Trade Marketing Supervisor
Lamar Egypt
Total years of experience :11 years, 8 Months
• Responsible for Channel Growth and Agree OP by Channel.
• Ensure Channel Development (Growth, Strategy, Product Mix, Promo calendar, Investment, margins, Distribution, Profitability …etc.).
• manage Brand Communication by Channel/ Customer (Communicate monthly Activities).
• plan Joint promo calendar and Consumer promo aligned with the marketing team and sales heads.
• Control and develop deployment plan to BDA “Business development agreement” with the contracted customers.
• develop with merchandising teams planograms by Channel/ Sub Channel & Customer.
• Develop and align with Marketing team on CP, POS, Launches, and Marketing campaign implementation
• Agree & Implement action plan generated from Shopper Understanding survey by Channel
• Manage Competition by Channel / Customer & recommend action plans
• Implementation & Roll out of channels Best Practices for other channels/category teams
• Achieve value& volume plans for customer that
will help category growth and superiority
versus competition.
• Analyze routes continuously to achieve
efficiency and minimum cost.
• Develop plans to improve efficiency.
• Implement launch and promotion plans. Follow-
up that team is implementing the execution
standards issued by company.
• Ensure proper execution for customer
Development Agreement “CDA’s” and
promotion calendar.
• Identifying, qualifying, and securing business opportunities
• Compiling, analyzing and reporting sales Data.
• Collaborating with sales and leadership to secure, retain, and grow accounts
• Developing customized targeted sales strategies
• Monitoring and analyzing competitive activity, customer, Market Trends.
• Coordinating business generation activities
• Monitoring and evaluating Sales Performance.
• forecasting demand, revenue, expenses
• collaborating with management on sales goals, planning, and forecasting
•Lead a team of fourteen field merchandiser.
•Work as a side with fifteen Sales Executive Supporting to Key Account Manager.
•Managing the sales process for new prospects.
•Dealing with customer enquiries face to face, over the phone or via email.
•Contacting prospective customers and discussing their requirements.
•Collateral required for the target market.
•Reporting business trends and area performance to the National Sales Manager.
•Developing & maintaining successful business relationships with all prospects.
•Identifying customer’s requests.
•Planning and organizing the day to ensure all opportunities are maximized.
•Developing a full understanding of the business market-place
•Lead a team of eight merchandisers.
•Collateral required for the target market
•Managing the sales process for new prospects, from initial contact through to closure.
•Dealing with customer enquiries face to face, over the phone or via email.
•Identifying customer’s requests.
•Motivate with new promotion &discount according to the market statues and according to our budget.
•Sell company products in designated channels.
•Competitively prospects new business in local and regional territories.
•demonstrate products at customer locations and answer question about products and services
•Collate company receivables.
•Maintain communication with team members