Talal Saharti

understanding customer behaviour and execution of a successful sales plan we achieved to grow the online sales contribution share by 50%.
•Built successful partnerships with various business sectors by offering their employees and direct customers special offers to increase revenue and contribute to the growth of Skywards frequent flyer program and as a result that segment grew by 10%.
•Introduced new payment methods which aimed at offering ease of payment to customers and reducing the overall cost of sale that will reflect on the overall P&L and this led to a saving of 10% on cost of sale.
•Analyze traffic and sales data and successfully achieved a marginal growth on conversion by developing and executing PPC, display, affiliate & targeted emails in collaboration with the digital team to ensure a seamless cross-channel integration of all campaigns across all digital touch points.
•Work with the eCommerce/IT team to improve web and mobile platforms and customer experience.

the online direct advertising department and created all necessary media kits.
•Coach and develop team members on sales techniques and effective client management.
•Developed sales strategies and empowered the sales team with the necessary tools to grow the over sales revenue as well as their individual portfolio.
•Successfully introduced new revenue streams utilizing the digital presence of each publication and creating advertising bundles across all the digital touch points.
•Managed digital activities using display, affiliate and email marketing to improve brand awareness aimed at Improving the usability and conversion.

managed to grow the direct advertisers base to include new and existing leveraging on the benefits of having a direct relationship with the publishing house.
•Reinforced and trained my team on the notion of added value as opposed to the price led sales approach.
•Based on the profile and target audience for each publication it was important to develop a unique sales strategy to show value for each advertiser’s segment.
•Coach and develop team members on sales techniques and effective client management.
•Discover new advertising opportunities for better reach of targeted consumers.

each client’s expenditure inline with their buying budget.
•Managed key relationships with media and publishing houses.
•Negotiated best rates and most appropriate media spaces in online, broadcast and print.
•Engaged in ad space bookings of individual advertising spots.

in HR skill gap analysis to contribute to the growth of the organization.
•Identify & analyze training needs and address the best possible training solution.
•Setting training plans that meet training needs for different bank departments.
•Facilitating short management training programs such as communication skills, advanced teamwork.

all departments with various administrative requirements.
•Control internal communication billing.
•Manage in house administrative requirements.
•Developed an in house offline & online directory for general support services.

Training Certificates
•Business Administration, Certificate University Of Victoria, Canada 2010
•Digital Marketing, Professional Diploma BMC, Dubai 2013
•Digital Marketing, Professional Diploma DMI, Jeddah 2013
•Digital Media Europe, Study tour WAN IFRA, London 2012
•New Media, Study tour WAN IFRA, London 2012
•Techniques for selling in downturn WAN IFRA, Kuala Lumpur 2009
•Cross-Media Advertising WAN IFRA, Mumbai 2008