months that increased the sales in both showrooms and service centers, also it made it possible to sell somewhat expensive deadstock while hurting the competition.
• Helped in creating an eCommerce Multi-Vendor website.
• Created a separate website for selling digital cards like iTunes, Razer Gold, etc.
• I’ve implemented an idea that saved money for the owner of more than 1.2K “annually” while it also offered a better and faster workflow for the employees and his clients in all his companies.
• Created a spreadsheet that automatically scrapes prices from competitive websites like x-cite, mobile 200, Best Al-Yosifi and more using XPath elements and CSS selectors within formulas.
• Designing CMS pages for the marketing campaigns using Elementor & UX editor.
• Managing social media platforms.
• Designed, and managed web-based ad campaigns on Facebook, Instagram, Snapchat & TikTok.
• Dealing with suppliers and updating the website weekly.
• Managing incoming customer calls and responding to inquiries regarding orders.
• Daily monitoring & maintenance of all site functionalities to report/fix bugs and errors and ensure optimal user experience.
• Helped in packaging customer orders & the delivery process during the COVID-19 pandemic.
• Coordinated with the warehouse incharge & the drivers to make a better delivery workflow process.
• Receiving shipments from Apple & adding parts to our inventory system in the Service Center.
• Managing inventory of Showrooms and Warehouses.
• Matching customers with the right products.
• Scanning and checking devices for manufacturing defects using Apple software and guidelines.
• Receiving devices from customers and merchants who sell Apple products in Kuwait for diagnostic purposes.
• Coordinating with other content writers to be able to push products online as fast as possible.
• Researching online for the product’s most important technical and non-technical specifications.
• Applying keyword research to optimize content based on customer search behavior.
• Working on categories and attributes of products to ensure all are presentable in a timely and good manner.
• Ensuring quick turnaround time and push of products live onto the website in line with business expectations.
• Creating specification-rich attribute sets.
• Creating Variations swatches of products.
• Communicating with the dev team for bug hunting.
• Trained remote employees.
• Created a chatbot that answers all the call center agents' questions about products with their contents, services, branch timings, branch managers and drivers phone numbers.
• Implemented an idea resulting in a 3x increase in sales (600 to 1.8K orders/day), reduced losses, while boosted productivity in the call center & restaurants.
• Updating all the food menus for all our brands in Kuwait, Iraq, United Arab Emirates, Bahrain, Jordan, Oman, Saudi Arabia & Qatar.
• Coordinating with the marketing team for releasing and promoting products.
• Working and integrating with multiple food delivery companies in Kuwait for a faster workflow.
• Adding product names to our ERP System, “SAP” with their prices.
• Educate call center agents about upcoming product releases, influencers, and entrepreneurs collaborating with us.
• Building a strong relationship with all the cashiers and managers with all branches.
• Inputting customers order from Talabat & Carriage to SAP.
• Receiving customers orders through phone calls.
• Directing customers to merchandise within the store.
• Superior product knowledge.
• Maintaining an orderly appearance throughout the sales floor.
• Introducing promotions and opportunities to customers.
• Trained new team associates in the product industry, to enhance selling techniques and company procedures.
• Implemented up-selling, and cross-selling strategies such as recommending accessories and complementary purchases to boost revenue.
• Tracked stock using company inventory management software.
• Applied security and loss prevention training toward recognizing risks and reducing store theft.
• Transferring products from showrooms to warehouses and vice versa.
• Packaging and distribution at the warehouse.
• Checking the inventory: Arraignment of products and checking validity.
• Coordinated food items for disadvantaged families.